Coercion: Why We Listen to What "They" Say: Amazon.de: Douglas Rushkoff: Englische Bücher

Taschenbuch: 304 Seiten
Verlag: Riverhead Trade (1. Oktober 2000)
Sprache: Englisch
ISBN-10: 157322829X
ISBN-13: 978-1573228299
Gr��e und/oder Gewicht: 20,4 x 13 x 2 cm

Durchschnittliche Kundenbewertung: 4.6 von 5 Sternen Alle Rezensionen anzeigen (23 Kundenrezensionen)

Amazon Bestseller-Rang: Nr. 333.096 in Englische Bücher (Siehe Top 100 in Englische Bücher)

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In 1994's Cyberia: Life in the Trenches of Hyperspace, Douglas Rushkoff extolled the democratic promise of the then-emergent Internet, but the once optimistic author has grown a bit disillusioned with what the Net--and the rest of the world--has become. His exuberantly written, disturbing Coercion may induce paranoia in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our individual lives. Rushkoff opens with a series of pronouncements: "They say human beings use only 10 per cent of their brains ... They say Prozac alleviates depression." But "who, exactly, are 'they'?", he asks and "why do we listen to them?"

Marketing continues to grow more aggressive and Rushkoff tracks the increasingly coercive techniques it employs to ingrain its message in the minds of consumers, as well as the results: toddlers can recognise the golden arches of McDonald's, young rebels get tattooed with the Nike swoosh, and news stories are increasingly taken verbatim from company press releases. "Corporations and consumers are in a coercive arms race," argues Rushkoff. "Every effort we make to regain authority over our actions is met by an even greater effort to usurp it." As he surveys the visual, aural and scented shopping environment and interviews salesmen, public relations men, telemarketers, admen and consumers, Rushkoff--who admits to being one of "them" in his occasional capacity as paid corporate consultant--concludes that "they" are just "us" and that the only way the process of coercion can be reversed is to refuse to comply. "Without us," he assures, "they don't exist." --Kera Bolonik -- Dieser Text bezieht sich auf eine vergriffene oder nicht verf�gbare Ausgabe dieses Titels.

Amazon.com

In 1994's Cyberia: Life in the Trenches of Hyperspace, Douglas Rushkoff extolled the democratic promise of the then-emergent Internet, but the once optimistic author has grown a bit disillusioned with what the Net--and the rest of the world--has become. His exuberantly written, disturbing Coercion may induce paranoia in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our individual lives. Rushkoff opens with a series of pronouncements: "They say human beings use only ten percent of their brains.... They say Prozac alleviates depression." But "who, exactly, are 'they,'" he asks, and "why do we listen to them?"

Marketing continues to grow more aggressive, and Rushkoff tracks the increasingly coercive techniques it employs to ingrain its message in the minds of consumers, as well as the results: toddlers can recognize the golden arches of McDonald's, young rebels get tattooed with the Nike swoosh, and news stories are increasingly taken verbatim from company press releases. "Corporations and consumers are in a coercive arms race," argues Rushkoff. "Every effort we make to regain authority over our actions is met by an even greater effort to usurp it." As he surveys the visual, aural, and scented shopping environment and interviews salesmen, public relations men, telemarketers, admen, and consumers, Rushkoff--who admits to being one of "them" in his occasional capacity as paid corporate consultant--concludes that "they" are just "us" and that the only way the process of coercion can be reversed is to refuse to comply. "Without us," he assures, "they don't exist." --Kera Bolonik -- Dieser Text bezieht sich auf eine vergriffene oder nicht verf�gbare Ausgabe dieses Titels.

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1 von 1 Kunden fanden die folgende Rezension hilfreich

Successful Re-focus of Media Virus 11. Juli 2000

Von Christopher J. Abraham

Format:Gebundene Ausgabe

I read Coercion first, and its a good thing. I read Media Virus second and see some overlap, but its not a bad thing. This is not an example of either/or but both. Get both books. They are amazing foil for the entire 90s.

I know more about the people behind the PR and the Madison Avenue mistique than I ever believed.

If you enjoy memetics and if you believe that there are Genes and there are Memes, you should check out this book. If you are a paranoid, then you might consider this book to be an excellent portal into the lack of conspiracy there is and that there are but a few geniuses in this game and that they don't DO anything to "us" but they play a game of Memetics Judo with us, and we are completely vulnerable.

And if you don't know what I am on about, then you NEED to read this book. Or come to memes.org AND read this book.

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Take the red one.. 22. M�rz 2000

Von Stefano Piovesan

I felt, like Neo, that things go in this way, but something was missing to understand wat it was. So Orpheus gave me the pills and I took the red one: read this book. But beware before to fight! Don't begin another cult-pyramid with the mission to destroy the net guardians and the capitalism force and bla, bla... Simply enjoy your life with a more opened mind.

Good material, lousy English 15. Februar 2000

Von Ein Kunde

This is a must read for all filtering the onslaught of manipulation that we all are the target of. The book needed some better editing. The author does get carried away, as if typing an article on the Internet.

I am only through Chapter 1 -- mind blowing!

I received this book as a gift on 9/9/99 and it took me until this time to get into it. I am an avid Memetics fiend and host memes. Lesen Sie weiter...

Ver�ffentlicht am 22. Dezember 1999 von Christopher J. Abraham

Just Read It

In most countries, most eras of history, this book would have been suppressed by government or commercial forces. Owning it and reading it are empowering acts. Lesen Sie weiter...

Am 14. Dezember 1999 ver�ffentlicht

Dectructing the Media Ecology

If you've never read anything about the psychology and dynamics of persuasion or coercion, then this will book will open your eyes to this field. Lesen Sie weiter...

Ver�ffentlicht am 12. Dezember 1999 von Michael L. Perla

A Life Changing Experience

I know that may seem like a lot.. but trust me.. for a twenty-something kid that always knew these things exsisted, but never truly understood how and why.. Lesen Sie weiter...

Ver�ffentlicht am 24. November 1999 von Daniel Zuccarelli

worthwhile in spite of flaws

Rushkoff spells out a number of disturbing ways in which people are manipulated. He points out the psychological techniques used by salesmen. Lesen Sie weiter...

Ver�ffentlicht am 12. November 1999 von Arnold Kling

Here is the book I've been looking for for the past 10 years

Mr Rushkoff is not a pessimist, we are merely used to looking at the world through rose colored cathode ray tubes. Mr. Lesen Sie weiter...

Am 11. November 1999 ver�ffentlicht

an eye-opening and compelling look at the way things are

rushkoff is a on the road to becoming a national treasure-- a populist, brilliant and ethical cultural critic. Lesen Sie weiter...

Am 10. November 1999 ver�ffentlicht

an excellent survival manual,; it exposes the methods used

the writing style is still a little on the young side. Nobody is going to confuse this with great literature, but that's not the point. Lesen Sie weiter...

Am 27. Oktober 1999 ver�ffentlicht

Well researched and insightful--highly recommended

I think Rushkoff is dead on, particularly in regard to the Internet's failure to live up to its potential. Lesen Sie weiter...

Ver�ffentlicht am 13. Oktober 1999 von Andrew Boer

Coercion: Why We Listen to What "They" Say [Englisch] [Taschenbuch]

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