- Gebundene Ausgabe: 256 Seiten
- Verlag: Portfolio Hardcover (7. Juli 2005)
- Sprache: Englisch
- ISBN-10: 1591840929
- ISBN-13: 978-1591840923
- Größe und/oder Gewicht: 24 x 16,2 x 2,5 cm
- Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen Alle Rezensionen anzeigen (3 Kundenrezensionen)
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Amazon Bestseller-Rang:
Nr. 156.804 in Englische Bücher (Siehe Top 100 in Englische Bücher)
- Nr. 35 in Englische Bücher > Business, Karriere & Geld > Marketing & Verkauf > Marketing > Direkt
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Buzzmarketing: Get People to Talk About Your Stuff
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Produktbeschreibungen
Pressestimmen
There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people. (Ben Cohen, cofounder, Ben and Jerry’s) A business book that’s entertaining and useful for big brands and start- ups alike. (Steve Forbes, Editor in Chief, Forbes)
Kurzbeschreibung
As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time.
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol’s stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.
Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
In diesem Buch
(Mehr dazu)
Nach einer anderen Ausgabe dieses Buches suchen.
Nach einer anderen Ausgabe dieses Buches suchen.
Einleitungssatz
When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising. Lesen Sie die erste Seite Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising. Lesen Sie die erste Seite Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Gebundene Ausgabe
This one is a burner! Finally someone to speak with his guts on glory, the brutal truth about how big time agencys blow your money to ashes for no good.
OPEN your eyes and read this book as many times as it takes to grasp the truth.. anyone trying to understand marketing.. dont buy the bibles with 1200 + pages or marketing deities.. THIS one is the one that delivers ! ! !
OUTSTANDING ! ! !
OPEN your eyes and read this book as many times as it takes to grasp the truth.. anyone trying to understand marketing.. dont buy the bibles with 1200 + pages or marketing deities.. THIS one is the one that delivers ! ! !
OUTSTANDING ! ! !
Format:Gebundene Ausgabe
Everyone knows that good word-of-mouth advertising can make a product, and bad word-of-mouth comments can kill a product. Many books exhort you to create such good "buzz" and give you lots of examples.
Mark Hughes does that same thing, but he backs up his advice with a six-step process broken into detailed subcategories of how to implement that make creating "buzz" as simple to understand as baking a chocolate cake with a packaged mix.
The book is spare. Mr. Hughes doesn't waste a word. The examples are just enough to get the point across . . . and not belabor it.
Get this book now before you competitors do!
I was very impressed to see the many small company examples in here that someone can use to market on a tiny budget. The big company examples are revealing too, even if small companies may not be able to directly emulate them.
If you enjoyed Purple Cow, you will like this book more . . . and find it easier to apply.
I used this book to plan the marketing for my next book . . . and have been very pleased with the results.
Mark Hughes does that same thing, but he backs up his advice with a six-step process broken into detailed subcategories of how to implement that make creating "buzz" as simple to understand as baking a chocolate cake with a packaged mix.
The book is spare. Mr. Hughes doesn't waste a word. The examples are just enough to get the point across . . . and not belabor it.
Get this book now before you competitors do!
I was very impressed to see the many small company examples in here that someone can use to market on a tiny budget. The big company examples are revealing too, even if small companies may not be able to directly emulate them.
If you enjoyed Purple Cow, you will like this book more . . . and find it easier to apply.
I used this book to plan the marketing for my next book . . . and have been very pleased with the results.
Format:Gebundene Ausgabe
Buzz happens when your customers start to talk to other people about the benefits of your product or service. A powerful story gets this process started. So, it's no wonder that author Mark Hughes has the ability to tell an entertaining story. He sets the stage for his interesting tales with his personal account of how he convinced a small town in Oregon to rename itself after his Internet start-up company. The book is full of great anecdotes about brands that reaped huge rewards by pursuing a buzzmarketing strategy, and it flows naturally from story to story. Hughes intertwines his key points throughout. The book is certainly not heavy reading, but it may rejuvenate creative marketing minds. We strongly suggest it to marketers withering under the strain of expensive budgets while achieving poor sales results. Who knows, maybe a little buzz could help.
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