This textbook answers the basic questions: "Whatis business development?" "What does the businessdeveloper do?" and "What characterises good, structured, effectivebusiness development?" Distinguishing business developmentand the tasks of the business developer from traditional approachesof strategic management, entrepreneurship, and strategic marketing,this textbook will enable the market-oriented business developer toconceive, craft, and implement superior business plans. The book is divided into three modules focusing on themarket-oriented business developer s mindset, on providing astate-of-the-art toolbox for careful strategic analyses anddecisions, and lastly on the critical aspects of business plans andtheir content. The approach of the book is focused and selective in its choice ofcontent and provides a cumulative development of the relevanttopics. Each chapter includes an implications for themarket-oriented business developer at the end to enhance astudent s learning.
The content of the book is applicable to any new businessventure as well as for the development and implementation of growthopportunities in mature organizations. Inherentlyinternational in its scope, the text includes numerous real worldexamples, taken from the author s own experience as a biotechentrepreneur, as well as from the wider global businesscommunity.