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Co-Opetition
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Management and organizational theorists are continually investigating new models to explain organizational behavior. Traditionally, competition has often been a component of those models, but now researchers are looking at other behaviors and using theories from other fields of study. James Moore recently proclaimed The Death of Competition (1996) and put forth a complex model based on natural ecosystems that emphasizes symbiotic, cooperative relationships. Now Brandenburger and Nalebuff, academics from the Harvard Business School and the Yale School of Management, respectively, also suggest that business strategy in today's global environment must combine competition and cooperation, but they employ mathematical game theory to make their argument. David Rouse
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
From Library Journal
Losing and winning are two extremes by which businesses are often measured. Brandenburger (Harvard Business Sch.) and Nalebuff (Yale Sch. of Management) argue that most businesses and their transactions lie somewhere between the two poles. Their liberating message is that your competitor does not have to fail for you to win. Conversely, you don't have to fail either. Your failure, in fact, can hurt your competitor. It is better, the authors assert, to have both cooperation and competition. Game theory requires drawing a representation of one's customers, suppliers, competitors, and complementers. In this strategy of business as a game, the rules, players, tactics, and scope can be changed to the individual's advantage. The authors present complicated cases to illustrate their points. The writing is usually solid, but the authors went to the well too many times with some of their examples. A little variety in illustrating their ideas would have been welcome. Such minor shortcomings aside, this title is recommended for all academic libraries.?Randy L. Abbott, Univ. of Evansville Libs., Ind.
Copyright 1996 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Copyright 1996 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Format:Taschenbuch
CO-OPETITION is a wonderful term that says exactly what it means. In many ways, if you think of a successful joint venture, you will have the right idea. Certainly between competitors, but even between company and supplier or customer, there is some competition, if only for lower prices and better service. This book explains both by steps to follow and great examples how two (or more) parties can win-win. Rosabeth Moss Kanter and Michael Hammer each talk about the cluster idea, that companies do better when competitors and the business chain are all in close proximity. Even when not directly cooperating, they encourage each other to develop new ideas and stay sharp. To succeed, we must be willing to change and be open to new relationships. The old Tradition Stall (see THE 2,000 PERCENT SOLUTION by Mitchell, Coles and Metz) of "Talk to the competitor, Cooperate with a competitor - Never!" must be tossed out the window. The Disbelief Stall of "A competitor would never try to help us" must be dispelled to make real progress. I encourage you to read many books on this subject, for they will each give you a new approach.
Format:Kindle Edition
Cristal clear. Scientifically sound. General. Highly relevant. Applicable. Can be used by businesses of any scale, even small businesses without much ressources.
Format:Taschenbuch
...is on the most pressing issues of it all: finding the right strategies and making the right decisions. Maybe a missed a lot on business education, but i never thought of complements. Or the effect of myself entering a market or not having an impact on the whole game. Not even in my MBA did we cover such profounde topic. The authors cover very well the ground of Game Theory applied to business and how companies cooperate in order to enlarge a market and that compete in splitting the market share. Very readable book, even though it gets a bit boring after reading half through.
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Looking at the whole market to maximize your strategy
Co-Opetition by Adam M. Brandenburger and Barry J. Nalebuff focuses on using competition to create a bigger market for the industry and for the individual company. Lesen Sie weiter...
Veröffentlicht am 3. Dezember 1999 von Lisa Spellman
Informative, Intuitive, and Very Applicable
The authors do an excellent job of applying modern game theory principles to past and current business strategies. Lesen Sie weiter...
Am 2. Dezember 1999 veröffentlicht
Great insights and an easy read!!!
...if only all books on game theory and strategy were written like this. The authors dissect a potentially confusing subject into easy, bite-sized chunks. Lesen Sie weiter...
Am 27. Juni 1999 veröffentlicht
Injects Your Mind With A New Insight !
I've read this book when I was pursuing my MBA and I am reading it again as a businessman and founder of a new strategy company - its simply superb. Lesen Sie weiter...
Veröffentlicht am 25. Juni 1999 von dash@tm.net.my ;
recipe for success
Not only do the principles shared in this book make for excellent and informative reading, they can also be practically applied. Lesen Sie weiter...
Am 19. April 1999 veröffentlicht
Excellent framework for marketing strategy analysis
The author puts a new spin on game theory and did create a new analytic paradigm for strategic planning. Lesen Sie weiter...
Veröffentlicht am 2. April 1999 von hpchou@giga.net.tw
One of the best books about Strategy Management
For those who are not familiar with game theory, this book has an excelent approach. It combines game theory, without mathematics, with strategy management and give good real life... Lesen Sie weiter...
Am 17. März 1999 veröffentlicht
Interdependencies equal opportunities.
This book shows how interdependencies in markets present opportunities. The authors provide a five-part strategy revealing how companies can use game theory and change their views... Lesen Sie weiter...
Am 10. März 1999 veröffentlicht
EXCELLENT IDEAS FOR BREAKING DOWN "STALLED" THINKING
Most of us react to situations in the same predictable way, without ever realizing that we have other choices. Lesen Sie weiter...
Am 5. Februar 1999 veröffentlicht
very good
A very good book about the application of game theory. Structured and easy to read. I think there may be more different examples. Lesen Sie weiter...
Veröffentlicht am 11. September 1998 von halit_akin@hotmail.com
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