Covering the Business Beat is targeted specifically to the millions of Americans in business - from the entrepreneur who wants to be known as an expert in her field, to the guy in the mailroom who dreams of being a freelance writer. The authors advise readers to start in the industry they're working in now, drawing on their knowledge, background and contacts as a solid base from which to launch a part-time or full-time writing career. The handbook shows readers how to use sound business principles and practices such as networking, niche marketing, or running it like a business to make a successful writing career.
Über den Autor und weitere Mitwirkende
Stephanie Hainsfurther began her 15-year career writing about insurance, and then expanded into full-time business journalism. She has more than 600 articles in print in international, national and regional publications. Emily Esterson became a business journalist for 15 years ago. Since 1993 she's been teaching college journalism classes, and in 1999 she began as editor of New Mexico Business Weekly.