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Clicks and Mortar: Passion-driven Growth in an Internet-driven World (Wiley Audio) (Englisch) Hörkassette – Gekürzte Ausgabe, Audiobook


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Produktinformation

  • Hörkassette
  • Verlag: Penton Overseas Inc; Auflage: Abridged (September 2000)
  • Sprache: Englisch
  • ISBN-10: 1560159057
  • ISBN-13: 978-1560159056
  • Größe und/oder Gewicht: 1,9 x 12,1 x 17,8 cm
  • Durchschnittliche Kundenbewertung: 4.9 von 5 Sternen  Alle Rezensionen anzeigen (13 Kundenrezensionen)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Amazon.de

David S. Pottruck, president and co-CEO of Charles Schwab, and Terry Pearce, founder of Leadership Communication, are among those who believe the Net will forever change the way business is conducted--if it hasn't done so already. In Clicks and Mortar, they draw on personal experience to suggest corporate officials prepare for this new reality by refocusing their practices, principles, and passions on the real needs of a 21st-century company. The book's first section, "Culture at the Core," identifies corporate culture as today's primary driver of growth and explores ways to create, improve, and sustain it ("through language, image, and ritual") for the wired era. The book's second section, "Leadership Practices," examines the way our technology-dominated environment impacts organizational behavior and the qualities leaders must possess (personal integrity and open communication) to inspire the "breakthrough thinking" needed to thrive. The third section, "Management Practices," investigates basic tools like measurement, marketing, and customer relations and describes how they can be updated for this brave new cyberworld. An additional chapter brings together eight business and academic players, including Microsoft's Steve Ballmer and Novell's Eric Schmidt, to speculate on the future of commerce. If you're not afraid to use "organizational transformation" and "personal change" in the same sentence, you'll find value here. --Howard Rothman -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Pressestimmen

"Clicks and Mortar is the bible for future heroes of e-commerce. It's brilliant and down-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion your business, written by those who have done it." --Scott Cook, founder and executive committee chairman, Intuit, Inc. "Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world." --Gary Hamel, chairman, STRATEGOS "The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment - a major contribution." --Ann Winblad, co-founding partner, Hummer Winblad Venture Partners "Clicks and Mortar gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise." --John Quelch, dean, London Business School "As many of us try to figure out how to properly use technology in our business processes, these authors' backgrounds-lifetimes spent dealing with just such issues-comes in very handy. And the book provides excellent case studies of the evolution of successful 'click and mortar' businesses." --Andy Grove, chairman of the board, Intel "The authors provide practical and inspired advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination." --Laura Tyson, dean, Haas School of Business, UC Berkeley -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

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Die hilfreichsten Kundenrezensionen

Format: Audio CD
You get five excellent books for the price of one with Clicks and Mortar. Let me explain.

This is the first book that I have read about innovating with e-commerce that truly straddles the divide between existing business principles and the new economy. Unlike many of the books on e-commerce which are written by consultants, pundits, Web site designers, and technologists, this book is written by business people who have successfully made the transition into using the Internet to enable all their stakeholders. That perspective alone makes this book a valuable contribution to the literature, because it allows everyone to understand the overall business perspective of how to think about this new technology.

Beyond that benefit, the book also serves as a fine best practice example of developing e-commerce businesses based on the successful experiences of Charles Schwab. The details of this example are much more complete than I have read elsewhere, and Charles Schwab is one of a handful of firms that have successfully changed their business models. In fact, the company has appeared on my CEO 100 list more times than any company other than Clear Channel Communications and Tellabs.

Third, this book is valuable for focusing on people (customers, employees, suppliers, partners, and regulators) as the basis for thinking about technology and new business opportunities. The book does so in a sound and thoughtful way that will be helpful to companies that are not challenged by new technologies, as well as those that are. If you are a humanist, or someone who believes that business starts with creating a customer, you will find that this book expands your perspective on great ways to do that.
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Format: Gebundene Ausgabe
The focus of my research and authorship is corporate branding and net-age leadership. Both, when realised for maximum human potential, revolve round making unique promises simply and earning the trust of all of the community that interacts with your company. The content index of this book provides a more promising map for 21st C corporate value leadership than any outline I can recall. As a cherry on the top, the book's finale makes you wonder wow - why can't all worthwhile business books launch the erader into the future in this way:
"We used to have debates in undergraduate religion classes about whether prophets predict the future or create it. I came down on the side of creation because I'd seen the impact of declaration on the action of others. "All men are created equal" was not fact until Jeferson and others said it was so. When it was established by declaration, everyone who wanted it to be true took actio to make it real and those who didn't want it to be true took counteraction. So to me it seemed reasonable that declaration was an act of creation, not an act of clairvoyance.
In that spirit we asked 8 people to join us in a dialogue (a virual conversation) about the future, on what we hoped would put some rhetorical stakes in the ground, helping to create the future of commerce.
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Wow! The dynamic duo of Pottruck and Pearce have presented a truly inspiring book in *Clicks and Mortar*.
Accelerated changes brought forth by the Internet economy have created a lot of excitement, hype, and of course, confusion. When things are changing so fast, what should you do to keep creating or maintaining competitive advantage?
Instead of fighting price wars and throwing all kinds of marketing tricks, practical wisdom of both authors look into something much more fundamental: energizing passionate leadership to communicate fundamental values and vision, in order to build and foster a corporate culture so strong - like DNA ingrained in every cell - whereby every person may be empowered to act upon such values, and constantly innovate to provide the best customer experience. That is their secret to creating employee and customer loyalty. Wouldn't you feel proud to work in a company like that? Or, if you were a customer, wouldn't you want to be dealing with a company like that?
Just read the book and learn from them, as they had masterfully filled and articulated every chapter with wisdom, practical advice, and colorful anecdotes. In addition, they also mention several other great titles worth reading, including *The Innovator's Dilemma* - one of my favorites on the topic of innovation.
If you are a management consultant, business executive, or even a technologist, this book will really make you think about the kind of companies that will weather the Internet shakeout...
It's time to be passionate about what you believe, and make a difference!
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