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Cradle to Cradle
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Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
Pressestimmen
"Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'."—Carl Pope, Executive Director of the Sierra Club
"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution—beyond today's fossilized industrialism. This enlightened and enlightening book shows us how—and indeed, that 'God is in the details.' A must for every library and every concerned citizen."—Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy
"[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention."
--Ben Ehrenreich, Mother Jones magazine
"[A] clear, accessible manifesto... the authors' original concepts are an inspiring reminder that humans are capable to much more elegant environmental solutions than the ones we've settled for in the last half-century."
--Publishers Weekly
"A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring."
--Kirkus Reviews
"Our planet is alive and the wondrous web of biodiversity provides us with all we need -- clean air, water, soil, and energy, as well as food, medicine, resources. Whatever we do, that's what should be the highest priority for protection and we have to adapt everything else to that end. With this book, McDonough and Braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. This is a groundbreaking book that should be the Bible for the Second Industrial Revolution."
--Dr. David Suzuki, Professor Emeritus, University of British Columbia
"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution—beyond today's fossilized industrialism. This enlightened and enlightening book shows us how—and indeed, that 'God is in the details.' A must for every library and every concerned citizen."—Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy
"[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention."
--Ben Ehrenreich, Mother Jones magazine
"[A] clear, accessible manifesto... the authors' original concepts are an inspiring reminder that humans are capable to much more elegant environmental solutions than the ones we've settled for in the last half-century."
--Publishers Weekly
"A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring."
--Kirkus Reviews
"Our planet is alive and the wondrous web of biodiversity provides us with all we need -- clean air, water, soil, and energy, as well as food, medicine, resources. Whatever we do, that's what should be the highest priority for protection and we have to adapt everything else to that end. With this book, McDonough and Braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. This is a groundbreaking book that should be the Bible for the Second Industrial Revolution."
--Dr. David Suzuki, Professor Emeritus, University of British Columbia
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Can you imagine that today in December 2007 some people still believe (and publicly state it) that there is some kind of a trade-off between economic growth and ecology?
The authors of this book demonstrate very practically why it is not true. The solutions proposed are not in the form of binding constraints and the examples taken by the authors come from their own (very successful) professional experience. Their have had as client a gigantic automobile corporation of Detroit as well as a textile manufacturer from Switzerland and to some extend Nike. They all have in common greater productivity, and increased health standard for worker and clients and very significant cost cut.
Get introduced to the concepts of downcycling and (genuine) recycling.
The main point of the authors is that we should switch from a "one size fits all" standardized world to a "haute couture" highly engineered, customized and creative world. The book, the object in itself, illustrate their point and shows how consequent they are with the ideas the propose us.
By the way, I just saw Brad PITT on TV, working hand in hand with one of the authors of the book (William McDONOUGH) to provide new generation homes and utilities for the victims of Katrina.
The authors of this book demonstrate very practically why it is not true. The solutions proposed are not in the form of binding constraints and the examples taken by the authors come from their own (very successful) professional experience. Their have had as client a gigantic automobile corporation of Detroit as well as a textile manufacturer from Switzerland and to some extend Nike. They all have in common greater productivity, and increased health standard for worker and clients and very significant cost cut.
Get introduced to the concepts of downcycling and (genuine) recycling.
The main point of the authors is that we should switch from a "one size fits all" standardized world to a "haute couture" highly engineered, customized and creative world. The book, the object in itself, illustrate their point and shows how consequent they are with the ideas the propose us.
By the way, I just saw Brad PITT on TV, working hand in hand with one of the authors of the book (William McDONOUGH) to provide new generation homes and utilities for the victims of Katrina.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Interessant neue Ansätze. Meiner Meinung nach, viele Seiten, jedoch nur wenig wirkliche Information. Dieses Buch ist mehr ein Aufruf, um die Einstellung der Menschen zu ändern und weniger ein Buch um wirkliches Hintergrundwissen zu erhalten.
Nichts desto trotz, interessant um das Cradle to Cradle Prinzip kennenzulernen.
Nichts desto trotz, interessant um das Cradle to Cradle Prinzip kennenzulernen.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
What I liked most about this book is the concept of eco-effectiveness. Braungart explains how businesses are able to become more environmental friendly and more profitable by restructuring their production processes and supply chain. I doubt that this is as feasible for any business or organization as it might sound like while reading the book, but it sure is a brilliant concept. I recommend this book to anyone who wants his business to be green and sustainable. If you want to have a positive effect on this planet, read it and integrate it into your daily business.
- Frank Röttgers, author of Going Green Together - How to Align Employees with Green Strategies
- Frank Röttgers, author of Going Green Together - How to Align Employees with Green Strategies
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The cradle to cradle method
I think this is the real way we should go. I think the book is clear, well written and full of real life examples of c2c products. Lesen Sie weiter...
Vor 14 Monaten von Andrea from Italy veröffentlicht
cradle to cradle
Ist Geschenk für Sohn in Dubai - leider noch keine Rückkopplung, tolle prompte LieferungCradle to Cradle: Remaking the Way We Make Things
Vor 16 Monaten von ata veröffentlicht
boring; too many words for such little hard info
I bought the book because it was advertised in a TV cast about latest advances in the use of bio-mass (e.g. substitute plastics for cereal fibers). Lesen Sie weiter...
Vor 18 Monaten von Dr. Meinhard Stalder veröffentlicht
Eye opener
This book is very interesting. It brings a new perspective of how companies should do/produce things. Independently of our opinion, this book opens our eyes.
Veröffentlicht am 11. Mai 2010 von D. Pflaum
Eine Utopie, keine Frage ...
... aber da müssen wir hin, das ist auch keine Frage.
Ein ganz neuer Ansatz, der die Welt verändern sollte, und zwar je früher desto besser. Lesen Sie weiter...
Ein ganz neuer Ansatz, der die Welt verändern sollte, und zwar je früher desto besser. Lesen Sie weiter...
Veröffentlicht am 9. Juni 2009 von Martin Puster
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