Amazon.co.uk
Creating Stores on the Web fills an important gap in the current crop of e-commerce books, focusing on the general challenges facing would-be online sellers and providing resource pointers for the reader to clear each hurdle. This isn't a technical book but rather a pragmatic walk-through of all the issues you'll face when hanging your shingle out on the Web.
This book is great for anyone who is curious about how commerce on the Web works. It provides a rather comprehensive overview of each key topic, including business models, marketing, shipping, design, and payment processing. Most readers will be introduced to issues they hadn't even considered previously. The book is chock full of pointers to real-world sites that either illustrate approaches or provide key services like marketing or payment processing.
Aside from the process of building your own Web store, the authors also introduce you to the growing list of commercial sites that enable you to build a virtual presence with little or no up-front investment. Online auctions are also covered.
There are some screen shots, but the majority of the book comprises well-organised text, bulleted lists of options and tips. Even readers unfamiliar with the Web will follow the discussion easily and get a good grasp on the state of the art of Web selling. --Stephen W Plain, Amazon.com
Topics covered: Online market overview, business models, Web success stories, store design, product stocking, promotion, international sales, payment processing, electronic software distribution (ESD), shipping, online auctions and all-in-one store builders.
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Amazon.com
Coauthor Joe Cataudella claims to be one of the few merchants making money on the Internet. In
Creating Stores on the Web, he shares his inside knowledge of how to set up an online business. The book begins with a set of frequently asked questions from those who are interested in growing a business on the Web. Cataudella then launches into his own success story, discussing his online store, Tronix, a video-game retailer, from its conception. He features profiles of other online businesses that have been successful, including the movie store Reel, clothing retailer L.L. Bean, and even Amazon.com. Along the way, he points out where many online companies go wrong and how to avoid the major pitfalls.
Cataudella then gets you started on planning your store. He outlines how many people are shopping online, who they are, and what kinds of products they're searching for and then lays out a bunch of different business models to choose from. He takes you through the basics of designing, stocking, and creating content for your store before guiding you through the next step--promoting your store--by showing you how to attract customers and where you should be advertising. The guide features a detailed section on how to accept and process payments for your product, including information on security issues, Electronic Software Distribution (ESD), and shipping concerns. Finally, Creating Stores on the Web offers valuable information on how to maintain your store, highlighting important marketing principles such as building customer loyalty, staying competitive, and keeping abreast of legal issues. The author closes with a list of helpful online resources that further discuss the topic of online commerce. -- Cristina Vaamonde
