Kurzbeschreibung
Multinational manufacturers run the risk of losing global competitiveness if they do not consider going to China. However, the gold rush mood is over for many first movers – China is probably the most competitive market in the world with a considerable over-investment. How can German companies in China find the right strategic position to exploit country-specific aces and at the same time surmount trade and investment barriers? What are critical success factors when turning strategy into action in Chinese day-to-day business? Answering these questions is the ambitious goal of this management book. More than 50 senior executives of German, Swiss, and Austrian subsidiaries contributed their insights; this book is a culmination of their many years in China as illustrated by numerous real life case studies.
Der Verlag über das Buch
China Champions is the result of a successful cooperation between the Asia Center at WHU – Otto Beisheim School of Management, the German Chamber of Commerce in China and the China Europe International Business School (CEIBS), one of the highest ranked business schools in Asia.
Über den Autor
Prof. Dr. Lutz Kaufmann holds the Herbert Quandt Endowed Chair of International Management and leads the Asia Center at WHU - Otto Beisheim School of Management. During his guest professorship at the CEIBS in Shanghai, he conducted a number of pilot interviews and thus enhanced the research model used in this book. He is also co-founder of Navardo, Frankfurt and San Francisco, and board member of the automotive supplier Veritas AG, Gelnhausen.
Dirk Panhans is research associate at the Endowed Chair of International Management at WHU and management consultant at the Frankfurt office of an international top management consultancy. He developed the research model of International Expansion Strategies and thus contributed mainly to the conceptual basis of this book. He went to college at the Leipzig Graduate School of Management(HHL), the INSEAD in Fontainebleau, the École Supérieure de Commerce de Paris (ESCP), and the University of Bayreuth.
Boney Poovan is consultant at the Munich office of an international top management consultancy. During his work at the WHU Asia Center, he conducted numerous interviews with heads of German affiliates in China and India and thus contributed mainly to the empirical basis for this book. Before that, he was a student at WHU, the Université Catholique de Louvain (UCL), the Stockholm School of Economics (SSE) and the Beijing Language and Culture University (BLCU).
Benedikt Sobotka is consultant at the Munich office of an international top management consultancy. During his work at the WHU Asia Center, he conducted numerous interviews with heads of German affiliates in China and thus contributed mainly to the empirical basis for this book. Prior to that, he was a student at the WHU, the Rotterdam School of Management (RSM), the Finance Academy Moscow and the University of Cologne.
