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Competitive Advantage
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Produktbeschreibungen
Pressestimmen
Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage.
Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post A brilliant structural analysis of what competitive advantage might mean....
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage.
Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post A brilliant structural analysis of what competitive advantage might mean....
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Kurzbeschreibung
An exploration of competitive advantage in the individual firm. An ideal complement to Porter's }Competitive Strategy{.
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In diesem Buch
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Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
11 von 11 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
While Competitive Strategy covered the environment of the company, Competitive Advantage explores different aspects of the individual company. One could say that his first book was makro-economics strategy, and this one is mikro-economics strategy. If you believe like me, that a company has to concentrate on sustainable competitive advantage nomather what the environment, than that's the book for you.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Among other concepts, this is the work that introduced the notion of "value chain" -- a concept that helped launch a thousand reengineering initiatives, some of which actually created value! Certainly more recent models associated with business networks and ecosystem metaphors have significantly progressed beyond Porter's basic value chain concept -- nevertheless, the original is worth thoroughly understanding.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Anyone would agree that this book is the best overview of competitive strategy analysis ever written. The strength of the book is a solid outline of subjects and questions to improve your thinking, and get to be a step ahead of the competition. In highly-competitive, commodity businesses, that's usually what strategies focus on.
On the other hand, the rapid advances of knowledge and technology mean that the relevant benchmark is perfection, not the competitor, in defining an ideal best practice. In that world, this book has serious limitations, because the competitive dimension is often less important than the customer and user dimension these days.
Any business arena begins, as Peter Drucker so aptly put it, with the task "to create a customer." That reminder is especially relevant today when they are so many new ways to serve a customer's needs that no one has ever considered before. The strategic point of 'Blown to Bits' for example is that almost every business will see its vertical value chain (moving from resources through to the customer) broken apart into tiny segments each served by specialists. If you did not begin with that perspective in analyzing the impact of electronically-based business practices, you could easily focus on the wrong tasks using this book to create an over-broad strategy focus, rather than concentrating on just a few areas.
I suspect that the applications of Moore's Law and Metcalfe's Law need to be explicitly considered as part of the analysis that Professor Porter is recommending.
A more general weakness in this book is that it assumes that future conditions will be stable enough to draw conclusions about which conditions will be favorable, without giving enough guidance on how to deal with the increasing frequencies and degrees of volatility that we see (in areas like financial markets, commodity prices, the weather, changing customer preferences, and so forth).
Although no book that takes such a narrow focus can help but have weaknesses (like having the podiatrist not notice that you have kidney problems), if you want a good start of how to think about competitors, this is the book for you. Just be sure you keep developing yours strategy with additional dimensions after you finish using this analysis.
If you have read none of Professor Porter's works, this is the one book you should read.
On the other hand, the rapid advances of knowledge and technology mean that the relevant benchmark is perfection, not the competitor, in defining an ideal best practice. In that world, this book has serious limitations, because the competitive dimension is often less important than the customer and user dimension these days.
Any business arena begins, as Peter Drucker so aptly put it, with the task "to create a customer." That reminder is especially relevant today when they are so many new ways to serve a customer's needs that no one has ever considered before. The strategic point of 'Blown to Bits' for example is that almost every business will see its vertical value chain (moving from resources through to the customer) broken apart into tiny segments each served by specialists. If you did not begin with that perspective in analyzing the impact of electronically-based business practices, you could easily focus on the wrong tasks using this book to create an over-broad strategy focus, rather than concentrating on just a few areas.
I suspect that the applications of Moore's Law and Metcalfe's Law need to be explicitly considered as part of the analysis that Professor Porter is recommending.
A more general weakness in this book is that it assumes that future conditions will be stable enough to draw conclusions about which conditions will be favorable, without giving enough guidance on how to deal with the increasing frequencies and degrees of volatility that we see (in areas like financial markets, commodity prices, the weather, changing customer preferences, and so forth).
Although no book that takes such a narrow focus can help but have weaknesses (like having the podiatrist not notice that you have kidney problems), if you want a good start of how to think about competitors, this is the book for you. Just be sure you keep developing yours strategy with additional dimensions after you finish using this analysis.
If you have read none of Professor Porter's works, this is the one book you should read.
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Die neuesten Kundenrezensionen
The Second of Three Parts of a Symphony
A great second act and a reasonable explanation of why some companies succeed and others fail at the macro level. Lesen Sie weiter...
Am 27. Juli 2000 veröffentlicht
Great idea in Value Chain Management
The book is very very difficult to find. You should have it
Am 2. September 1999 veröffentlicht
excellent
The book is really excellent. Is there anything written by Michael Porter similar about the retailer market?
Am 16. Juni 1999 veröffentlicht
Hard work as a book but worth the effort.
Many managers have a copy of this book on their book shelf - most have read the first 40-50 pages but no more. Lesen Sie weiter...
Veröffentlicht am 5. November 1998 von Dr. David Arelette
Excellent
I used this book in preparation for job interviews in Management Consulting and it was essential. I also read the Vault Reports Guide to Management Consulting and Vault Reports... Lesen Sie weiter...
Am 2. November 1998 veröffentlicht
A Must Read For Any Senior Manager or Business Owner
Mr. Porter's book did an excellent job in outlining all the key areas that matter in the real world. Mr. Lesen Sie weiter...
Veröffentlicht am 26. August 1998 von TOMASAL@BELLSOUTH.NET
The 'mother' of all business strategy books
I just finished a competitive strategy class in my MBA program and this book was referred to often. The most helpful section is the one that breaks down a company's activities and... Lesen Sie weiter...
Am 4. Juni 1998 veröffentlicht
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