Clever as Serpents is a wonderful book that elucidates the cause of human conflict. The ethical implications reach far beyond the business world. Using the insight of mimetic theory, the authors focus on the term "borrowed desire" to explain why we fall into conflict. Because we are social creatures, we influence one another in profound ways, including the objects we desire. We "borrow" the desires of others. This leads us into conflict for objects, but soon the conflict over the object turns into an intense rivalry to displace the other person. If both people are prominent, they will redirect their frustrations on someone else - a scapegoat. The authors use wonderful real life illustrations to explain this process.
What is really great about this book is that the authors provide practical suggestions to ethical problems resulting from "borrowed desire." The discussion about the meaning of success was especially helpful to me.
Clever as Serpents is inexpensive and at about 120 pages, it's a quick read. Helpful discussion questions are provided, so it would be a good book to read in a group. Highly recommended.
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