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Clout: The Art and Science of Influential Web Content (Voices That Matter) (Englisch) Taschenbuch – 3. Dezember 2010


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Produktinformation

  • Taschenbuch: 240 Seiten
  • Verlag: New Riders; Auflage: 1 (3. Dezember 2010)
  • Sprache: Englisch
  • ISBN-10: 0321733010
  • ISBN-13: 978-0321733016
  • Größe und/oder Gewicht: 17,7 x 1,2 x 22,8 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 207.828 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Über den Autor und weitere Mitwirkende

Colleen Jones is principal of Atlanta-based Content Strategy, a boutique strategy consultancy with clients such as The Centers for Disease Control (CDC), Cingular Wireless (now AT and T), Intercontinental Hotels, Home Depot and other large brands. Her popular website, leenjones.com is updated daily with rich content. She has a B.A. in English and an M.A. in Technical Communication from James Madison University. She's chairman of CHI Atlanta, and participated in the IA Summit's 2009 landmark Content Strategy Consortium.

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Von Lauscher am 18. März 2013
Format: Kindle Edition Verifizierter Kauf
Web-based communication technology is moving on very quickly. And today, "content" comprises much more than website design/management/marketing. Nevertheless, Colleen Jones' "Clout" is still a fantastic introduction linking relevant theory (business aspects, psychology) with useful tools and processes. A real gem in the flood of web 3.0 etc. guidebooks.
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Von M. Walti am 16. Juni 2012
Format: Taschenbuch Verifizierter Kauf
This is one of the rare books I will read several times, from what I think today. Content strategy at its best, all you ever need to know about it. Period.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 34 Rezensionen
33 von 34 Kunden fanden die folgende Rezension hilfreich
An awesome, succinct summary of a nascent topic 30. Dezember 2010
Von Andrew Maier - Veröffentlicht auf Amazon.com
Format: Taschenbuch
First, I'd like to say that I normally don't write book reviews. Being a student of the web, I read *a lot* of material and I typically don't have time to write a reaction. But every once and a while, something strikes me as noteworthy. Clout is just such a book.

Having run an industry publication on User Experience Design for quite some time, I'm of course familiar with the discipline of Content Strategy. Unfortunately, though, running it means that most of what I read online or hear at conferences sounds the same. "Yes, I know I have to prioritize things and think strategically about content, thanks." What I like about Clout is how novel it really is. In short, Clout:

(1) Got my attention: its a new angle on what could easily be seen as a tired subject.
(2) Is very "practice" driven: I don't like reading about theory, I want to see how content strategy functions in the real world.
(3) Is for beginners and experts: Clout starts small--a bit of history--and ends with a bang, a call to action for all web professionals.

The author, Colleen, did a great job gathering insightful case studies and overseeing the creation of illustrative diagrams. Reading about content strategy is one thing, but *seeing* it is quite another, and Clout delivers. I find it quite remarkable that such an unassuming volume delivers such a high quantity of information. Here you'll also find some of the major takeaways from books such as Groundswell and Here Comes Everybody.

So, save yourself some reading and grab a copy of Clout. For the budding content strategist, blogger, entrepreneur, etc., I highly recommend it.
8 von 8 Kunden fanden die folgende Rezension hilfreich
Web Developers who care about content should read this book 18. Januar 2011
Von Craig M. Oliver - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
As a web developer, I don't get very close to the content. In fact, over the years, I've become blind to it when coding clients' websites. It might as well be "lorum ipsum" gibberish like that found on Microsoft Word templates. Granted without this content there would be no websites for me to work on. Well...at least there shouldn't be. There are many sites out there that put the technical effort into the coding and treat the content as an afterthought. Content should in fact come first, before coding. This requires developing a proper content strategy and a plan to implement it.

In Clout, the author Colleen Jones concisely outlines the methods and techniques that will aid the development of a successful Content Strategy. There are numerous real-world examples that support the core principles of context, rhetoric and psychology. She advises content creators to turn off their fire hose of information, suggesting effective, proven tools to reach people. These techniques are proven to filter out the static.

This book is a top resource regarding the implementation of content strategy. Clients who are inexperienced or non-technical usually don't understand why developers can't make the gibberish better. Content just isn't our forte. Clout is a well-researched and authoritative source for developers who want to help their clients make content work.
4 von 4 Kunden fanden die folgende Rezension hilfreich
"Clout" Speaks to Everyone Who Works on the Web 5. Juni 2011
Von JACooper - Veröffentlicht auf Amazon.com
Format: Taschenbuch
The beauty of "Clout: The Art and Science of Influential Web Content" is that it addresses the needs of so many varied groups of people and does it well.

Everyone who needs to understand the power of content -- from executives to entrepreneurs, marketers and PR specialists to strategists and content creators -- will find critical, practical knowledge in this book that they can put to use immediately. And the best part is, author Colleen Jones begins the book by telling each group exactly which parts of the book they should read to get the most out of it.

As someone who's worked with web content for more than 10 years, I can say that no matter which group you fall into, "Clout" will give you a new perspective on Web content and on the people who read it and use it. Consider this book a step-by-step guide to accomplishing your online goals, whatever they may be.
3 von 3 Kunden fanden die folgende Rezension hilfreich
A Method Behind the Madness 27. Oktober 2011
Von Melody McKinnon - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Having played this game since the 90's, I'm usually disappointed in books about content. Sometimes because they go on and on about nothing much at all. More often it's really not the author's fault, the book is just written for people starting at square one and I'm expecting too much.

I'm always on the hunt for something deeper. Something I can really sink my teeth into. Something tangible. Something that makes me THINK.

Colleen had me at chapter 1 - 'Same Road, Same Lack of Results'. The tricks, SEO snake oil, do this and you'll be a bazillionaire... I was oh so very tired of wading through that nonsense to find a tidbit or two of use.

Then she brings us into a practical place called reality. Our visitors are not suckers, they're not stupid, and they know when they're being played. We need to understand them so we can give them what they need, not try to manipulate them. The same goes for the entire process of creating influential content in general - we need to understand, and act based on that understanding, not attempt to manipulate factors and processes.

I'm one of those annoying individuals who has to have a five star review squeezed out of them with a giant vice. However, after spending almost an hour going back through the book searching for a negative point to balance this review with, I give up. She has earned the five stars and that's that!

If you're looking for a yellow brick road to follow to internet fame and fortune, this is not the book for you. If you're after something real to base your web strategy on, buy it, read it, refer to it often, and control your own success.
3 von 3 Kunden fanden die folgende Rezension hilfreich
You will not regret reading this book 15. Juni 2011
Von Hannah Poferl - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I've participated in the discussion on content strategy since getting into the web industry and have witnessed a huge change in attitudes and mindsets when it comes to planning web content. This is true for both clients and peers.

Yet the changes I have witnessed often represent a tactical shift in the website design process rather than a strategic shift in the way we develop web content. These shifts have led to smoother projects, a reduction in launch delay's and have mitigated the headaches that come when you ignore content and focus solely on design and technology.

But the content itself did not necessarily become more influential, even if it was organized more clearly.

Clout offers a roadmap for the creation of content that truly meets your website objectives by identifying when a type of content, or certain tone should be used. It provides insight on how to employ the principles of psychology and rhetoric so that you are properly harnessing your content to influence the user.

For me Clout brings the art of communication back to the web and equips readers with the ability to plan web content in a truly strategic fashion. I HIGHLY recommend it.
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