This book is a fun and fascinating read. Craig Storti is truly in tune with the subtleties, pitfalls and opportunities of cross-cultural dialogue. The book does not have an academic or burdensome tone; rather, it is simple to read and understand. I found it quite enjoyable, attempting to figure out (like a riddle), from each small example of a cross-cultural interaction, WHAT the "snags" or miscommunications of each scenario were. I also liked that Mr. Storti divided the book into different settings: social, workplace and business. As a student of conflict analysis and resolution, I have found (and will continue to find) this book extremely useful in my present and future work and interactions; however, anyone, from any walk of life, study, or profession should really read this book, as it would be very useful in our increasingly multi-cultural society, and our world, which is getting smaller and smaller all the time.