It is certainly what it says! I started tabbing all the exercises that I especially wanted to try right away. Well, let's just say the book looks like it's growing some very colorful hair with all tabs sticking out of it! A lot of them that struck me initially seemed to be photography challenges, but I guess that makes sense since that is one of the things I'm really hoping to improve on this year.
It addition to the exercises, they also have numerous short interviews with some leading designers across a spectrum of website, logo, promotions, illustration, animation, etc. In these, I found numerous ideas and concepts to ponder, some of which I will be sharing with you here in the coming weeks.
Although this book is certainly not specifically geared towards scrapbookers, I think any serious 'creative' would find great value in this book.