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Today’s Most Complete, Up-to-Date, and Practical Introduction to Business Analytics
Business analytics can help you sort through massive amounts of data, identify meaningful patterns, transform patterns into insights, and use those insights to make more profitable decisions. This up-to-date primer explains what business analytics is, why it is so important, and how to use it.
The authors start with a complete conceptual introduction, explaining how business analytics can drive competitive advantage, and how to align your organization to make the most of it. You’ll find realistic coverage of key managerial and technical issues, from organizational structure to data quality.
Next, you’ll master practical methodologies, strategies, and best practices for performing each leading form of analytics: descriptive, predictive, and prescriptive. Throughout, you’ll learn from realistic case studies and solved problems, and gain familiarity with a wide variety of statistical and quantitative techniques, and software tools. A capstone project integrates key processes and techniques, preparing you to succeed on your own.
• What is business analytics?
• What questions can it answer?
• How can it drive competitive advantage?
• What resources and skills do you need?
• How do you prepare the organization for it?
• What obstacles must you overcome?
• What are the key statistical techniques?
• How do they work?
• How does it all fit together?
For all beginning-to-intermediate-level analysts and analytics managers, and for MBA/Masters or advanced undergraduate students.
Marc J. Schniederjans is the C. Wheaton Battey Distinguished Professor of Business in the College of Business Administration at the University of Nebraska-Lincoln and has served on the faculty of three other universities. Professor Schniederjans is a Fellow of the Decision Sciences Institute (DSI) and in 2014-2015 will serve as DSI's President. His prior experience includes owning and operating his own truck leasing business. He is currently a member of the Institute of Supply Management (ISM), the Production and Operations Management Society (POMS), and Decision Sciences Institute (DSI). Professor Schniederjans has taught extensively in operations management and management science. He has won numerous teaching awards and is an honorary member of the Golden Key honor society and the Alpha Kappa Psi business honor society. He has published more than one hundred journal articles and has authored or coauthored twenty books in the field of management. The title of his most recent book is Reinventing the Supply Chain Life Cycle, and his research has encompassed a wide range of operations management and decision science topics. He has also presented more than one hundred research papers at academic meetings. Professor Schniederjans is serving on five journal editorial review boards, including Computers & Operations Research, International Journal of Information & Decision Sciences, International Journal of Information Systems in the Service Sector, and Journal of Operations Management, Production, and Operations Management. He is also serving as an area editor for the journal Operations Management Research and as an associate editor for the International Journal of Strategic Decision Sciences and International Journal of the Society Systems Science and Management Review: An International Journal (Korea). Professor Schniederjans has served as a consultant and trainer to various business and government agencies. Dara G. Schniederjans is an assistant professor of Supply Chain Management at the University of Rhode Island, College of Business Administration. She has published articles in journals such as Decision Support Systems, Journal of the Operational Research Society, and Business Process Management Journal. She has also co-authored two text books and co-edited a readings book. She has contributed chapters to readings utilizing quantitative and statistical methods. Dara has served as a guest co-editor for a special issue on Business Ethics in Social Sciences in the International Journal of Society Systems Science. She has also served as a website coordinator for Decisions Sciences Institute. She currently teaches courses in Supplier Relationship Management and Operations Management. Christopher M. Starkey is an Economics student at the University of Connecticut-Storrs. He has presented papers at the Academy of Management and Production and Operations Management Society meetings. He currently teaches courses in Principles of Microeconomics and has taught Principles of Macroeconomics. His current research interests include macroeconomic and monetary policy, as well as other decision-making methodologies.