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Can't Buy My Love: How Advertising Changes the Way We Think and Feel (Englisch) Taschenbuch – 2. November 2000


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Produktinformation

  • Taschenbuch: 368 Seiten
  • Verlag: Free Press (2. November 2000)
  • Sprache: Englisch
  • ISBN-10: 0684866005
  • ISBN-13: 978-0684866000
  • Größe und/oder Gewicht: 15,5 x 2,3 x 23,5 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 147.070 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Produktbeschreibungen

Pressestimmen

Susan Faludi author of Backlash Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt.

Self magazine Backlash meets The Beauty Myth....a scathing attack on the powers that tell us what, how much, when and why to buy.

Synopsis

Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.

In diesem Buch (Mehr dazu)
Einleitungssatz
IF YOU'RE LIKE MOST PEOPLE, YOU THINK THAT ADVERTISING HAS NO INFLUENCE on you. Lesen Sie die erste Seite
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Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Die hilfreichsten Kundenrezensionen

Von William Peynsaert am 2. Januar 2014
Format: Taschenbuch Verifizierter Kauf
We see so many commercials and advertisements and we simply don't think about them. The author heaps tons of terrible adds on top of the other and the result is an eye-opener: advertising wrecks the image we have of women, breeds misogynist tendencies without the viewer even realizing it. I wonder if the author is aware that the same is being done to men now, with all those adds reducing men to six-pack money making dandies.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 37 Rezensionen
113 von 118 Kunden fanden die folgende Rezension hilfreich
Save your soul: read this book! 9. Juni 2002
Von Giancarlo Nicoli - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I encourage you to buy and read this book. It's a source of reason, enlightenment, passion, love. It's meaningful, revealing. I read it in a few days, subtracting time to my other activities. Each time it has been difficult to stop reading and close the book. If you are going to read only one book this year, choose this one.
This book is focused on a few, fundamental, issues (excerpts are between "quotation marks").
1 - It explains that advertising works. Most people think they are not influenced by advertising. But advertising works best precisely because people don't think it works on them.
"If you are like most people, you think that advertising has no influence on you. This is what advertisers want you to believe. But, if that were true, why would companies spend over $200 billion a year on advertising? Why would they be willing to spend over $250,000 to produce an average television commercial and another $250,000 to air it? If they want to broadcast their commercial during the Super Bowl, they will gladly spend over a million dollars to produce it and over one and a half million to air it. After all, they might have the kind of success that Victoria's Secret did during the 1999 Super Bowl. When they paraded bra-and-panty-clad models across TV screens for a mere thirty seconds, one million people turned away from the game to log on to the Website promoted in the ad. No influence?"
2 - It makes you understand that the message mass media and advertising repeat us moment by moment ("The average American is exposed to at least three thousand ads every day") is that happiness comes from products. Alas, products are only things: no matter how much we love them, they won't love us back. By the way, didn't you ask why - in the car commercials - there are all those cars entering tunnels?
We are sold models impossible to follow - and just wrong. But effortlessly advertised: you are made up to think they're true. Thus, a sense of strain comes. I think that many problems our society faces (high divorce rate, violence, alcoholism, drugs) come from this split. I'm a pharmacist: it's amazing how many tranquilizers I sell every day.
3 - It lets you to realize that advertising often turns people into objects.
"It is becoming clearer that this objectification has consequences, one of which is the effect that it has on sexuality and desire. Sex in advertising and the media is often criticized from a puritanical perspective - there's too much of it, it's too blatant, it will encourage kids to be promiscuous, and so forth. But sex in advertising has far more to do with trivializing sex than promoting it, with narcissism than with promiscuity, with consuming than with connecting. The problem is not that it is sinful, but that it is synthetic and cynical. (...) We never see eroticized images of older people, imperfect people, people with disabilities. The gods have sex, the rest of us watch - and judge our own imperfect sex lives against the fantasy of constant desire and sexual fulfilment portrayed in the media. (...) We can never measure up. Inevitably, this affects our self-images and radically distorts reality. "You have the right to remain sexy", says an ad featuring a beautiful young woman, her legs spread wide, but the subtext is "only if you look like this". And she is an object - available, exposed, essentially passive. She has the right to remain sexy, but not the right to be actively sexual."
4 - Did you know that we are a product? Mass media sell us to advertisers.
"Make no mistake: The primary purpose of the mass media is to sell audiences to advertisers. We are the product. Although people are much more sophisticated about advertising now than even a few years ago, most are still shocked to learn this."
