Adrian Segar knows whereof he speaks. He is that rare individual who understands the power, value, and sheer wonderfulness of small participant-driven conferences -- AND also knows how to plan, design and run such a conference. I've talked with Segar about this topic on several occasions and have also participated in a conference that he nurtured into reality and that people did indeed love, just as this book's subtitle promises.
Segar's information is on target and his advice works. Way too many conferences are anonymous, talking-head, shut-up-and-listen, you-have-no-say-about-the-topics types of conferences. These conferences may work for the people who sponsor them; it's the participants who lose out -- the people who devoted their time, spent their or their company's money, and in many cases, traveled a long way to attend.
If you're unfamiliar with small, friendly, interactive, energizing, everyone-gets-to-know-everyone, participant-driven, learning-with-and-from-each-other conferences, this book makes a compelling case for them. If you're lucky enough to already be familiar with these conferences, you'll find yourself nodding in agreement as you read the case Segar makes. And for everyone, whether or not you've had the pleasure of attending such a conference, you'll learn in great detail what is entailed in making one happen. Yes, it takes work. But YES, it's worth the effort. Especially with Segar's book and his solid, step-by-step advice to guide you.