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› Besuchen Sie die Seite von Martin Lindstrom auf Amazon
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Produktbeschreibungen
Pressestimmen
"A page-turner"
-Newsweek
" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning."
-Fast Company
“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience”
-The Washington Post
“Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind”
-The Sunday Times (UK)
“Shatters conventional wisdom”
- CNBC
"...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner"
-BBC Focus Magazine
“Lindstrom's research should be of interest to any company launching a new product or brand”
-USA Today
"Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products."
-Time
“When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.”
-The Eagle Tribune
“An entertaining and informative tome”
-The Seattle Examiner
“Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual
“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”
-Guy Kawasaki, Author of The Art of the Start
"Martin Lindstrom is one of branding's most original thinkers"
-Robert A. Eckert, CEO & Chairman, Mattel, Inc.
“Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.”
-Ori Brafman, author of the bestselling book, Sway
"Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.”
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"
-Andrew Robertson, CEO & President, BBDO Worldwide
Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience
From the Hardcover edition.
-Newsweek
" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning."
-Fast Company
“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience”
-The Washington Post
“Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind”
-The Sunday Times (UK)
“Shatters conventional wisdom”
- CNBC
"...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner"
-BBC Focus Magazine
“Lindstrom's research should be of interest to any company launching a new product or brand”
-USA Today
"Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products."
-Time
“When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.”
-The Eagle Tribune
“An entertaining and informative tome”
-The Seattle Examiner
“Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual
“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”
-Guy Kawasaki, Author of The Art of the Start
"Martin Lindstrom is one of branding's most original thinkers"
-Robert A. Eckert, CEO & Chairman, Mattel, Inc.
“Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.”
-Ori Brafman, author of the bestselling book, Sway
"Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.”
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"
-Andrew Robertson, CEO & President, BBDO Worldwide
Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience
From the Hardcover edition.
Kurzbeschreibung
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
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Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
9 von 10 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Was für eine geniale Form der Selbstvermarktung. Als erfahrener Marketeer lernt man nicht viel neues, das aber wird mit sehr viel Getrommel verbreitet. Das dänische Wunderkind des Marketings ist für mich vor allem ein begnadeter Selbstvermarkter, der sich sehr viel Wissen aus der Literatur entleiht und dann weiterspinnt. Wenn man bedenkt, wie wenig Neues aus seinen Hirnforschungsexperimenten herausgekommen ist, dann müssten seine Sponsoren eigentlich recht nachdenklich geworden sein. Auf der guten Seite: Das Buch ist locker geschrieben - ich habe die englische Version gelesen, stelle mir vor, dass es auf Deutsch schwieriger auszuhalten wäre, da in unserem Sprachraum diese Selbstdarstellung eher Widerstände auslöst. Wenn Sie noch wenig aktuelles Marketingwissen haben, ist das Buch durchaus empfehlenswert. Für die erfahrenen Marketeere zeigt sich meines Erachtens mal wieder, dass das Neuromarketing nichts wirklich Neues zeigt, sondern vor allem das empirische Marketingwissen bestätigt - nur dass man nun weiss, in welchem Hirnareal das alles stattfindet. Am besten gefällt mir am Neuromarketing die endgültige Abkehr vom rational entscheidenden Individuum - aber auch das wussten wir vorher, wollten es nur oft nicht eingestehen.
3 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
I was expecting a lot of new information. The book was heavily promoted (especially by the author himself). I did not get a lot of new information. But what I got: A lot of the author's self-adulation. That is something I really can't abide.
There are many better books on the market, unfortunately most of them are written in German language.
There are many better books on the market, unfortunately most of them are written in German language.
Ein enttäuschendes Buch, welches nichts Neues enthält und auch nicht gut aufbereitet ist
9. März 2011
Format:Taschenbuch
Nach dem Welterfolg "Brand Sense", in welchem Lindstrom eingängig und durchaus innovativ Erkenntnisse hinsichtlich des aktuellen Marketing-Themas "Multisensory Branding" aufbereitet fällt dieses Buch weit zurück in Qualität, Innovationsgrad und Aufmachung. Der Autor erzählt wenig Neues im Vergleich zu seinem o.g. anderen Werk und die ganze Aufmachung ist wenig ansprechend. Außerdem ist die wissenschaftliche Aufbereitung wenig zwingend und überzeugend. Insgesamt deshlab leider ein in hächstem Maße enttäuschendes Buch!
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