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Business Intelligence in Plain Language: A practical guide to Data Mining and Business Analytics (English Edition)

Business Intelligence in Plain Language: A practical guide to Data Mining and Business Analytics (English Edition) [Kindle Edition]

Jeremy Kolb

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One day a man walked into Asgard Inc. and changed the company forever. Unlike anyone who came before, he remembered and understood data as naturally as a fish swims in water. The CEO was shocked at how well the man knew the company. He started posing questions to this man. Who are my best customers? Why is this product struggling? Where is my greatest growth happening? The man answered these and more. Using his understanding of data, he identified key new markets, he discovered the best places to invest capital, and he even predicted the future. Overnight Asgard Inc. changed. Where before the CEO relied on limited information and gut feelings, now true knowledge guided his actions. The CEO took the man's hand in gratitude and asked, “Who are you?” and he replied, “I am Business Intelligence.”

Business Intelligence(BI) is shrouded in mystery for a lot of us but it doesn't need to stay that way. Business Intelligence in Plain Language is a systematic exploration of this complicated tool. I’ll teach you about what it does, how it works, and most importantly how you can benefit from it.

In this book you will learn about:
Business Intelligence
Data Mining
Data Warehousing
Data Discovery
Big Data
Outlier Detection
Pattern Recognition
Predictive Modeling
Data Transformation
and more

I want to help you learn what you need to know to improve performance and gain value, or improve your "data Intelligence".

This book is your practical guide to understanding and implementing Business Intelligence.

Über den Autor und weitere Mitwirkende

Adjunct professor at St.Francis University and founder of National Onion Ring Day, Jeremy M. Kolb has a passion for educating people about the changing realities of our evolving world. Having studied Theology and Philosophy in Italy, and Classic Greek Literature and Psychology at Oxford University, Kolb has a unique perspective built from experience. He now works in Chicago for one of the most exciting new companies in the exploding Data Science Industry and writes to help people better understand complex subjects. website: Email:


  • Format: Kindle Edition
  • Dateigröße: 585 KB
  • Seitenzahl der Print-Ausgabe: 68 Seiten
  • ISBN-Quelle für Seitenzahl: 1479324183
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verlag: Applied Data Labs Inc.; Auflage: 2 (30. September 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B009K7INOY
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #149.965 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Die hilfreichsten Kundenrezensionen auf (beta) 4.0 von 5 Sternen  44 Rezensionen
10 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Nice Business Intelligence Foundation! 6. Oktober 2012
Von Joey - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
With all of the hoopla over Big Data, it is nice to see the author step back and cover the basics of Business Intelligence. The book has a lot of stories that help explain the sometimes complex topic of BI and is even an easy fast read. But, don't let that fool you, it still covers topics such as Outlier Detection, Pattern Recognition, ETL, and more...

But, don't stop with just reading the book, there is also some great learning in the appendices.

Overall, I enjoyed this fast read and I think it is a good foundational book on Business Intelligence.
7 von 8 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen A brief intro to BI for the layman 14. Dezember 2012
Von OHY - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
This is a clearly written book suitable for anyone who is clueless about BI and would like a less intimidating/technical introduction. It's an easy read written in a conversatonal style (took less than a hour to finish). However, I find that it was not able to drive home the significance of BI, or data for that matter, in key decisions in business or society. They could have offered it free, because half the time, I felt like I was reading their company's collateral. For those with some knowledge of BI, this might not satisfy.
7 von 8 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The usefulness of BI 5. Oktober 2012
Von Josh Mudge - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Business Intelligence in Plain Language is a great start to understanding and implementing data analysis. This is an overlooked tool in many small businesses, and this book offers an overview of the concepts contained in business intelligence (BI), walking the reader through implementation on BI in their business. Chapters 2 and 5 are well worth the price of the book alone. I appreciated the examples of real life implementation of BI in the business world, allowing me to grasp what exactly BI is able to do in both the large-scale industrial sector and small business arena. This book is a great start to learning how to use data to grow your business.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great little book, great value! 1. November 2012
Von Aravis1 - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
I really enjoyed this little book. It was well-written (though the appendix of the current edition could use some light editing) and it presented the concepts in an easy to digest manner. The examples and wording of the explanations were excellent for a primer, and on a level that you rarely encounter. I highly recommend it to anyone who needs a quick way to get their feet wet, as it will introduce you in a pleasant and effective way to the material. It was a very quick read that I think anyone would find accessible. I also found their website to be surprisingly informative and interesting, and I learned some new things that aided my comprehension of certain topics.

It is highly unusual to find technical topics presented in such a well-designed way, so this was a refreshing surprise. I wish other writers and publishers would pay attention! I will most likely purchase any new titles they produce in the future.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great High Level Overview 17. Oktober 2012
Von Amazon Customer - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Jeremy really hits the nail on the head in his great overview of what BI is in the world today. A concise overview of all the major key terms one would need to know when planning a BI solution for the workplace of just wanting to understand better what all the BI buzzwords are all about. Good read to get you up to speed on what it's all about!
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