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DAM Survival Guide - Digital Asset Management Initiative Planning (English Edition) Kindle Edition

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Länge: 195 Seiten Word Wise: Aktiviert Sprache: Englisch



DAM Survival Guide is a digital asset management book that offers a wealth of detailed information you can use to design, plan, deploy, promote and maintain a successful DAM initiative at your organization. Written in a friendly, easy-to-follow style, DAM Survival Guide is a valuable resource for those looking into digital asset management for the first time, or just looking to increase their knowledge of the art and science of DAM.

Starting with an overview of what digital asset management is and isn’t (including a section on why you might not need DAM at all), the book goes on to offer a detailed discussion of everything that’s important for you to know before you get too far with your DAM planning:

• Learn the benefits of wrapping DAM into a corporate initiate you can better manage
• Know how to find and recruit others at your organization who can become great allies
• See how you can benefit from reliable professional help (cheap or even free!), so you can avoiding expensive time-wasters
• Fully understand the needs of your organization, so that you can exceed expectations
• Start thinking about DAM software at the right time, so you can avoid costly purchase mistakes
• Discover tricks to determine which DAM vendors are most favored by customers, most progressive, and most likely to stay in business
• Explore elements of human psychology that can help you overcome change-resistance and increase buy-in

Offering the equivalent of approximately 200 printed pages (~56,000 words), this eBook, published in June, 2012, is packed with useful information the author, David Diamond, has acquired during his 12+ years as a professional in the Digital Asset Management industry.

Note: The Digital Asset Management Survival Guide mentions no DAM software solutions or vendors by name. The book’s contents are unbiased and applicable no matter which DAM solution you determine to be right for you.

Über den Autor und weitere Mitwirkende

David Diamond has worked in the field of Digital Asset Management since 1998. DAM Survival Guide is a “brain dump” of the knowledge he’s acquired during his years on the front lines of DAM working with users, writing, speaking and conducting webinars. Diamond has held senior management positions at Sony, Apple and University of Southern California. He is an accomplished 3D illustrator and author for Aviation audiences, and a licensed pilot. During the 1980s, Diamond co-founded and recorded with the band Berlin. He lives in the San Francisco Bay Area with his partner, Chad. Diamond’s first book, “Flight Training: Taking the Short Approach” is available in print from most major booksellers.


  • Format: Kindle Edition
  • Dateigröße: 398 KB
  • Seitenzahl der Print-Ausgabe: 195 Seiten
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verlag: (14. Juni 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B008BV879G
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Verbesserter Schriftsatz: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
  • Amazon Bestseller-Rang: #370.990 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Die hilfreichsten Kundenrezensionen auf (beta) HASH(0x989213fc) von 5 Sternen 11 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
HASH(0x98936fe4) von 5 Sternen David does well with DAM Survival Guide 17. Dezember 2012
Von Frederick J Patten - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
David is well known in the international DAM community, having been involved with some of the leading vendors of solutions as well as his inspiring leadership in various online discussion groups and communities. I'm not sure how long David has been documenting and advising how to implement DAM ... but it's been for as long as I can remember and that exceeds ten years.
David has compiled his extensive knowledge into the DAM Survival Guide and is now making this available in either a Kindle ebook or hard copy via Amazon.
Highly recommend DAM Survival Guide for anyone starting out into the world of DAM and also for old timers like myself.
Thank you
2 von 2 Kunden fanden die folgende Rezension hilfreich
HASH(0x9893842c) von 5 Sternen Must-read for anyone in the DAM business 5. September 2013
Von Guillaume Gondinet - Veröffentlicht auf
Format: Taschenbuch
This DAM Survival Guide is one of the most insightful books concerning the DAM sector: whether you're acting as a DAM vendor, a DAM user or even a DAM partner, this guide will give you a solid overview of this vast and fascinating market.
Through the different chapters, you will learn how to properly think, organize, deploy and leverage your DAM project. Amongst others, you will learn about: the technical and functional features of a DAM, DAM project management, DAM purchase process , user psychology management, and how to join the DAM community as a whole.

Current, detailed, and efficient, this book is a must-read for people involved in the DAM business, new and veterans alike.
1 von 1 Kunden fanden die folgende Rezension hilfreich
HASH(0x98938480) von 5 Sternen Extremely helpful and informative 10. September 2013
Von MLMacDonald - Veröffentlicht auf
Format: Kindle Edition
I have just finished reading "DAM Survival Guide" and I found it both helpful and informative.

This is an easy read that takes the reader from inception to completion, without becoming too technical. The author identifies the pros and cons of different types (not brands) of software, how said software would work within a given organization and illustrates red flags to look out for when making important decisions. What will be the best use of the company's budget? Will the software stand the test of time? Is the vendor a reliable and stable company that will be around for the long haul? What kind of maintenance/update packages are offered and at what extra cost?

As someone interested in getting into the digital asset management field, the author reminded me of what I already know and highlighted the areas where I need to upgrade skills - i.e. terminology, knowledge of software, etc.

I would recommend this book to anyone hoping to get a clear understanding of the basics of digital asset management.
HASH(0x989387c8) von 5 Sternen Great insight into DAM's 19. Dezember 2013
Von Amazon Customer - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
This book will help walk you or your people through the DAM needs that you are facing with your organization. The author, David Diamond, is a great writer and very versed in DAM.
This book has many area's of need that people are facing when getting a DAM, implimenting a DAM, or just trying to get additional help and organization, plus areas you may not even know you needed.

This book has been a wonderful cliff notes, if you will, in helping my company understand the 411 on DAMs. If you want to shake your head because you are working with people, departments, agencies or even DAM vendors because they are not understanding your needs then you should pick this book up.
HASH(0x98938744) von 5 Sternen If you're in the market for a DAM this is for you 20. Dezember 2013
Von Steven Soper - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
This is a great starter guide to maneuvering your way through the minefield of trying to find the right digital asset management system for your organization. We have yet to progress beyond the discussion stage, but this book certainly helped us deal with potential vendors. David will help you ask the right questions and avoid some of the more common mistakes.
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