"CINEMA INDIA is split into two distinct halves: the first identifies and explores the visual components that constitute the very structure of Hindi film, while the second investigates the visual culture that extends beyond the films themselves---the advertising." (p.10)
Though the West is just now beginning to take notice of Hindi language films produced in "Bollywood" (the Bombay studios that produce huge numbers of films every year), these films have been popular in half the world for many decades. I once met an Afghan woman who spoke pretty good Hindi/Urdu. It was before all the wars started, back in the 1970s. When I asked her how she happened to know Hindi, she said, "I've watched over 400 Hindi films !" My ESL students here on the North Shore of Boston, who hail from the former Soviet Union, all know a handful of Indian tunes from popular movies like Awaara and Shri 420 they saw long ago. Like it or not, popular Indian cinema has clout. If you are interested in the visual culture of Hindi films---the aesthetics, the settings, the music, the dances, the heroes and heroines, the advertising posters---you absolutely must read this book. It is written in easy-to-follow prose (i.e. tiresome post-modernist jargon at a minimum) and profusely illustrated with photographs and posters from Hindi film history. There are a number of books on Bollywood and its products, to be sure, but this must rank as one of the best. Anyone teaching a course on world cinema cannot afford to be unfamiliar with CINEMA INDIA. If Hindi films puzzle you with their over-the-top quality, read this book to know why they are that way.