Daniel Gray has written The Complete Guide to Associate and Affiliate Programs on the Net to provide a very insightful look at this booming industry and to encourage his readers to consider participating in what it may have to offer them.
Readers will learn who the big players are, such as Be-Free, Commission Junction, and LinkShare, and learn what is involved in bringing merchant companies and prospective affiliates together. Readers will also learn about the different types of programs offered to affiliates and the mechanics involved in setting up business relationships.
The book features full-page listings of the 100 top companies (merchants), that, according to Gray, offer the best affiliate marketing opportunities. Readers can familiarize themselves with the history of each company and determine for themselves whether a perfect marriage can take place. Information such as Websites, types of products and services, contact information, program administration, commission and payment schedules, revenues, and restrictions are provided to permit prospective affiliates to make informed and intelligent decisions. Gray offers a selection of merchant profiles to help readers understand the behind-the-scenes operations of leading companies in this industry. This is an insightful experience!
The book also features a number of affiliate marketing success stories. Readers will be able read up on what others have already experienced - the good and the bad, and learn how they can successfully participate. Guidance in selecting merchants, designing Websites and newsletters, launching publicity campaigns, keeping track of sales, and the listing of resources that provide additional assistance make this book truly amazing. Must reading!
