I've been coaching now for a couple of seasons and ran across this book. I decided to buy it, and a few others to add to my library. I feel like as a coach you can never learn too much, and this one seemed interesting.
I bought 4 books that day, but read this one first. I should have read it last because it made the other 3 look and sound retarded. Worst yet, it made me look stupid for buying them. The information provided in this book was absolutely great and very instructive. It really starts you off from the absolute basics of coaching, which can come across as a little condescending if you know anything about football. But quickly takes off into a world of information, some which you probably already knew but forgot over time.
It literally takes you by the hand and walks you through the process of getting through an entire season, from the first practice, how to handle parents, through team meetings, right into the seasons games. I highly recommend any coach that is working with youth teams (Jr. High and below) to take a look at this gem and get as much as they can from it.