I'm a SCORE volunteer counselor or business coach. I liked this book a lot. It is exceptionally well outlined. And the author's writing style was very good. It wasn't too short or too long. The title of this book lets the reader know clearly what this book is about: business coaching. Its primary audience is business executives who are considering business coaching provided by freelancers to help improve the executive's worth to her company and the worth of her subordinates to their company.
Business coaching can be provided in many formats and/or styles. And this book does a wonderful job dissecting the variety of coaching methods so the executive can consider her options in order to benefit from coaching in the most effective way. Coaching, if used in an organization well, can create significant change and impact on an organization and its leadership. This book does a wonderful job explaining how this is possible. It covers how coaches can help people focus, prioritize, add skills, and discontinue using other skills. If done right, then coaching will add value to the company.
Usually a book author needs an editor and proofreader to clean up their manuscript so it reads well and sounds good. Executives in a company can benefit and do benefit from using business coaches much the same way as authors benefit from using editors and proofreaders. If you are a business executive, either the owner of a small company, or a CEO or similar executive in a large company, I think this book might open your eyes to the possibilities of business coaching for you and your company.
This book will also benefit professional business coaches since it explains what they do, or can do, in their professional practice. It may open their eyes to some techiques or processes that they don't use already. It may help them change or improve their business plan. It might cause them to think in terms of expanding or contracting their marketing efforts. 5 stars!
