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Complete Web Monitoring [Englisch] [Taschenbuch]

Alistair Croll , Sean Power

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Kurzbeschreibung

15. Juli 2009
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: * Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis * Find out your market's motivations with voice-of-the-customer research * Measure the health and availability of your website with synthetic testing and real-user monitoring * Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators * Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of Gomez

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Synopsis

You've poured vision, time, energy, money, and dreams into your web site. How do you figure out how all that work you've done is performing? You want to maximize traffic and revenues without overloading your systems, plan for the future, and make sure that any mistakes you make are made quickly - and fixed quickly. Maximizing return on your website investment means constant examination of how the site is doing. "Watching Websites" will show you how to keep track of how your site is performing on the server end, connecting with users on the interface side, and comparing with the competition when it's time to look around. Techniques covered include a combination of historical and live reporting, going way beyond classic logfile analysis or even the analytic tools advertisers provide. "Watching Websites" will give you the tools you need to make your users happy, your system administrators happy, and in the end, to make your businesspeople happy.

Über den Autor und weitere Mitwirkende

Alistair Croll is an analyst at research firm Bitcurrent, where he covers emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop (where he runs the Cloud Computing and SaaS tracks), Structure, Mesh and Web2Expo. He also writes for a variety of blogs ( http://www.linkedin.com/in/alistaircroll) and is the author of numerous articles on Internet performance, security, cloud computing, and web technologies. Alistair co-authored Managing Bandwidth: Deploying QOS in Enterprise Applications (1999) from Prentice-Hall. Sean Power spends way too much time on the computer and needs to get out more. He has worked as a web systems administrator since the mid 90s, has worked with online communities for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures through Coradiant, a web performance monitoring vendor. Prior to working at Coradiant, he was technical reviewer for the Addison-Wesley book Troubleshooting Linux Firewalls. Sean is currently working as community gardener for Akoha, a company pioneering the industry of "social games", where he handles all things community and analytics. This puts a mile on his face, and lets him sleep well at night. He completes his full plate by supporting the companion website to the book he wrote with Alistair Croll, Complete Web Monitoring, published by O'Reilly. In his spare time, Sean makes sure that servers stay up and curses spammers in the EFnet IRC community and occasionally updates his personal music related blog, when he's not writing web optimization articles. You can hear him ramble away on his twitter account at http://twitter.com/seanpower, find out more about him on LinkedIn profile, or read about other stuff he's thinking of at the website he shares with Alistair, Complete Web Monitoring.

In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Amazon.com: 5.0 von 5 Sternen  5 Rezensionen
7 von 7 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A new paradigm for monitoring your business's online presence 24. September 2009
Von Lenny Rachitsky - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
This book will change the way you think about your online business. From page performance, to conversions, to user experience, to social media, "Complete Web Monitoring" covers the gamut of tools, techniques, and services that exist today to help you truly optimize the success of your online business.

The book breaks down all online business into four categories: Media, Transaction, Collaboration, and SaaS. Throughout the book, as you learn about the various flavors of analytics, usability, surveys, page performance, monitoring, online community management, collaboration...and how all of this fits together...you are given specific, direct, and actionable steps to take that apply to your specific business model. For example, "Transaction" businesses must focus on conversions, uptime of the checkout process, and what customers are saying about their products. "SaaS" companies should focus on the performance of their most common paths through the application, popularity of specific features, and the user experience of the holistic product.

The amount of data and the number of tools at your disposal are overwhelming. At times this book is rather overwhelming. Choosing between an analytics provider, a monitoring service, or a social media tracking service could keep you from actually accomplishing real work. Sometimes too much choice and too much data is a very dangerous thing. It's important to remember to step back, remember the goals behind your measurements, and focus on solving the problems of your customers. With that in mind, the lessons learned in this book will help you zero in on optimizing those end goals.

"Complete Web Monitoring" is valuable for the same reason it is difficult to categorize. The various tools and services that you learn about are generally used by many different departments across an organization, all for very different reasons, generally without any sort of collaboration. What you realize reading this book is that there is a lot more to the success of your business than the limited visibility you get from using these tools independently. To truly understand how your business is doing, and how you can improve not only revenue but also how you build your business, you need a holistic picture that includes data from numerous sources. "Complete Web Monitoring" gives you more then anything I've come across previously in giving you the tools, pointing you to the techniques, and teaching you to focus on what is most important.
6 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Comprehensive, One Stop Shop for Achieving Complete End User Satisfaction 16. September 2009
Von Ismail Elshareef - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This book is ultimately about the End-User. The content of this book is designed to answer the following four questions (in order) about the End-Users:

- What did they do?
- How did they do it?
- Why did they do it?
- Could they do it?

To answer the first question, a closer look at data warehouse and web analytics is in order. The authors talk about that in detail, listing tools and services that address various issues often faced in collecting user data. The second question, "how did they do it?" is answered through constant monitoring of your site's usability and engagement, both of which are explained well in this book. The third question is about user interaction and feedback. The authors attempt to answer this question by explaining the process of VOC, or Voice of Customer, and all the details it entails.

The most important content in this book, I believe, is laid out in the three chapters dedicated to answering the fourth question, "could they do it?"

The first chapter talks about Frontend Performance and End-User Experience. The topic of Frontend Performance is relatively new and the list of books dedicated to it is growing rapidly with Steve Souders' books on top of the list.

The second chapter tackles Synthetic Monitoring and its advantages and drawbacks. Following that, the authors move into Real User Monitoring in the third and last chapter attempting to answer this question.

The authors then dedicate what I think is too much content to communities and competitors and how monitoring them can help you better your site. Although the information is useful, I feel it took away from the focus of the book but not too much to be a distraction.

The authors then close the book with a recap and a look at the future of web monitoring. Both chapters are very useful and give a much needed perspective.

All in all, this is an excellent book for any serious web entrepreneur and for all online businesses that hold "User Experience" paramount in their business objectives.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent depth of coverage 13. Oktober 2009
Von Steve S. - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
The authors to an excellent job at covering the material. I especially liked the fact that they understand web sites are multi-faceted and thus generate information from different perspectives with each perspective giving their own view of what is happening and thus how the site can be improved. The authors have also clearly been involved with properties that tie into larger infrastructures through their reference to adjacent components like load balancers and how the web and these devices interact.

The tone of the book is friendly and easy to follow (typical of O'Reilly books) and its easy to crack open a section and skim through that to get useful information quickly.

The book is a little on the long side, though I don't think I'd want it to be shorter. This can make it appear at first glance to be intimidating, but tone removes that barrier quickly.

Five stars for depth of coverage. I recommend it to anyone that is responsible in any way for a web site. You don't know what you can be told about your site's users until you've taken the time to go through this book.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Will change the way you think about analytics 11. Februar 2010
Von J. Peterman - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I oversee a domain that receives 20-30k visitors per day and while I had a pretty solid handle on analytics Alistair and Sean really gave me some key concepts that have improved how we look at our analytics and the actions we take based on them.

After reading Complete Website Monitoring you will walk away with actionable ideas that you can easily convey to management and that will positively affect your bottom line.
0 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book gr 1. Juli 2014
Von Leonard Natural - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
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