"Through focus groups and depth interviews, psychological researchers can zero in on very specific target audiences - and their leaders. "Buy this 24-year-old and get all his friends absolutely free", proclaims an ad for MTV directed to advertisers. MTV presents itself publicly as a place for rebels and nonconformists. Behind the scenes, however, it tells potential advertisers that its viewers are lemmings who will buy whatever they are told to buy."
5 - I think this book is also valuable because it re-states the ethical principle that there are no shortcuts to riches, no shortcuts to happiness. There are no free lunches.
"Today the promise is that we can change our lives instantly, effortlessly - by winning the lottery, selecting the right mutual fund, having a fashion makeover, losing weight, having tighter abs, buying the right car or soft drink. It is this belief that such transformation is possible that drives us to keep dieting, to buy more stuff, to read fashion magazines that give us the same information over and over again."
32 von 34 Kunden fanden die folgende Rezension hilfreich
BE CAREFUL - This is DEADLY PERSUASIONS with a new title!! 3. Dezember 2002
Von "thebookperson" - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I loved this book when it was originally published at Deadly Persuasion. Be careful when ordering...in TINY letters on the cover it says "Originally published as Deadly Persuasion."
10 von 10 Kunden fanden die folgende Rezension hilfreich
A teen's thoughts on this book 27. Mai 2004
Von Liz - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book was a real eyeopener to the way the I am presented images and expectations as a teen in society. I bought this book when I was 16 and just finished re-reading it after my first year of university. I will admit that I did not understand some of the concepts at age 16, but Kilbourne certainly started to open my eyes to the way that advertizing and the cutural enviroment views people in general, and now, at the age of 19 when I go back over the topics, I see that her reflections are very acurate of the enviroment in which I judge myself. I WOULD RECOMMEND THIS BOOK TO ANYONE, and especially to teens, so that they can realize how our self-image is affected and manipulated so that we will be more suceptable to addictions. This is one of the best reads I have had in a very long time.
20 von 23 Kunden fanden die folgende Rezension hilfreich
Must read 19. Januar 2004
Von J. T. Florence - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book should be required reading for every female high school freshman. Every woman who has dieted, picked herself apart for her appearance or stared longingly at a magazine layout needs to read this book. It is such a fantastic book. You know you are living under myths and lies to a certain extent but just how many is amazing. I love all the excerpts about how magazines try to pull in major advertising dollars. I have recommened to all of my friends who have young female children. I wonder how much smarter I could have been if this had entered my life as a younger woman.
14 von 17 Kunden fanden die folgende Rezension hilfreich
An Absolute Must Read!! 25. Oktober 2005
Von Jeanette - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Can't Buy My Love is an extraordinary book, insightful, critical, and without a doubt, an eye-opener. This book should be required reading by all Americans! Personally, it has played a pivotal role in my life. I would say I'm your average American citizen. I grew up in New York, immersed in the typical American culture. I watched plenty of television and movies and thus was exposed to an endless array of advertisements. As most people, I didn't think that my thoughts and actions were influenced by these advertisements. But after reading this book, I clearly saw how the messages and images of the media had a huge impact in my life. Until I read this book, I was sort of unconscious of this influence. I just went shopping as though it was a ritual and followed the mainstream culture. I went out drinking and pretended to have a good time while engaged in superficial conversations in loud smoky bars. Essentially, this book brought me to many realizations and my mentality started to shift for the better. I started to see things for what they are. Jean Kilbourne does an excellent job of analyzing numerous ads and clearly demonstrates the manipulation and false promises imbedded within these cleverly designed ads. Corporations spend millions of dollars on advertising and psychological research. As the targets of these ads, we as citizens need to be critical thinkers and media literate. In this day and age, we need to have an understanding of how the media industry works and in particular, the advertising industry, which constantly bombards us with messages on how we should live our lives and what is considered "normal." I highly, highly recommend this book. It's clear, concise, understandable, and will definitely have a positive impact in your life. I especially recommend this book to teenagers, who unfortunately have become the victims of massive amounts of advertisements. Profit-driven corporations have taken advantage of young impressionable minds and for that reason, I urge you to pick up a copy of this book for yourself and someone you care about! This one book was able to jump start a transformation in my life. I promise you won't regret reading it!
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