Is happiness catching? Are your friends making you fat? Can your sibling make you smart? Is wealth contagious? Where is true love found? Does free will exist? Based on exciting discoveries in mathematics, genetics, psychology and sociology, 'Connected' is an innovative and fascinating exploration of how social networks operate. Think it's all about who you know? It is. But not the way you think. Turns out your colleague's husband's sister can make you fat, even if you don't know her. And a happy friend is more relevant to your happiness than a bigger income. Our connections - our friends, their friends, and even their friends' friends - have an astonishing power to influence everything from what we eat to who we sleep with. And we, in turn, influence others. Our actions can change the behaviours, the beliefs, and even the basic health of people we've never met. In this brilliantly original and effortlessly engaging exploration of how much we truly influence one another. Pre-eminent social scientists Nicholas Christakis and James Fowler explain why obesity is contagious, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, with revelatory implications for everything from our notion of the individual to ideas about public health initiatives, 'Connected' will change the way you think about every aspect of your life, and how you live it.
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'In the category...of works of brilliant originality that stimulate and enlighten and can sometimes even change the way we understand the world' New York Times Review of Books 'An illuminating account of the pervasive and often bizarre qualities of social networks...We like to think we are largely in control of our day-to-day lives, yet most of what we do, and even the way we feel, is significantly influenced by those around us - and those around them, and those around them...The authors excel at drawing out the devil in the detail: their explanations of how the architecture of networks dictates their dynamics are compelling...profound' Michael Bond, New Scientist
Über den Autor
Nicholas Christakis is a Harvard professor with joint appointments in Care Policy, Sociology and Medicine, who has been studying social networks for the last ten years. His work has been covered by numerous publications including the New York Times, Newsweek and Time magazine, which recently voted one of the 100 Most Influential People in 2009. James Fowler is a political scientist who specialises in the study of social networks, human cooperation and political participation. His projects on obesity and the genetic basis of political behaviour have been covered by media outlets including the Washington Post and the BBC.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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What I can tell, this book is indeed interesting. My supervisor is a great fan of it and I can share this attitude. Since I am doing my PhD in psychology, this book gives me insights and provides ideas about social support, networks and contacts to research at some point in time and a broad overview as well.
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Smart Look at Social Networks
2. November 2011
Von Dr. Bojan Tunguz
- Veröffentlicht auf Amazon.com
Format:Taschenbuch
The raise of the internet has precipitated the increase of public's interest in networks and many books have come out in recent years that explore this new fascination. Most of these books, however, focus on some very trite and visible aspect of the web networks, and don't delve deeper into the more subtle and non-obvious properties of networks. In the light of that the strength of "Connected" is that it heavily relies on well established scientific research and presents it in an accessible fashion that still does full justice to the topic. Both authors are themselves prominent researchers in the field, and this fact helps with the choice and presentation of topics. The particular focus on social networks is very timely in the light of recent explosion of online social networks. However, social networks have been around for a very long time. In fact, there have been some evolutionary theories that suggest that our rise as a species has been to a large extent spurred by the need to manage large social networks.
The book provides many interesting and nontrivial insights into what sorts of social networks are most beneficial in certain circumstances, and which ones on the other hand can have the most deleterious effects, such as in cases of spreading of diseases. One of the more pleasant aspects of this book has been the more positive attitude towards the role of religion in society that is not simplistic and provides us with some useful new insights and ways of looking at religion. For instance, from the purely social-networking point of view God can be viewed as a node in a network that is equally distant from all other nodes - individual believers in this case. This provides us with a useful new paradigm, and it would be interesting to see if other social researchers would employ it in their investigations and analyses of religion in the upcoming years.
If you are looking for a well-researched and accessible book on social networks, this is probably the best one that has been on the market thus far.
The book provides many interesting and nontrivial insights into what sorts of social networks are most beneficial in certain circumstances, and which ones on the other hand can have the most deleterious effects, such as in cases of spreading of diseases. One of the more pleasant aspects of this book has been the more positive attitude towards the role of religion in society that is not simplistic and provides us with some useful new insights and ways of looking at religion. For instance, from the purely social-networking point of view God can be viewed as a node in a network that is equally distant from all other nodes - individual believers in this case. This provides us with a useful new paradigm, and it would be interesting to see if other social researchers would employ it in their investigations and analyses of religion in the upcoming years.
If you are looking for a well-researched and accessible book on social networks, this is probably the best one that has been on the market thus far.
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