Community Building on the Web: Secret Strategies for Successful Online Communities: Amazon.de: Amy J. Kim: Englische Bücher

Amazon.co.uk

There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy centre stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth--and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.

Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organisational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organise itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.

Read this book to help crystallise your thinking about community building, and to review strategies that work for real sites already. --David Wall, Amazon.com

Amazon.com

There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy center stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth--and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.

Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organizational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organize itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.

Read this book to help crystallize your thinking about community building, and to review strategies that work for real sites already. --David Wall

Topics covered: Strategies for designing Web sites around the needs of particular groups of people, attracting those people to your site, and motivating them to return frequently. Community identification, member profiling, community leadership, and organization (of information, time, and relationships) all receive ample coverage.

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Best practices in Community Building - why reinventing wheel 4. August 2005

Von Frank Trefz

Format:Taschenbuch

Ami J. Kim managed to summarize her experience in web community building and unmistified essential success criteria. With this guideline in hand (and mind) you will be able to create your community based on best practices and don't need to reinvent the wheel or to spend too many bugs on external consulting in community building. It's a science, however, Ami J. Kim gives a clear set of guidelines, her 9 design strategies which are easy to understand and to follow. You can't often enough be reminded to bring proper planning into your mind before doing any technical activities. However, with the emergence of further 'presence' based technologies or communication channels one would need to reflect your own objectives with her guidelines and such new technologies. Maybe an update regarding reference communities could help. After all an excellent opportunity for everybody interested in community building!

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The best there is: practical and on-target 19. September 2000

Von Michael Sellers

This book should be required reading for anyone considering implementing any degree of community on or around their website. Amy Jo has successfully concentrated years of experience in online communities into a highly readable book that provides many examples and case studies, and brings them all together with principles that make sense. Even better, these principles are explained in practical terms that can improve any online community immediately.

If you're looking for focused, practical, relevant material about building communities online, this is the first book to get.

Michael Sellers, Senior Game Designer, Maxis/Electronic Arts

Insightful, Interesting and Fun Read on Web Interactions 31. Juli 2000

Von P. Hess

I've ordered a good many books from Amazon, and 'til now never felt the slightest urge to write a review. This is a useful and entertaining book from its dedication (check it out) to its epilogue. The quality of the writing is leagues beyond standard computer book prose, and the book is crammed with examples that are illuminating and interesting. The writer is really plugged in. The main point I want to make, though, is you don't have to be a Web "professional" to enjoy and learn from this book. If you care about how the Web works, you'll better understand its significance as a multipoint communications medium and have new information about how to use it more effectively after reading this. (Even if you didn't care about how the Web works, you'd find good stuff here about communities and communication dynamics.) And you'll have a good time while you're reading. Hard to ask for more.