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Business Writing For Dummies [Englisch] [Taschenbuch]

Natalie Canavor

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23. August 2013 For Dummies
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers - the people you communicate with at work - are no different.
So how can you make your communication stand out from the pile and get the job done? Whether you're crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you'll find:
* The basic principles of how to write well
* How to avoid the common pitfalls that immediately turn a reader off
* Crucial tips for self-editing and revision techniques to heighten your impact
* Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets
* The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

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"Business Writing for Dummies is an excellent read for B2B marketers, and is all laid out in the concise, easy to read format we have come to expect from the 'Dummies' series." (B2B Marketing, December 2013)


Learn to:
* Draft perfect emails, letters, proposals and more
* Adapt your writing for your audience
* Communicate effectively with global audiences
* Edit and troubleshoot your writing
Business writing that achieves results!
In today's competitive job market, the ability to write well is a skill you can't afford to be without. Covering a wide range of business communications - from reports, proposals and press releases, to emails, web copy and tweets - Business Writing For Dummies is your must-have guide to mastering this crucial business skill.
* Know the what and how of it - quickly work out exactly what you need to say and how to say it most effectively
* Polish it till it shines - use simple techniques for editing and fine-tuning your copy for clarity and maximum impact
* Connect with copy - leverage emails, letters and social media to forge valuable business relationships and to build your personal brand
* Craft impressive business documents - write the kinds of bids, proposals, reports and promo materials on which successful careers are built
* Take it global - understand key differences in written communication around the world and how to tailor your copy for international audiences
Open the book and find:
* The ABCs of writing well for any business context
* Things that turn readers off immediately and how to avoid them
* Handy tips for writing the spoken word
* Examples of great proposals, reports, emails, blogs and more
* Advice on how to write for a global audience
* Expert guidance on advancing your career with writing

In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Hier reinlesen und suchen:


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Die hilfreichsten Kundenrezensionen auf (beta) 5.0 von 5 Sternen  15 Rezensionen
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5.0 von 5 Sternen Essential for Effective Business Communication 6. Oktober 2013
Von Mark Clayson - Veröffentlicht auf
Format:Kindle Edition
With over 3000 articles, documents and reports under my belt, you can imagine that I was not expecting to learn anything new from Natalie Canavor's book "Business Writing for Dummies." My 30 years of constructing documents, reports and presentations must mean I know enough to have the skill to write a similar kind of book, surely? I was wrong, very wrong.

Full disclosure first: I did not buy a copy of this book. Rather it was kindly sent as a gift - eagerly awaited so I could see if there were any hidden nuggets. Gift or not, this review is objective and comprehensive for a reason: "Business Writing for Dummies" is packed with essential information for anybody concerned with business writing.

But what is business writing? Most of us would expect resumes and official letters to be included. But Natalie points out that the definition extends far beyond those narrow boundaries. Emails, reports, presentations, speeches, video and audio dialogue, blogs, web content - the list goes on. We interact in our daily business activities with employers, employees, potential clients and current customers. All of these require the planning and development of appropriate written materials allowing for precise communication and relationship building.

Despite my own experiences, I, too, fail to write effective business materials. In retrospect, after reading Natalie's book, I see items that are incorrectly written, unfocussed, occasionally sloppy and include errors.

The author points out the need for planning and thereafter repeated drafting and editing as a road to success - something we all can, and should, be doing. This is especially the case irrespective of our present position because, despite what we learned at school, we can all teach ourselves to write better and with a more critical eye.

Good writing comes from defining and knowing your subject and audience. What is it and who are they? With this in mind, you can write according to specific needs without being patronising or overly passive. What does your audience want? What can you give them? Think of the "you" rather than the "I" and deliver benefits in your writing style rather than listing features. How many of us really do that?

The strange thing is, this book is really influential. I read it from cover to cover and I have yet to digest and assimilate it all, yet I am already conscious of my own errors and omissions even in this review. Natalie gives us practical points to consider and real life examples of the good and bad. As with all Dummies books, there's a wealth of material far beyond the basic and everything is laid out in a logical way with plenty of tips, case studies and examples.

One thing I never fully appreciated before was the value of hooking the reader from the outset - getting straight to the point. Our senses are challenged by the world around us. With everything competing for our attention, business writing needs to capture the recipient immediately. And this book encourages us to tell stories, share anecdotes and recount experiences. This can make the communication wholesome, practical, verifiable and engaging.

The author cautions the reader to be clear, correct, conversational and persuasive. And, as a reminder, always remember the "you" in all interactions.

I feel I will benefit myself from the host of practical points the book delivers. Essential tips include the scanning and correction of writing structure, generation of impactful headlines and subheads, formulation of relevant transitions, the correct use of bullets and punctuations and, well, a whole lot more too numerous to mention but eminently practical.

Later on in the book I was surprised to come across issues of business writing that I had barely considered. I suspect that most of us wouldn't have either. The simple fact is that robust writing is essential, as well as welcomed, in other modalities such as video production, audio, speeches and alternative presentation types.

I was pleased that the author had not omitted strategic references to the digital world around us - blogs, websites, multimedia, social platforms etc. Businesses are deriving essential benefits from these digital stages. Effective writing skills, delivered in a clear and concise fashion, can support business cooperation, improve customer relationships and outsmart the competition.

