- Taschenbuch: 90 Seiten
- Verlag: iUniverse (13. Januar 2004)
- Sprache: Englisch
- ISBN-10: 0595306411
- ISBN-13: 978-0595306411
- Größe und/oder Gewicht: 22,9 x 15,2 x 0,6 cm
- Amazon Bestseller-Rang: Nr. 1.208.599 in Englische Bücher (Siehe Top 100 in Englische Bücher)
Cool News About Retail: From Warhol to Wal-Mart
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The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of.-Andy Warhol"Swim upstream. Go the other way. Ignore the conventional wisdom."-Sam WaltonWhat's So Cool About Retail?Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today. The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results. In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present.
Über den Autor
Tim Manners is editor and publisher of Reveries Magazine, www.reveries.com, an award-winning online publication for marketing people that is the home of Cool News of the Day, a newsletter of insights and ideas, delivered by e-mail every weekday morning. A magna cum laude graduate of Tufts University with a B.A. in History, Manners is also president of David X. Manners Company, Inc., a thought-leadership content development and communications company, based in Westport, Connecticut. His previous books include Cool News of the Day (Volume 1).
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Insight
28. Februar 2006
Format:Taschenbuch
Every weekday morning, before I begin my business activities, I read the Cool News and Tim Manners insight never ceases to inspire and amaze me. It's a MUST read!
3 von 7 Kunden fanden die folgende Rezension hilfreich
Tim Manners on What's Cool About Retail
17. März 2004
Format:Taschenbuch
Tim Manners' new book, Cool News About Retail From Warhol to Wal-Mart brings what's cool about retail to life. Although fans of Tim's Cool News of the Day may have read these before, having Tim's insights on what makes retail special in such a handy, convenient, take-along form is hard to resist. Read one of the 92 stories as a light snack, or chow down on a chapter, it's up to you. With zero calories, zero carbs, and lots of flavor, Tim's tasty tidbits appeal to the retailer in all of us.
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