If you want to be Bob Loveless, this isn't your book. If you want to make a decent knife but have no idea where to start, this is your book. If you want to make a few knives and use your hands for every step, start with McCreight's book. If you have already made a few knives and konw what you like, you might find useful information here, but it might not be the one to start with.
I started here. I now own almost all of the knifemaking books on the market and all of them have useful information. This is still the one I go to for inspiration when I want variety. The 10 different projects are presented from the viewpoint of a jeweler who wants to make a few knives with many techniques adapted from silversmithing, rather than the more usual machinist-knifemaker books that start by telling you to get a milling machine and a belt grinder. For beginners and people who want to use their hands, this book is very good.
The knives are a little rough (your first few will be rough, no matter what book you use, so don't worry about that), but functional. The hollow-handle survival knife is probably the one that needs the most revision. I just don't trust the soldered attachment of tang to handle.
In all, I suggest this book to more people than any other. After this one, I would send folks to David Boye's book, then to Blackie Collins' (yes, I know it is out of print, but look for it). The Loveless book is the fourth on my personal list. It required a machine shop to make a knife like Bob Loveless and that is just out of the scope of a beginner. McCreight on the other hand, has a book that is specifically for beginners. Start here.