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The Art of Client Service, Revised and Updated Edition
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Produktbeschreibungen
Pressestimmen
""A book about client service that is so practical it's almost embarrassing. Solomon offers unique perspectives that help clients, creatives, and, oh yeah, account people do their jobs better, resulting in more creative marketing.” —Tom Monahan, President, Before & After, and author of The Do-it-Yourself Lobotomy
“It is said that great clients get great work, but it doesn’t magically happen! Without great account people daily bridging the gap between client and agency demands, it’s virtually impossible. This is a must read book for all who have chosen to engage in the fine art of serving clients - truly a fresh dose of account management inspiration!” —Karen M. Jones, Senior Vice President, Corporate and Marketing Communications, DHL Express
“With all the time and money it takes to win new business, professional services firms would be smarter to improve client service to retain more clients. Reading and practicing Robert Solomon’s advice is guaranteed to help.” —Joanne Davis, Joanne Davis Consulting
“As a career-long ‘client,’ I’ve been on a continuous search for the ideal agency account person. Robert Solomon…and students of his text…would clearly fit the bill. CMOs want insights, partnership, creative team leadership and results. The Art of Client Service teaches how to deliver them all.” —Sara Lipson, Chief Customer Sciences Officer, Market & Business Intelligence TIAA-CREF
“This book is essential reading for anyone in the creative services profession. Marketing disciplines may change with the times, but the art of client service is timeless—and Robert has captured its essence.” —Barry Wacksman, Executive Vice President, Chief Growth Officer R/GA
“In addition to sage, prescriptive advice, Robert demonstrates the importance of checking oneself with a good, hard look in the mirror—to learn lessons, and strive for greatness in the craft of managing client relationships.” —Sarah Fay, President, Isobar U.S.
Synopsis
If you work with clients in any industry, "The Art of Client Service" is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive, Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.Now fully updated and revised, "The Art of Client Service" is geared to the entire account team - copy writers, art directors, and planners, researchers, media executives, support staff - anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: know when to look it up; know when to make it up; what happens when I screw up?; respect what it takes to do great creative; in a high-tech world, be low-tech; be brief, be bright, be gone; how to write a letter of proposal; and, the Zen of PowerPoint.You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
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Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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6 von 7 Kunden fanden die folgende Rezension hilfreich
From a Creative's Point of View
5. Juni 2008
Format:Gebundene Ausgabe
Hi, my name is Alana Renfro and I am a graphic and web designer for interactive and advertising agencies. The 2003 edition of The Art of Client Service was the first one that I read when I first joined the agency world... and I loved it! Many of the ideas are common sense, but it is written in an engaging, informative and most importantly- memorable- style.
Coming from the Creative side, it is helpful to understand the Accounts point-of-view, best practices and useful to implement them into your own daily practices. Many of the suggestions and rules laid out in this book are easily implemented into your life, especially if you are a one-stop shop or solopreneur!
The 2008 edition I now own and it is even better! There are new chapters, an updated bibliography for you fellow avid readers, and even more practical service examples. I highly recommend this book- get the 2008 edition, study it, implement it and become known for your phenomenal understanding of clients, creatives and accounts... and laugh a little bit, too.
Coming from the Creative side, it is helpful to understand the Accounts point-of-view, best practices and useful to implement them into your own daily practices. Many of the suggestions and rules laid out in this book are easily implemented into your life, especially if you are a one-stop shop or solopreneur!
The 2008 edition I now own and it is even better! There are new chapters, an updated bibliography for you fellow avid readers, and even more practical service examples. I highly recommend this book- get the 2008 edition, study it, implement it and become known for your phenomenal understanding of clients, creatives and accounts... and laugh a little bit, too.
3 von 3 Kunden fanden die folgende Rezension hilfreich
My new Bible
15. Dezember 2010
Format:Gebundene Ausgabe
I'm a 20 year old advertising/ marketing student from Canberra, Australia. I came across "The Art of Client Service" in a core unit as part of my degree. I fell in LOVE with this book from the very first page - it is honestly one of the most interesting, informative and intelligent advertising/ marketing books I've ever read. The writing style is great - straight forward and easy to read. I know I will be referring to this book until the day I die. In the spirit of Christmas, I'd like to mention this book would be an ideal gift for anyone in the advertising/ marketing industry.
Thank you very much Robert Solomon - I look forward to reading more of your work in the near future! :)
Thank you very much Robert Solomon - I look forward to reading more of your work in the near future! :)
4 von 5 Kunden fanden die folgende Rezension hilfreich
A must have for anyone in advertising!
5. April 2008
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Of all the book on advertising I've read, this is by far my top pick. It's an easy read and extremely insightful. I started my career as an advertising recruiter and this book helped inspire me to make my move into an agency. The chapters are very well laid out, interspersed with humorous anecdotes and personal examples.
I would recommend this book to anyone remotely connected to the advertising industry and even those who are not, as its advice transcends the advertising world. For the aspiring advertising professional it will provide a comprehensive introduction to the business side of advertising and I believe even the most seasoned advertising executive would find this a delight to read.
I know I will continue to reference this book throughout the rest of my career. Don't forget to check out the reading list which includes both classics of advertising literature as well as the latest influential books!
I would recommend this book to anyone remotely connected to the advertising industry and even those who are not, as its advice transcends the advertising world. For the aspiring advertising professional it will provide a comprehensive introduction to the business side of advertising and I believe even the most seasoned advertising executive would find this a delight to read.
I know I will continue to reference this book throughout the rest of my career. Don't forget to check out the reading list which includes both classics of advertising literature as well as the latest influential books!
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