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Change by Design
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Produktbeschreibungen
Pressestimmen
“Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…” (New York Times )
“It’s like getting golf tips from Tiger Wood’s coach. Tim Brown’s firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions.” (Chip Heath, co-author of Made to Stick )
“In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change.” (BusinessWeek )
“This should be mandatory reading for marketers and engineers who can’t understand why a product as cool as the Segway wasn’t a breakout hit.” (Inc. )
“Tim Brown has written the definitive book on design thinking. Brown’s wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways.” (Robert I. Sutton, author of The No Asshole Rule )
“With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity.” (Core77 )
“Tim Brown’s vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation.” (Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater )
“Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring.” (Ivy Ross, executive vice president of marketing, The Gap )
“Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes.” (SEED )
“Brown makes a potent case for employing this creative collaboration in a variety of settings.” (Miami Herald )
“With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today.” (Peter F. Eder, World Future Review )
“In his highly readable and compelling new book, Change by Design, Tim argues that “design thinking” needs to permeate every organization—and shape all of its interactions with its constituents.” (Gary Hamel, writer of Management 2.0 )
“It’s like getting golf tips from Tiger Wood’s coach. Tim Brown’s firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions.” (Chip Heath, co-author of Made to Stick )
“In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change.” (BusinessWeek )
“This should be mandatory reading for marketers and engineers who can’t understand why a product as cool as the Segway wasn’t a breakout hit.” (Inc. )
“Tim Brown has written the definitive book on design thinking. Brown’s wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways.” (Robert I. Sutton, author of The No Asshole Rule )
“With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity.” (Core77 )
“Tim Brown’s vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation.” (Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater )
“Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring.” (Ivy Ross, executive vice president of marketing, The Gap )
“Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes.” (SEED )
“Brown makes a potent case for employing this creative collaboration in a variety of settings.” (Miami Herald )
“With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today.” (Peter F. Eder, World Future Review )
“In his highly readable and compelling new book, Change by Design, Tim argues that “design thinking” needs to permeate every organization—and shape all of its interactions with its constituents.” (Gary Hamel, writer of Management 2.0 )
Kurzbeschreibung
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.
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In diesem Buch
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Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Format:Gebundene Ausgabe
'"Change by Design"' is the attempt of IDEO''s CEO Tim Brown to inspire people employing designers' analytical tools to master diverse challenges in life (i.e. to model, streamline, and experiment). This methodology, Brown terms 'design thinking', in other words, should be applied as solution concept not only to industrial design, but business in general as well as to political and societal issues. Brown maintains the approach of design thinking is superior to other problem solving strategies since it explicitly incorporates the human dimension '-- more precisely: starts from the human being ' and takes advantage of creativity in a channeled fashion. The latter ensures that the solution finding or designing process itself does not become endless and leads to concrete results. To illustrate his points, Brown draws from his own personal experience, from the successful business operations of IDEO, as well as from the example of unique design thinkers like Leonardo Da Vinci (to name one).
Despite explaining the notion of design thinking, Brown indirectly highlights another point: He criticizes the recent tendency of business people to think in fixed models without taking reality into account. Moreover, Brown advocates that a successful company could only stay so, if it leaves the classical notion of workforce as well as the separation between company and customer behind. In short, for the author it is mandatory to achieve an integrated vision of business, society, and politics, which empowers human beings and develop their unique abilities and capabilities.
As already indicated, Brown''s '"Change by Design'" has a inspirational and engaging tone to it and demonstrates that there is more 'out there' than conventional business methodology to solve problems. However, the backside of Brown's reasoning is that the prerequisites for employing design thinking are quite high and run counterintuitive to conventional wisdom: It requires management to let lose of its control function and become the facilitator. In other words, it requires business leaders to turn the hierarchy pyramid upside down in order to allow for the next step into a successful future.
To evaluate inspirational works like '"Change by Design"' is always a bit difficult since they are only grounded in part in reality and their value is very difficult to grasp in advance. On the other hand, these utopias are very important for our personal as well as societal development. They provide us with new ideas of how things could be done differently and ' hopefully ' better. Henceforth, I would definitely recommend Brown's work for reading as what it is: an inspirational work and food for thought. Nonetheless, I would have found it much more satisfying if Brown would have elaborated a bit more on his methodology and provided more concrete examples instead of the general success stories of IDEO. Thus, I award Tim Brown's 'Change by Design' with four, albeit well deserved four stars.
Despite explaining the notion of design thinking, Brown indirectly highlights another point: He criticizes the recent tendency of business people to think in fixed models without taking reality into account. Moreover, Brown advocates that a successful company could only stay so, if it leaves the classical notion of workforce as well as the separation between company and customer behind. In short, for the author it is mandatory to achieve an integrated vision of business, society, and politics, which empowers human beings and develop their unique abilities and capabilities.
As already indicated, Brown''s '"Change by Design'" has a inspirational and engaging tone to it and demonstrates that there is more 'out there' than conventional business methodology to solve problems. However, the backside of Brown's reasoning is that the prerequisites for employing design thinking are quite high and run counterintuitive to conventional wisdom: It requires management to let lose of its control function and become the facilitator. In other words, it requires business leaders to turn the hierarchy pyramid upside down in order to allow for the next step into a successful future.
To evaluate inspirational works like '"Change by Design"' is always a bit difficult since they are only grounded in part in reality and their value is very difficult to grasp in advance. On the other hand, these utopias are very important for our personal as well as societal development. They provide us with new ideas of how things could be done differently and ' hopefully ' better. Henceforth, I would definitely recommend Brown's work for reading as what it is: an inspirational work and food for thought. Nonetheless, I would have found it much more satisfying if Brown would have elaborated a bit more on his methodology and provided more concrete examples instead of the general success stories of IDEO. Thus, I award Tim Brown's 'Change by Design' with four, albeit well deserved four stars.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
schön flüssig zu lesen. Es ist Werbung für seine Firma, aber das war ja eh klar. Wird trotzdem nicht langweilig, empfehlenswert wenn man einen Inspirationskick sucht.
3 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Das Buch ist gut und flüssig zu lesen wenn man auf der Suche nach Inspiration ist. Wenn man sich hingegegen mit der Methodik des Design Thinking vertraut machen möchte, ist das Buch zu allgemein gehalten.
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alles gut!
sehr schneller versandt: kam schon am nächsten tag, obwohls der ganz normale versandt ohne extrakosten war.
sehr gut verpackt
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Vor 11 Monaten von caplightyear veröffentlicht
Top Buch
Super Buch von dem CEO von Ideo. Wer etwas über Design Thinking lernen will sollte dieses Buch lesen.
Veröffentlicht am 25. Dezember 2009 von ps
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