This book was designed extreamly well. The book consists of emails, faxes, photos, sketches, CAD, essays, and much more in a scrap book fasion. The whole thing is talking about this project for the Expo, but that isn't what is interesting about it. The design of the book allows you to page through and look at the pictures, read snippits of emails or faxes, and shows you their process of concept and design. If you were to ignore the fact that it is all talking about this one project you can use it to inspire new ideas for your own use. This is one hell of a book. The copy i go was a slightly different version but the inards are essentially the same.