Kurzbeschreibung
Klappentext
"Brazilian Brilliance contains a wealth of information on doing business in Brazil. It synthesizes the rich local expertise of senior managers in a very systematic manner. A true handbook for the Brazilian market." Edgar Garbade, President of Bosch Latin America
"The authors have this rare ability to develop a very precise comprehension of the Brazilian culture an describe it in simple words and thoughts. This book is a valuable guide for any company or entrepreneur willing to benefit from the huge Brazilian market and its growth potential." Joao Carlos Ferreira, Director of Roche Primary Care Brazil
"Brazilian Brilliance deals with aspects that may constitute a real competitive advantage for a company interested in the Brazilian market." Sergio De Bona, General Manager of Siemens Power Transformers Brazil
"This book reflects some key concepts and insights that are useful even for managers already doing business in Brazil." Rubens Pedrosa, General Manager of Serono Brazil
Über den Autor
Dirk Panhans is research associate at the Endowed Chair of International Management at WHU Otto Beisheim School of Management and a management consultant at the Frankfurt office of an international top management consultancy. He went to college at the Leipzig Graduate School of Management (HHL), the INSEAD in Fontainebleau, the École Supérieure de Commerce de Paris (ESCP), and the University of Bayreuth.
Bjoern Hagemann is a management consultant at the Munich office of an international top management consultancy. He went to college at WHU Otto Beisheim School of Management and at Instituto Tecnológico y de Estudios Superiores de Monterrey in Guadalajara. He received an MBA from the McCombs School of Business at the University of Texas at Austin.
Christian Schierenbeck is a management consultant at the Rio de Janeiro office of an international top management consultancy. He went to college at WHU Otto Beisheim School of Management and at Pontifícia Universidade Católica in Rio de Janeiro. He received an MBA from the McCombs School of Business at the University of Texas at Austin.
