I am a model expert in credit risk and it happened that I was looking for a text book that offers different approaches in calculating the score band. Offcourse, based on the great review and on the SAS icon on the back cover it seemed that this book is a good base line.(I was not able to read inside the book and now I know why the publisher didn't add this feature with amazon).It was really a disappionting buy for me, the author was talking about basics that every one in the industry should know??if there is any value of this book is the value of the sas code. AS,a buyer who is looking for a sas code to execute the very generic knowledge of the book,let me tell you that will see literary three small tables of four lines of code in each in the whole book...for practionares don't ever buy this book,for managers I don't know, they are managers and they should kow these basics, for people who knows nothing about the consumer industry then it is a good start.
Usually,I don't list any comments for any book becasue i research the book before the buy, but this book tricked me and it deserves these couple minutes of comment to pay back the publisher...Please don't list this book as a SAS book and remove the SAS icon from the back cover it is embaressing!!