'For the first time, this book explains corporate community involvement separately from corporate social responsibility. Bilge Uyan-Atay shows how business separates their community involvement actions into types so as to identify the patterns according different industry and firm characteristics. The amount of the community involvement for Turkey for the first time is given in this book by comparing other countries' examples. She gives very detail analyses of the companies about why and how they want to make donation or choose to make a sponsorship, or other types of community involvement. This book is great source for the professionals and researchers who want to learn every aspect of the community involvement of the private companies.' Guler Aras, Yildiz Technical University, Turkey
Über den Autor und weitere Mitwirkende
Bilge Uyan-Atay completed her PhD thesis at the University of Bath, School of Management. She is now a researcher, lecturer and consultant. Dr Uyan-Atay's research focuses on the overall relationship between business and society. Stakeholder management, corporate social responsibility, corporate philanthropy, corporate community involvement, and behavioural theory of the firm all fall within her research interest. In order to share the findings of her PhD research with the private sector, Dr Uyan-Atay published a report that presents an analysis of how firms are engaged in Corporate Community Involvement and how these activities are related to a variety of corporate characteristics. Since 2005, Uyan-Atay has participated in conferences on business and society and published on corporate social responsibility and stakeholder management.