First of all I am shocked, shocked I tell you that the American Management Association would publish a series of books of this low caliber.
Like most things these days the buildup and hype is overshawdowed by the delivery. On the back cover of the book it states that "This unvelievably powerful book shows step-by-step how to get all of your items listed not only on eBay but also on Amazon.com..." but it doesn't it only briefly mentions Amazon; in two places in only a very minor way (check it out for youself, use the look inside to check the back cover, table of contents, and the index.)
This is the most simplistic of internet books I have ever read...with all the the practical internet nutrition as a bag of skittles. Most chapters are no more than 7 or eight pages, with unbeleivably huge font type and paragraph headings that it ressembles a kids book.
For example Chapter 10, Creating Yahoo Ads, totals less than two full pages!!! This chapter only has about 48 (FORTY EIGHT) lines of full text, about what a sixth grade reader would expect.
I first picked up the book because of the cover text which states, "Use Froogle, Datafeeds, Cross selling, Advanced Listing Strategies and more to boost sales on the webs #1 auction site."
Being interested in the concept of datafeeds I was dissapointed when I got to that portion of the book.
One other mention here. The author does a good job of making a plug for his other books and websites, but I suggest you go to his website. For someone that is making money on the internet and writing books about it the site looks like those from 10 years ago, about the time eBay was started. It has the coolness factor of white shoes with plaid pants. I will say though that he did have a good idea with the diagram about linking multiple websites on page 127.
Very dissapointed. Do your self a favor and look for other ebay books.
