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Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness" or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists and others concerned about the new economics of the information age. --Dan Ring, Amazon.com
Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. --Dan Ring
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I'm of the opinion that while it isn't as revolutionary as some books that have received similar hype (Innovator's Dilemma, Competing for the Future), it is an excellent read. It has some strategic insights that are very useful for leaders and aspiring leaders in the developing economy. It helps motivate those in start-ups to aggressively pursue stodgy corporate America, while giving corporate America the kick in the pants it needs to shape up or lose out to these young guns.
Two knocks: it is difficult reading at times which while not neccesarily a bad thing (James Joyce isn't easy either) is a negative for time-constrained executives.
Secondly, some of the middle chapters were seriously deficient in value.
Suggestion: skip chapters 5-8 and the book becomes an enjoyable 130 page read.
Chapter 4: "Deconstruction" and Chapter 11: "Monday Morning" are both excellent.
"Blown To Bits" is a must read for all business owners. Their survival will depend on how they adapt to our changing business environment.
Highly Recommended!
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