Being a Masters student of History in Denver, Rose's work is recommended reading. Unless the processes and politics of technology and industrialization turn you on, the first two and final two chapters will be slow going. But in the middle three chapters Rose hits his stride describing how the utility companies placed appliances and power tools into turn-of-the-century "home ec" and "shop" classes to get an entire generation hooked for later consumption. He also details how the marketers focused pressure on husbands to buy these "labor-saving" devices for their overworked wives. Even if you are not into the techno-politico history, those middle three chapters are worth the price.