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A Conscious Capitalism: Liberating the Heroic Spirit of Business. With a New Preface by the Authors (Englisch) Taschenbuch – 23. Januar 2014

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Praise for the hardcover edition of Conscious Capitalism, a New York Times and Wall Street Journal Bestseller: "Full of thoughtful insights." -- Financial Times "Buy it. Read it. Implement it. It's a true guide to the future." -- "I highly recommend listening to what they have to say." -- Howard Schultz, chairman, president, and CEO, Starbucks "This is the book I always wanted to write." -- Bill George, bestselling author, True North

Über den Autor und weitere Mitwirkende

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

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18 von 22 Kunden fanden die folgende Rezension hilfreich
A preachy book about management, not capitalism 10. März 2014
Von Athan - Veröffentlicht auf
Format: Taschenbuch
I'm frustrated by what's been happening with capitalism. I'm old enough to remember the times when some of us had to defend capitalism against what many believed to be sensible alternatives and it makes me sick to the stomach to watch a cabal of no more than ten thousand big money investors and their CEO puppets do some truly nasty things in the name of capitalism.

Other than call today's state of capitalism by its name (crony capitalism) this book does not address any of the issues I have with the system. It does not even try to discuss why businesses today have stopped reinvesting their profits, why business today carries so much debt, why business these days spends record high amounts on lobbying and record-low amounts on pay.

Conscious Capitalism is, instead, a manual on how to manage retail businesses.

The most important point the authors make is that first you need to honestly and wholeheartedly embrace a purpose, a set of core values, and then the rest will flow, profitability included.

The second most important point the authors make is that you should look after all stakeholders of a business: clients, suppliers, employees, communities, the environment, even the competition, activists and unions, and then the shareholders will reap their dues, because taking care of all stakeholders will result in the excellence that will be essential for profits.

The third and fourth big points I could not tell apart, they concern "conscious" management, leadership and culture. That's where the going got a bit heavy with me. Like, a good manager should meditate, allegedly. I suppose if he's got the spare time it's a free country go ahead and meditate, but I would not list it in my top ten thousand priorities when I used to run my company. Hell, I skipped going to the dentist, I seem to remember.

Here's my big problem with the book: it sets out to refute some paper that was apparently written by Milton Friedman which said a business answers to its shareholders and nobody else. The authors say "no, it should do all these other things first and what's good for the shareholder will follow." Perhaps. But I was not convinced. I was never sold on why Milton Friedman is wrong (practically or morally) and I was never sold on why a cigarette company, for example, will deliver better results to its shareholders if it goes all moral on us, when its very purpose is not what I would consider moral.

On the other hand, the book did actually convince me that a company that buys from many suppliers and sells to the wider public can benefit from being all crunchy like the authors of the book seem to be. So if you're in that type business, do read the book, you'll get some good pointers.

And be prepared to deal with long strings of adjectives. Under this scheme, lives become" long, healthy, vibrant, productive and meaningful," for example. The scheme itself entails "living a life of meaning and purpose, service to others, striving for excellence, growing as an individual, friendship, partnering, love, and generosity." Hope you get the idea.

Oh, and prepare to LOVE Whole Foods, the Container Store, Medtronic and a few more companies that the authors like, while other companies you might actually have heard of (I'm thinking Google and Amazon, for example) only get brought into the discussion when it suits.

That said, if you have a good stomach for this type of hype, this is not a bad book about how to win in retailing. It's probably a very good book on that narrow topic. And it's got nothing to do with reforming capitalism, I'm afraid. That entails change to tax laws, regulations, property rights, intellectual property rights in particular, immigration laws, world trade agreements, foreign policy etc. Meditation? Not so sure.

And one last thought: a bit like I left that Howard Stern movie some fifteen years ago thinking he made a movie to apologize to his wife, or at least defend his actions to her, the thought crossed my mind many times that the Whole Foods CEO co-wrote this book with one of his gurus to feel better about having anonymously blogged about his competitors. I'm probably wrong about this. But I could not kick the feeling, it did color my reading of the book.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Profit Is Not evil 18. Februar 2014
Von Leanne Hoagland Smith - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
Even though profit is what pays taxes, makes innovation possible and improve the quality of life, in today's society for profit, capitalistic businesses continue to be slammed as uncaring, greedy entities. John Mackey as the co-author of this book takes the reader through his own personal evolution regarding how capitalism is not evil.

What makes this book different than some others is the authors demonstrate the practicality of how by being intentionally conscious about one's behavior, any business from the smallest to the largest can be make money and be a positive contributor to all stakeholders through the 4 tenets of: Higher Purpose, Stakeholder Integration, Conscious Leadership and Conscious Integration

I particularly enjoyed the purpose reference specific to Plato's transcendent ideals of The Good, The True and The Beautiful. The authors adding a four ideal purpose of Heroic reaffirmed the necessity of businesses to identify and define their purpose.

Additionally, the authors present some very strong facts about how capitalism is good especially South Korea that went from one of the poorest countries in the world to one of the richest in approximately 50 years.

This is truly a practical, hands on book that can support any business to Be the Red Jacket and propel that organization ahead of the flow.
6 von 8 Kunden fanden die folgende Rezension hilfreich
Very good book, clearly explains what true capitalism is 16. Januar 2014
Von David - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
I really enjoyed this book from Mackey and Sisodia. I always take issue with people who blame capitalism for problems caused by crony capitalism (very common mistake on the left). I also take issue with those who defend crony capitalism by citing the virtues of capitalism (very common mistake on the right). I always thought both sides were guilty of oversimplification of a more complicated problem. Mackay and Sisodia did a fabulous job articulating the problems of crony capitalism and how true conscious capitalism is really how we should define and implement capitalism. Both authors take the time to explain what true capitalism is through a deep-dive descriptive approach with numerous examples. This is a plain English book without the technical mumbo jumbo buzzwords. This books instructs leaders how they can start implementing this better way of running businesses today. I highly recommend to everyone interested in business and capitalism to read this book.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Pollyanna naivete 14. November 2014
Von L. Kain - Veröffentlicht auf
Format: Taschenbuch Verifizierter Kauf
The principles of conscious capitalism are great. But the authors spend a lot of time praising the value of capitalism (conscious or not), citing benefits that are increasingly unlikely to be realized and more often violated by fat-cat greed. Once a good idea, capitalism as practiced (and exported via globalization) benefits the few at the expense of the many. "Conscious capitalism" doesn't stand a chance - beyond a few well-meaning companies - in the face of competition from the vast majority of businesses that seek power-at-any-cost.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Great Book 15. Mai 2014
Von David Palmer - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
Conscious Capitalism is a great book with a realistic perspective on business and capitalism. It also provides one of the best views inside the thinking of Whole Foods, their culture and their leadership.
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