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But You Don't Look Gay...: 6 Steps in Creating a Successful LGBT Marketing Strategy (Englisch) Taschenbuch – 1. Juli 2013


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Produktinformation


Mehr über den Autor

Jenn T. Grace was a born entrepreneur. From the days of loaning her own library of books to forming a landscaping company at age 17, she's always had a knack for business.

Jenn has been working in the lesbian, gay, bisexual, and transgender (LGBT) business and marketing space since 2007. She has helped numerous LGBT and allied business owners grow their companies through targeted marketing efforts.

A self-proclaimed "professional lesbian," Jenn is on a mission to teach you everything you need to know about doing business with and marketing yourself to the LGBT community. Through her website and podcast, Jenn has created an online educational outlet and judgment-free space where people can ask questions. Business owners often seek her counsel in the early stages of understanding business etiquette around the LGBT community.

A blogger, podcaster, consultant, speaker, trainer, and author, Jenn aims to be your one-stop LGBT-business-and-marketing shop. With new content on her website each week, you are bound to find something useful. When you are done reading this book, head over to the Jenn T. Grace website for additional insights on doing business with the LGBT community.

Flash Dance 2.0

One of my earliest jobs was working in a hot water heater expansion tank factory. I started that job working in the packing department because that's where the 4 women out of 100+ men worked in the company. Within a matter of weeks I managed to change the way the process was done in packing, making it more efficient. Then I moved my way into 5 new positions over the course of 6 months, all of which were physically demanding. My body may never forgive me. In all of these positions I changed the way the process worked. To me it was about working smarter not harder. The position I had before I left was in welding. I like to think of myself as the shorter and fairer version of Jennifer Beals from Flash Dance sans the leg warmers! These were a series of jobs I will never forget because I know what manual labor feels like and I still found a way to build and create. Not a day goes by that I am not grateful for that experience because I truly appreciate all that I have built in my career and business.

The Planogram Queen

The next stage of monumental building and creation was my 7 years working in retail. In those 7 years I opened 8 retail stores in 4 different states. There are many pitfalls to working in retail, as anyone who has done it will tell you. But I thoroughly enjoyed opening new stores. I was known as the "Planogram Queen." I would take an entire store display apart and redesign it within a matter of hours - making a hell of a mess to boot. It was a bit like the Tasmanian Devil came ripping through, but oh did I love it! I got to make the ordinary extraordinary and flex my OCD muscles while I was at it.

Creating Something from Nothing

In 2004 I was itching to get out of retail. I started my first company JTracz Designs and began doing freelance work designing logos, brochures, websites - you name it. But what I was really looking for was an office position. One position I applied for was for customer service but by the time I walked out of the CEO's office he had hired me for a Marketing Analyst position that didn't previously exist - he just knew he wanted to hire me in a marketing capacity. It was then that I truly feel in love with marketing. I was totally in my element because there was no marketing department and it was my job to create one. After 5 years I walked away feeling like I had done just that. This was also the company where I first began my foray into LGBT/gay marketing.

The Birth of the Professional Lesbian

In 2007 I became involved with the local LGBT chamber of commerce in Connecticut. Before the chambers official launch I was asked to create the branding and marketing for the newly forming organization. In a matter of months I became so passionate about the LGBT business movement that it propelled me to get involved in every way I could! I went from the Marketing Committee Chair to a member of the board in about 6 months, being the youngest at just 26.

In 2009 as a board member of the LGBT chamber we realized that we needed to take the organization to the next level and in order to do that we needed to hire an Executive Director. With no job security or certainty that I could make this work I jumped at the chance to do it. It was a big leap of faith. The chamber had hardly any money in the bank and I had about 10 weeks to raise enough money to pay my salary. I kicked the butt of every goal I set, which included being named Chamber of the Year in 2011. I built the organization from a group of volunteers, to nearly 200 members and doubled the budget 2 years in a row. I retired from my post as Executive Director in March 2013. It was a wild ride and the LGBT chamber movement is something I am still very connected to and passionate about.

All of these experiences are what make me, me. This summary just scratches the surface of my endeavors. There are many years of overlap doing different things and I didn't even touch upon the business I started and closed within a couple of years. You can read more on the lessons I learned from that experience by clicking here.

A pivotal turning point in my life was in August 2012 where I decided to make a significant change in my life. I wrote a very personal post about the Power of Making a Commitment which you can read here. I share this with you so you can see me beyond an entrepreneur and business owner - a lot of the experience I share in this post was the impetus for creating this blog in the first place.

