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Produktbeschreibungen
Pressestimmen
packed with interesting stuff the authors investigate with a fair measure of their own detachment, and the breadth of their study indicates that they really do know where it's at. Independent on Sunday a fascinating, scholarly work, pinning down a determinedly elusive subject. Literary Review
Kurzbeschreibung
"Cool Rules" introduces the reader to a new cultural category. While the authors do not claim to have discovered Cool, they believe they are the first to attempt a serious, systematic analysis of Cool's history, psychology, and importance. The contemporary Cool attitude is barely 50 years old, but its roots are older than that. "Cool Rules" traces Cool's ancient origins in European, Asian, and African cultures, its prominence in the African-American jazz scene of the 1940s, and its pivotal position within the radical subcultures of the 1950s and '60s. Pountain and Robins examine various art movements, music, cinema, and literature, moving from the dandies and flaneurs of the eighteenth and nineteenth centuries through to the expropriation of a whole cultural and psychological tradition by the media in the 1980s and '90s. What began as a rebellious posture adopted by minorities mutated to become mainstream itself. Cool is now primarily about consumption, as cynical advertisers have seized on it to create a constantly updated bricolage of styles and entertainments designed to affect the way people think about themselves and their society.
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6 Rezensionen
8 von 9 Kunden fanden die folgende Rezension hilfreich
The coolest book on Amazon!
16. Oktober 2000
Format:Taschenbuch
This is a terrific book. If you believe in Platonic essences and you want to touch the essence of cool, then read this book. If you do not believe in Platonic essences, reading this book may change your mind.
Whether looking at music, drugs, work, consumption, politics, aesthetics or relations, Pountain and RObins identify Cool as the dominant attitude of the age. Combining obsessive aversion to authority, ironic detachment, hedonism and narcissism, Cool rules indeed. But, it no longer stands for rebellion, at least not a rebellion which threatens directly market-led consumerism. On the contrary, Cool discovers in rebellion a style, an attitude of mind which can easily be satisfied by fashion, image and advertising.
This book deserves to be ranked with Sennett's and Ritzer's recent works as one of the sharpest cultural critiques of our fin-de-siecle.
What is cool then?
Cool is unpredictable, unconventional, non-routine, anti-bourgeois, anti-domestic, dangerous, uncomfortable, non-rational, detached, engaged, self-contradictory. It is youthful, it is thin, it is passionate but not sentimental. It is dying in many different ways.
Cool rules! But for how much longer?
1 von 1 Kunden fanden die folgende Rezension hilfreich
Exceptional
9. August 2003
Format:Taschenbuch
This book is important reading. I read a great deal,and
I have used ideas from this book in my college classrooms.
It is a kind of academic yet popular treatment of a subject deserving of a more lengthy study. COOL is very underrated as an attitude and way of life and that is why this book seems important to me. One reviewer said it was uncool. In a sense, yes, because it tries to be impartial rather than just being another youth culture "cool" book. I liked it so much that I bought the book AFTER I have read it from the library. The book is more of an introduction to the subject and it makes good points that young people in particular should know about.
I have used ideas from this book in my college classrooms.
It is a kind of academic yet popular treatment of a subject deserving of a more lengthy study. COOL is very underrated as an attitude and way of life and that is why this book seems important to me. One reviewer said it was uncool. In a sense, yes, because it tries to be impartial rather than just being another youth culture "cool" book. I liked it so much that I bought the book AFTER I have read it from the library. The book is more of an introduction to the subject and it makes good points that young people in particular should know about.
2 von 3 Kunden fanden die folgende Rezension hilfreich
Shows how the concept of "cool" evolved
11. Februar 2001
Format:Taschenbuch
In Cool Rules: Anatomy Of An Attitude, Dick Pountain and David Robins successfully collaborate to provide readers with insights into American popular culture from African history and jazz, through 60s cinema, to 90s loft living -- all in service to defining "cool". Cool Rules reveals the line between "hip" and "cool"; shows how the concept of "cool" evolved in different cultures, the influence of British attitudes and styles on American fads and reflections of the "cool"; and a great deal more. Always informative, occasionally iconoclastic, Cool Rules is highly recommended reading for students of cultural anthropology, psychology, sociology, semiotics, and the evolution of American lifestyle fads and fancies.
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