If I had to choose one area of criticism, it would be the part of the book dealing with globalisation. Whilst it is true that English is the mainstay of business language, it is often found that other nationalities don't always speak it fluently enough (if at all) or that the particular nuances of the interaction are poorly understood. The author does a good job in introducing these concepts and touching upon their importance but, for me, there was a lack of depth and, therefore, practical usefulness. But a book such as this cannot hope to cover all of these practicalities - that would require a separate book for each language, nation and business scenario. If nothing else, it gives a springboard for further research and development and reminds us - effectively - to be mindful of these delicate issues.

I shudder to think that I would dare bring up any sort of criticism because this book is a masterclass in business writing. The appropriate audience is any person or institution that needs to communicate with other companies, employees, employers or customers. Even as I write, I am mindful of the messages the book holds but I am embarrassed by the fact that even this review will contain many of the errors and issues raised by the author.

Business Writing for Dummies is not a book you would read in one sitting and it is not designed as a book that will immediately turn you into a competent business communicator. But, it is far from a reference work that needs to gather dust on a shelf. The book is of immense practical value and contains tips, tricks and pointers that have immediate use. I imagine the average reader would ardently consume much of its contents only to go back regularly to remind themselves of its teachings, revisit the pivotal issues and discover more and more hidden nuggets that can be implemented straight away.

For me, this book was a gift. I am pleased that I was afforded the opportunity to accept it and was sensible enough to read it. It will be of considerable developmental value for me and I feel it could be a seminal work for business writers around the globe. I neither know intimately nor have met the author but I am glad she afforded me the pleasure of sharing her excellent work.
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5.0 von 5 Sternen All You'll Ever Need! 6. Oktober 2013
Von N. Brenner - Veröffentlicht auf
This book is an entire course in business writing, complete and extremely readable and understandable. In an easy and conversational style, the author covers every situation a reader would want addressed. The novice and the experienced business writer would profit equally.
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5.0 von 5 Sternen As a non-native English speaker I found the book as extremely useful. 9. Dezember 2013
Von U.K. - Veröffentlicht auf
Format:Taschenbuch|Verifizierter Kauf
As a non-native English speaker I found the book as extremely useful. It's structured well to address specific topics of interest and is written in a clear, sharp, and actionable way.

Specifically the book helped me recently (Chapter 8 - focused on business documents) when I had to prepare a grant proposal. It was the first time that I created such a document and I wanted to write it in a way that it will not only present facts, milestones and a budget. I wanted my proposal to be read live and fun and at the same time professional and elegant. The concept described in the book, of giving the reader meaningful perspective is something that I found as essential.

Highly recommended.

5.0 von 5 Sternen A must buy for anyone wanting to improve writing 22. November 2013
Von April Micklin - Veröffentlicht auf
This book is a must buy for anyone who wants to improve their writing, as well as other forms of communication. The author presents clear and concise guidelines for business and personal correspondence. This book has practical advice and helpful tips throughout.
Extremely helpful are chapters on setting goals;defining your target audience; and structuring the contents to achieve results. Tips on word choices,ways to connect with the recipient, and pit-falls to avoid are easy to read and understand. The well organized index enables the reader to find any topic quickly.
Chapter 3 was especially interesting to me as a retired teacher. It covers tailoring writing for today's readers in the digital age.Keeping content well organized,logical, and on point ensures the message will be understood quickly. Not only is this book informative, it is a reference tool I will use for years to come.
5.0 von 5 Sternen A Quick Thank You from a True Business Writing Dummy! 11. November 2013
Von Rob E. Witts - Veröffentlicht auf
Format:Kindle Edition
No matter who you are, there's definitely something in the book "Business Writing for Dummies" written by Natalie Canavor that can positively improve your business writing skills. It doesn't matter if you're the CEO of a major corporation, or a high school student like myself. Even though I am not currently in the business world so to speak, I've been able to pick out many nuggets from the book that will benefit the way I communicate via writing. Chapter six, which talked about how to write emails that get results was probably the most influential chapter for me personally.

Nowadays, even in high school if you can believe it, so much vital communication between students and teachers happens through the use of email. Just recently for me was the end of the first marking period at my school, and all of teachers had to enter their final grades online. The end of the marking period was on a Thursday, and it would lead right into a four-day weekend. The following Tuesday would signal the start of the second quarter, and from then on the first quarter grades would be unchangeable. On the first day of the extended weekend I realized that one of my teachers had entered my final grade to be a whole six points lower than it should have been. At first I was very ticked off and I went straight into my email to send that teacher a message telling him that he had made a terrible mistake. After I finished typing the email, I luckily had enough smarts to reread my enraged words. This is when I remembered what Ms. Canavor had written on page 134 of her book about not coming off as a "childish whiner." So, I decided to rewrite my email in a much more businesslike manner. As a result, my teacher swiftly made the correction to my grade, while I also gained some respect from him considering the way I handled the situation.

I'm just a high school student and I've already witnessed firsthand the benefits of reading Ms. Canavor's book. For any person that wants to improve their business writing skills, "Business Writing for Dummies" by Natalie Canavor truly is a must read. It's the Bible of the business writing world!
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