Why You Want to Work with Me

I've been creating marketing strategies for 10 years
I've been working within LGBT marketing specifically for 8 years
I'm an entrepreneur and business owner, just like you.
Marketing, communications, storytelling and business building is my passion.
I've got a killer combo of marketing and communications degrees to back up my hands-on knowledge.


Who I Work With

Working together is like dating. It needs to feel right, so consider this our first date, read on to see if you want to go any further.

I work with driven entrepreneurs and business owners who:

are ready to take the next step in their LGBT marketing initiatives
are willing to put themselves out there as an Ally to the LGBT community
understand this is about strategy - not a get rich quick scheme
understand the LGBT community has its nuances and are willing to put in the effort to become educated about them

If you have questions or comments, e-mail me at blog@jenntgrace.com. I'd love to hear from you!

Produktbeschreibungen

Über den Autor und weitere Mitwirkende

Jenn T. Grace was a born entrepreneur. From the days of loaning her own library of books to forming a landscaping company at age 17, she’s always had a knack for business. Jenn has been working in the lesbian, gay, bisexual, and transgender (LGBT) business and marketing space since 2007. She has helped numerous LGBT and allied business owners grow their companies through targeted marketing efforts. A self-proclaimed “professional lesbian,” Jenn is on a mission to teach you everything you need to know about doing business with and marketing yourself to the LGBT community. Through her website and podcast, Jenn has created an online educational outlet and judgment-free space where people can ask questions. Business owners often seek her counsel in the early stages of understanding business etiquette around the LGBT community. A blogger, podcaster, consultant, speaker, trainer, and now author, Jenn aims to be your one-stop LGBT-business-and-marketing shop. With new content on her website each week, you are bound to find something useful. When you are done reading this book, head over to the Jenn T. Grace website for additional insights on doing business with the LGBT community.


In diesem Buch

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 18 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
BUY THIS BOOK NOW! 23. April 2014
Von Cindy Tahil - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This is an amazing book! Jenn is to put it lightly, HILARIOUS and her humour is clearly evident in her writing style. As a straight woman with many friends who are members of the LGBT community, I found this book to be very educational, enlightening and compassionately written. Various topics discussed that I have never given thought to before, making me think outside my own box! I have recommended this book to BOTH members and supporters of the LGBT community alike. I am also very proud to say that Jenn has become my friend.
1 von 1 Kunden fanden die folgende Rezension hilfreich
A great book for folks in marketing and sales. 1. Juli 2014
Von William A. Welsh - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I highly recommend this book for folks in marketing or sales. It reminds us that we need to know and respect our customers in order to have a good business relationship with them. As an ally of the LGBT community, I found Jenn Grace's story and success very encouraging. Being ignorant is not an option in my business nor would I ever want to insult someone for any reason.

Thank you Jenn for a great book that is well written and full of useful information.

Bernadette G Welsh
A masterpiece of marketing advice for us all who wish to do business in the LGBT community 3. Juli 2014
Von George M Akerley - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
For any of us who desire to do business in the LGBT community, Jenn Grace’s book “But You Don’t Look Gay,” is a marvelous tool.

Jenn is not simply a lesbian, but a “professional lesbian,” as she puts it. She has been working in business and marketing in the LGBT community for several years, and her experiences are shared in the book. For anyone (LGBT or not) who is attempting to reach our to the LGBT community, it is now an imperative to obtain the sensitive and sensible knowledge that Jenn shares. Marketing consists of much more than hanging out a shingle and proclaiming that “I’m open for business.” Knowledge of who you’re marketing to, and deciphering the methods you can effectively use are essential. Jenn has given us all a base of knowledge that will clearly pave the pathway to success for us.
" is an excellent read and lays the foundation for anyone doing business ... 30. Juni 2014
Von Paul Collanton - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Jenn's first book, "But You Don't Look Gay..." is an excellent read and lays the foundation for anyone doing business with the LGBT community. Not only does she educate her readers about this diverse community, she also provides entertaining stories and personal experiences to drive home her points. Having been a leader in LGBT marketing since 2007, Jenn brings passion, relationships, and credibility to this space like no one else. I would highly recommend this book to anyone who wants to learn how to capitalize on the diverse business opportunities of the 21st century.
When we Assume... 30. Juni 2014
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Taschenbuch
What a cool book! I have always prided myself on "knowing how to speak" with members of the LGBT community, but this book gave me pause. I realize now that basing my knowledge on conversations with Friends in the community is not necessarily the best approach! Jenn has done a great service to those of us who want to Work with LGBT clients, but even more importantly, she has done a great service to the straight community in general. She has gently pointed out our Assumptions, and shown us how to Question...
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