- Taschenbuch: 406 Seiten
- Verlag: Norton; Auflage: Reprint (20. März 2008)
- Sprache: Englisch
- ISBN-10: 0393330893
- ISBN-13: 978-0393330892
- Größe und/oder Gewicht: 20,8 x 14 x 2,8 cm
- Amazon Bestseller-Rang: Nr. 95.322 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
From Booklist
Barber, the Gershon and Carol Kekst Professor of Civil Society at the University of Maryland, has devoted much of his life to the study of the effects of the consumer market on individuals and society as a whole. His hypothesis that consumer culture has turned adult citizens into children by catering to the lowest common denominator rings only too true, even if the sheer density and obsequiousness of this examination are likely to turn off much of the popular readership. Therein lies the conundrum of reviewing this impressive piece of work, wherein Barber proves his theory that the market imperative has conditioned us to lap up the easy offerings and reject hard, complicated works. This lifelong study of the effects of capitalism and privatization reveals a pervasiveness of branding and homogenization from which there is seemingly no turning back. With the call to arms of grassroots resistance, he does offer a glimmer of hope; despite the heavy weight, Barber's work deserves and surely will find its audience. David Siegfried
Copyright © American Library Association. All rights reserved -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Copyright © American Library Association. All rights reserved -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Pressestimmen
"His books are about America... but the observations he makes apply to all of us." The Times "In this new book the author of Jihad vs. McWorld offers a depressing thesis on why global corporations seek to make us childlike consumers-and why we collude." Financial Times "Grown-ups have sunk into what the French call a puericulture and kids are being trained as hyper-consumers from toddlerhood." Judith Woods, The Daily Telegraph "Consumerism, in Barber's view exploits the unsophisticated and voracious demands of children and makes adults emulate them." Rafael Behr, The Observer "Benjamin Barber fears that this process of infantilisation... threatens democracy." Chris Petit, The Guardian"
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36 Rezensionen
84 von 90 Kunden fanden die folgende Rezension hilfreich
Right on the mark...
16. August 2007
Format:Gebundene Ausgabe
I see a number of other reviewers belittling the book because of some trivial factual error regarding sports figures or celebrities, but in my eyes those points merely underscores the point that Barber is trying to make. In the end the constant media focus on these types of people is in my eyes a mass distraction. Does it change my life one iota when a drunken celebrity does something stupid? Not at all, but the media covers it for hour on end, and people lap it up.
People defend popular culture such as Harry Potter or Shrek, but these are all pure escapism and have very little relevance to our daily lives. Reviewers of those films make tortured comparisons to try and prove relevance to daily life, but the sad fact is that many people have become conditioned to not expect more, and perhaps not even have the patience to view a more substantive work.
Other reviewers insist that they aren't manipulated and that they have free choice. To an extent that is true, but one can easily argue that many people are making poor choices because they have been so deeply conditioned by advertisers. How can you justify spending 50K$ on a car, and replacing it when it is 3 years old when an inexpensive well-made car will fulfill the basic needs of transportation and may last 5-8 years instead? How can you justify spending money on bottled water when tap water in most areas is just fine? And how can you justify accumulating tens of thousands in consumer debt just to acquire all of this stuff? There are countless such examples all over the place.
And finally, there is the paradigm that runs deeply through our society that having more money and having more material goods will somehow make you happier. The problem is that these desires can never be satisfied - there is always something more, and there is always someone else who has more. In the end all of this materialism leaves people feeling empty, and the only tonic that they know to try and fill the void is to go out and shop some more.
On the other hand, if you can reach a point where you are content with what you have, you may find that many of the things that you do have are completely superfluous and can be donated to Goodwill or sold. Get rid of enough stuff, and that McMansion will seem empty, and a more modest and affordable house may meet your needs quite nicely.
People defend popular culture such as Harry Potter or Shrek, but these are all pure escapism and have very little relevance to our daily lives. Reviewers of those films make tortured comparisons to try and prove relevance to daily life, but the sad fact is that many people have become conditioned to not expect more, and perhaps not even have the patience to view a more substantive work.
Other reviewers insist that they aren't manipulated and that they have free choice. To an extent that is true, but one can easily argue that many people are making poor choices because they have been so deeply conditioned by advertisers. How can you justify spending 50K$ on a car, and replacing it when it is 3 years old when an inexpensive well-made car will fulfill the basic needs of transportation and may last 5-8 years instead? How can you justify spending money on bottled water when tap water in most areas is just fine? And how can you justify accumulating tens of thousands in consumer debt just to acquire all of this stuff? There are countless such examples all over the place.
And finally, there is the paradigm that runs deeply through our society that having more money and having more material goods will somehow make you happier. The problem is that these desires can never be satisfied - there is always something more, and there is always someone else who has more. In the end all of this materialism leaves people feeling empty, and the only tonic that they know to try and fill the void is to go out and shop some more.
On the other hand, if you can reach a point where you are content with what you have, you may find that many of the things that you do have are completely superfluous and can be donated to Goodwill or sold. Get rid of enough stuff, and that McMansion will seem empty, and a more modest and affordable house may meet your needs quite nicely.
79 von 93 Kunden fanden die folgende Rezension hilfreich
An Ethos of Infantilism
6. Juni 2007
Format:Gebundene Ausgabe
In "Jihad vs McWorld," an earlier work published in 1995, Benjamin Barber made some prescient observations about the threats that Islamic fundamentalism and consumer capitalism posed for liberal democracy. The warnings went largely unnoticed until 9/11. At which point the book was republished for its insightfulness as to why Islamic fundamentalists were bent on destroying the McWorld created by consumer capitalism. Now Barber has written a follow-up: Not only does Jihad pose a threat to McWorld, McWorld is actually in the process of undermining itself as well as liberal democracy.
