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Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire [Kindle Edition]

Bruce Nussbaum

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“Bruce Nussbaum demystifies one of the most important initiatives of our time -- unlocking the creativity within ourselves and our organizations.” (David Kelley, Founder of IDEO and the Stanford

“An intriguing mixture of challenging ideas and Utopian solutions to the broader issues regarding social welfare currently under debate.” (Kirkus Reviews)

Creative Intelligence lays out the forces that will drive us toward a prosperous future. Read this book if you want to be inspired and provoked to lead the way.” (Richard Florida, Professor, University of Toronto and NYU and Senior Editor, The Atlantic)

“Bruce Nussbaum is one of America’s most interesting design minds. His latest work is both a clarion call and a guidebook for moving creativity to the center of our lives.” (Daniel H. Pink, author of To Sell is Human, Drive, and A Whole New Mind)

“In Creative Intelligence, Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization.” (Beth Comstock, SVP, Chief Marketing Officer, GE)

“This is a refreshing, informative, and groundbreaking new work that has implications for every level of the business arena.” (Publishers Weekly)

“Thought-provoking insight on the important topic of creativity.” (Booklist)


Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.

Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. 

Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.


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Die hilfreichsten Kundenrezensionen auf (beta) 4.6 von 5 Sternen  24 Rezensionen
85 von 99 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Disappointing 7. März 2013
Von a616 - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
I was eager to read this book due to Nussbaum's reputation and experience. But it was disappointing to learn that after decades of being immersed in innovation, it's only now that he "discovered" creativity's role in it, even describing it as the "game-changer" insight. It is surprising how he seemed to be unaware of Ted Levitt's point (made decades ago) about creativity being the fuel of innovation. He then proceeds to present his own framework (doesn't every author?). Here, he says that in favor of ethnography and quali research, one should go for life experiences. He asserted that one need not go through hours of immersion in a craft since there are knowledge to be found in one's networks. He makes these claims as if they are mutually exclusive (external & internal research). He exudes an "either-or mentality", which is the antithesis of creativity.

He criticized brainstorming but seems to be unaware of brainstorming being only one part of Alex Osborn's Creative Problem Solving (CPS) process. If he had closely looked into CPS, he would have found that it begins with objective finding, which is akin to what he espoused in his "framing" step. Ironic, considering he referenced Osborn's book (albeit only to criticize brainstorming).

A person of Nussbaum's stature, a journalist and an academe, shouldn't be making such misinformed prescriptions. It seems that in his quest to become the new creativity guru, Nussbaum felt that with a few anecdotes, interviews, reminders of his Businessweek & Parsons pedigree, he was excused from doing more research.
20 von 21 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Creative Intelligence for business 29. April 2013
Von margieebee - Veröffentlicht auf
Format:Gebundene Ausgabe
Due to my significant personal and professional ties to both education and the arts, I was eager to pick up Bruce Nussbaum's book Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire. The author, Nussbaum, has an impressive résumé, including former assistant managing editor at BusinessWeek and current professor of innovation and design at Parson's School of Design, a location that fans of the show Project Runway may be familiar with.

In Part One of Creative Intelligence, "Reclaiming Our Creativity," Nussbaum briefly discusses the psychological aspects of creative intelligence. Topics of intrigue included the concept of "flow," that state of mind you experience when you're `in the zone' on a project, and neuroscience findings demolishing the myth of creativity as a trait localized to the right side of the brain. Part Two of Creative Intelligence introduces Nussbaum's theory of creativity, which he has named the "five competences of creative intelligence." In brief, the five competencies are knowledge mining (gathering information from a variety of fields to meet new challenges); framing (understanding your view of the world as it compares to other's); playing (engaging in complex behavior for the purpose of discovering solutions to challenges); making (creating and distributing a product); and pivoting (applying creative ideas to the successful completion of a project).

As I read Part One of Creative Intelligence, I was excited for what was to come. "Creative intelligence" has recently become a popular buzzword in the education literature I have read, so I deeply enjoyed the author's expansion on the subject. However, Part One only accounts for roughly fifteen per cent of the book's total content.

In Part Two, it becomes evident that Nussbaum's intended audience for his theory on the five competencies of creative intelligence is industry, especially budding and veteran entrepreneurs. Part Two reads as a how-to manual of the creative process most likely to lead to successful innovation in business. In part because I developed high expectations of Creative Intelligence following the conclusion of Part One, I was disappointed that Part Two was of seemingly little relevance to my personal and professional endeavors.

The book's title is somewhat misleading; yes, Creative Intelligence is about creativity, but more accurately, creativity in the context of business and entrepreneurship. I believe that individuals employed in the engineering, marketing, and business spheres would find the entirety of Creative Intelligence engaging, since the activities of these individuals are more likely to directly involve the application of knowledge in unconventional ways. However, if you are looking for a book that provides more information on the current research and socio-psychological theories of creative intelligence, this is not the book for you.
12 von 16 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The Five Habits of Creative People 6. März 2013
Von Keith Sawyer - Veröffentlicht auf
Format:Gebundene Ausgabe
I've had a pre-release copy for two weeks and I've read it closely. Creative Intelligence is well written and engaging, with lots of timely stories to illustrate the points, organized into the five "competencies" of creative people: Knowledge Mining (gathering information from a broad variety of sources), Framing (posing and formulating the problem well), Playing (imagine, get silly, be playful), Making (get your ideas out into the world), and Pivoting (how to get from the initial idea to the successful completed project). I love this quotation from the book, it's consistent with all of my research (in my 2013 book [...] too): "Creativity is something we do, not something that happens to us."
13 von 18 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Creating Creativity 24. März 2013
Von Chip Hauss - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
I bought the book because a) Amazon recommended it and b) I went to graduate school with Nussbaum sometime in the fourteenth century. I had no idea that this would be one of the most thought provoking books I've read in years.

My own work is on social and political design in peacebuilding especially with creative thinkers in the national security establishment. In that work, we dance around a lot of the themes Nussbaum raises--(re)framing issues, designing new ideas and products, "pivoting" them from concept to product, and developing new, decentralized institutions in which one can most easily be creative.

What surprised me was the almost complete overlap between the specific projects and products Nussbaum raises and the challenges we face in Washington, where creativity has all but disappeared.

As an academic turned activist, I'm often amazed by works by journalists that cover so much ground and do so with insight and intelligence. This book is as good as it gets on that score.
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Changes the way you think 30. März 2014
Von Arunima - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
An insightful and inspiring read for anyone who thinks creativity cannot be induced into the way we think. It is well-written, engaging and cites industry examples of the writer's journey. It triggers ideas, by empowering the reader to create, connect and inspire. It introduces creative intelligence as the new method for problem-solving across industries, by teaching the reader new ways to approach problems and arrive at solutions that are relevant, innovative and result-oriented. No matter what industry you work in, it is a must read to break age-old thought-patterns.
I bought this book as a part of my branding graduate program reading, but it has turned out to be a keeper for future references. I also had the opportunity to meet with the author, which was indeed a thought-provoking experience.
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