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Competitive Strategy: Techniques for Analyzing Industries and Competitors [Englisch] [Taschenbuch]

Michael E. Porter
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Kurzbeschreibung

1. Januar 2004
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Wird oft zusammen gekauft

Competitive Strategy: Techniques for Analyzing Industries and Competitors + Competitive Advantage: Creating and Sustaining Superior Performance + HBR's 10 Must Reads on Strategy
Preis für alle drei: EUR 47,25

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Produktinformation

  • Taschenbuch: 432 Seiten
  • Verlag: Free Press; Auflage: Export (1. Januar 2004)
  • Sprache: Englisch
  • ISBN-10: 0743260880
  • ISBN-13: 978-0743260886
  • Größe und/oder Gewicht: 15,6 x 2,6 x 23,2 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (15 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 3.074 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Pressestimmen

Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field.

The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.

Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.

Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.

Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.

Synopsis

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

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In diesem Buch (Mehr dazu)
Einleitungssatz
The essence of formulating competitive strategy is relating a company to its environment. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen

4.5 von 5 Sternen
4.5 von 5 Sternen
Die hilfreichsten Kundenrezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Excellent intro to biz strategy 15. Februar 1999
Von Ein Kunde
Format:Gebundene Ausgabe
My background: BS in CS, but looking for a Management Consulting position. I feel this book provided me with a structured way of analyzing any case questions I might get in an interview. For a non-business graduate, it is easy to understand (though I can imagine it is a bit too simple for people who've studied business before). My only complaint is that I wish there were more examples, and that sometimes the chapters felt like long lists of items.
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5 von 6 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Excellent reference for strategic analysis. 1. Oktober 1999
Von Ein Kunde
Format:Gebundene Ausgabe
Competitive Strategy by Michael Porter is an excellent source for providing critical analysis for strategic planning. This book outlines Porter's Five Forces Model in a fabulous, easy to comprehend writing style. However, the one flaw to this book is that it is a little weak in the area of emerging technology. It tended to be a little more vague with its detail then the rest of the book. Overall, it is still an excellent book and I would recommend it to everyone in the business community. (Especially MBA students)
War diese Rezension für Sie hilfreich?
3 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Good but take some of it with a pinch of salt. 25. August 1999
Von Ein Kunde
Format:Gebundene Ausgabe
This is probably the most comprehensive book on the subject. However, there are a few areas where it's recommendations may not be entirely correct. For example, suppliers have been taken as one of the five competitive forces. After the success of several companies in becoming more competitive by building closer relations with their suppliers (e.g. in implementing JIT), is this still valid? For example, must companies increase the number of suppliers to reduce their power (when so many other companies have been able to reduce their costs by giving one supplier Economies of Scale)? Also, given that 'Quality is Free' (at least up to a point), are the strategies of 'Differentiation' and 'Cost Leadership' really mutually exclusive? Readers are advised to take some of the recommendations with a pinch of salt.
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5.0 von 5 Sternen Golden standard in Competitive Strategy. 27. Juni 2014
Format:Kindle Edition|Verifizierter Kauf
Golden standard in Competitive Strategy. This book is a must buy for those interested in strategy and marketing. A wonder from Porter.
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Von Xerios
Format:Taschenbuch|Verifizierter Kauf
Das Buch war -abgesehen von einem leichten lichtbedingten Vergilben an den Kanten- in perfektem Zustand. Die Lieferung erfolgte zügig und gut verpackt. Zum Buch selbst kann ich noch nichts sagen, da ich es in der kurzen Zeit seit Erhalt noch nicht durcharbeiten konnte.

Vielen Dank an den Verkäufer :).
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen 1A Kauf. Gerne wieder 27. Dezember 2013
Format:Taschenbuch|Verifizierter Kauf
Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen gutes Buch 22. September 2014
Format:Gebundene Ausgabe|Verifizierter Kauf
Dieses Buch stellt umfassend dar, wie die eigene Wettbewerbssituation eingeschätzt werden kann. Es wäre noch besser, wenn die aufgeführten Marktanalysen neueren Datums wären.
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2 von 4 Kunden fanden die folgende Rezension hilfreich
Von Donald Mitchell TOP 500 REZENSENT
Format:Gebundene Ausgabe
Anyone would agree that this book is the best overview of competitive strategy analysis ever written. The strength of the book is a solid outline of subjects and questions to improve your thinking, and get to be a step ahead of the competition. In highly-competitive, commodity businesses, that's usually what strategies focus on.
On the other hand, the rapid advances of knowledge and technology mean that the relevant benchmark is perfection, not the competitor, in defining an ideal best practice. In that world, this book has serious limitations, because the competitive dimension is often less important than the customer and user dimension these days.
Any business arena begins, as Peter Drucker so aptly put it, with the task "to create a customer." That reminder is especially relevant today when they are so many new ways to serve a customer's needs that no one has ever considered before. The strategic point of 'Blown to Bits' for example is that almost every business will see its vertical value chain (moving from resources through to the customer) broken apart into tiny segments each served by specialists. If you did not begin with that perspective in analyzing the impact of electronically-based business practices, you could easily focus on the wrong tasks using this book to create an over-broad strategy focus, rather than concentrating on just a few areas.
I suspect that the applications of Moore's Law and Metcalfe's Law need to be explicitly considered as part of the analysis that Professor Porter is recommending.
Lesen Sie weiter... ›
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Die neuesten Kundenrezensionen
5.0 von 5 Sternen Interessantes Buch, Standardwerk
Auch, wenn die sehr analytischen Theorien von Porter sind nicht als die Lösung herausgestellt haben; ein Muss für Studenten und Interessanten für Strategie !
Veröffentlicht am 10. April 2009 von Martin Wenzel
5.0 von 5 Sternen Act One of Three in a Symphony
In act one Dr. Porter's sets up his model and makes it internally consistent. It allows for analysis of industries, just like the second act allows for this analysis to... Lesen Sie weiter...
Am 27. Juli 2000 veröffentlicht
4.0 von 5 Sternen Still going strong and worth the read...
This is Porter's classic work on business strategy, and the bible of the positioning school of strategy. Lesen Sie weiter...
Veröffentlicht am 12. Februar 2000 von Naomi Moneypenny
5.0 von 5 Sternen Deserves six stars, but this was not a choice.
It is known that Bill Gates (of Microsoft) is a fan of Michael Porter's work. This book perhaps best and succinctly captures Porter's simple yet brilliant methods of analyzing... Lesen Sie weiter...
Am 27. Juli 1999 veröffentlicht
1.0 von 5 Sternen From Strategy to Marketing
Even though Porter is supposed to be a strategy intellectual, I truly believe that he is truly a marvelous marketing guru. Lesen Sie weiter...
Am 23. April 1999 veröffentlicht
5.0 von 5 Sternen If you have to read one book on Strategy, read this one.
I've read this book many times and in each one I discover new things. Having used Michael Porter's theory to analyse the long term performance of the Brazilian Apparel Industry ,... Lesen Sie weiter...
Veröffentlicht am 12. April 1999 von Martim Francisco (martim@inx.com.br
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