There is nothing new about fulminating against the excesses of consumer capitalism. Critics from Thorstein Veblen, to John Kenneth Galbraith, to Daniel Bell have done as much. Barber extols the productivist capitalism of an earlier era, characterized by hard work, discipline, and deferred gratification. This type of capitalism met "the real needs of real people." Today in the era of consumer capitalism basic needs are met rather quickly, leaving the consumer with lots of disposable income and many options of spending it foolishly.
It has long been known by marketing executives that the purpose of advertising is to make people buy what they don't really need. One wonders about the long term consequences of a lifetime of this kind of brainwashing. Barber breaks the process down into two stages. The first is the "consumerization of the child." This is done by inculcating shopping-centered behavior in children, training them to become habitual shoppers and even developing brand consciousness. The second stage is not to have the child develop into an adult. Marketing executives seek to infantilize adults, so that they have no deeper understanding of themselves than the brand names that define them. Even though this critique of consumer culture sounds harsh, there is some truth in it.
There is also some truth to the claim that it is undermining the public sphere. A society of adolescents or infantilized adults focusing primarily on their private needs has, according to Barber, led to a decline in public participation in democracy as well as a decline in public institutions. He fears that the increasing privatization of the the public sphere that has been going on for the past decades will be the undoing of democracy.
Although Barber proposes some "remedies" to "redirect capitalism," they're not even worth mentioning because they are futile. When the excesses of consumer capitalism reach a point where they are no longer sustainable, capitlaism will redirect itself. When infantilized adults find that their quality of life is not improving with the consumption of more useless goods they will then decide to grow up.
There is nothing new about fulminating against the excesses of consumer capitalism. Critics from Thorstein Veblen, to John Kenneth Galbraith, to Daniel Bell have done as much. Barber extols the productivist capitalism of an earlier era, characterized by hard work, discipline, and deferred gratification. This type of capitalism met "the real needs of real people." Today in the era of consumer capitalism basic needs are met rather quickly, leaving the consumer with lots of disposable income and many options of spending it foolishly.
It has long been known by marketing executives that the purpose of advertising is to make people buy what they don't really need. One wonders about the long term consequences of a lifetime of this kind of brainwashing. Barber breaks the process down into two stages. The first is the "consumerization of the child." This is done by inculcating shopping-centered behavior in children, training them to become habitual shoppers and even developing brand consciousness. The second stage is not to have the child develop into an adult. Marketing executives seek to infantilize adults, so that they have no deeper understanding of themselves than the brand names that define them. Even though this critique of consumer culture sounds harsh, there is some truth in it.
There is also some truth to the claim that it is undermining the public sphere. A society of adolescents or infantilized adults focusing primarily on their private needs has, according to Barber, led to a decline in public participation in democracy as well as a decline in public institutions. He fears that the increasing privatization of the the public sphere that has been going on for the past decades will be the undoing of democracy.
Although Barber proposes some "remedies" to "redirect capitalism," they're not even worth mentioning because they are futile. When the excesses of consumer capitalism reach a point where they are no longer sustainable, capitlaism will redirect itself. When infantilized adults find that their quality of life is not improving with the consumption of more useless goods they will then decide to grow up.
56 von 65 Kunden fanden die folgende Rezension hilfreich
Literary Spinach (or your least favorite nutritious vegetable), not the most fun read, but it is good for you.
1. Mai 2007
Format:Gebundene Ausgabe
It doesn't surprise me that so many reviews of this book rate below three stars. Most Americans, and I'm no different, are reluctant to consider alternative philosophies particularly when it comes to capitalism or a free market.
Benjamin Barber is not unlike every one of his predecessors. Since the beginning of recorded time every generation has had its outspoken critics who try to claim that the next generation is "going to hell in a hand basket." I personally don't believe we face imminent catastrophic social chaos, but perhaps something somewhere between our current reality and Barber's worst-case scenario.
Barber's ideas rely on the philosophies of Foucault, Roseau and de Tocqueville and more modern philosophers and provocateurs, citing them readily. This makes the book very thought provoking and in an era of the instant judgment, there's nothing wrong with that.
I'll admit, I struggled with the first half of the book and I would agree with some reviewers that up to that point some arguments are poorly supported. This being said, the last chapters of the book reveal a deep insight and yes, some philosophical name dropping. In fact, I'll even attest to the fact that without the words "infantilism" or "puerility," the book would be half as long as it is. But if this book stimulates some deep thinking on many subjects I must consider it a success.
REVIEW EVERY BOOK YOU READ! IF WE WANT GOOD BOOKS, AUTHORS AND PUBLISHERS NEED READER'S THOUGHTS.
Benjamin Barber is not unlike every one of his predecessors. Since the beginning of recorded time every generation has had its outspoken critics who try to claim that the next generation is "going to hell in a hand basket." I personally don't believe we face imminent catastrophic social chaos, but perhaps something somewhere between our current reality and Barber's worst-case scenario.
Barber's ideas rely on the philosophies of Foucault, Roseau and de Tocqueville and more modern philosophers and provocateurs, citing them readily. This makes the book very thought provoking and in an era of the instant judgment, there's nothing wrong with that.
I'll admit, I struggled with the first half of the book and I would agree with some reviewers that up to that point some arguments are poorly supported. This being said, the last chapters of the book reveal a deep insight and yes, some philosophical name dropping. In fact, I'll even attest to the fact that without the words "infantilism" or "puerility," the book would be half as long as it is. But if this book stimulates some deep thinking on many subjects I must consider it a success.
REVIEW EVERY BOOK YOU READ! IF WE WANT GOOD BOOKS, AUTHORS AND PUBLISHERS NEED READER'S THOUGHTS.
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