- Gebundene Ausgabe: 321 Seiten
- Verlag: Mcgraw-Hill Professional; Auflage: illustrated edition (1. Januar 2006)
- Sprache: Englisch
- ISBN-10: 0072262516
- ISBN-13: 978-0072262513
- Größe und/oder Gewicht: 23,3 x 20,3 x 3 cm
- Durchschnittliche Kundenbewertung: 3.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)
- Amazon Bestseller-Rang: Nr. 205.859 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Blog Marketing
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Produktbeschreibungen
Kurzbeschreibung
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. "Blog Marketing" shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. 'Blogs will soon become a staple in the information diet of every serious businessperson ...Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions' - John Battelle, Business 2.0.
Synopsis
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. "Blog Marketing" shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. 'Blogs will soon become a staple in the information diet of every serious businessperson ...Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions' - John Battelle, Business 2.0.
In diesem Buch
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Einleitungssatz
Arnold Adams is the harried owner of Everywhere Signs. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Arnold Adams is the harried owner of Everywhere Signs. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
4 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
For German ears, this book sounds too enthusiastic and too little differenciated. For Mr. Wright, Weblogs seem to have only benefits, but no risks, which they defenitely have. It appears as one of these "see your life positiv" guidebooks, adapted to enterprises. Apart from that, it gives some good advice and provides lists from the blogosphere concerning blog-marketing, which you otherwise would have to search by yourself. To get an overall view on weblogs , read another book on them as amendment.
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18 Rezensionen
13 von 15 Kunden fanden die folgende Rezension hilfreich
Excellent resource
18. März 2006
Format:Gebundene Ausgabe
I couldn't disagree more with the previous reviewer. I found this book to be extremely informative and a real eye opener. I haven't spent my idle time hanging around the "blogosphere", and have never valued blogs since they semed like glorified public diaries that I didn't care about. The idea that it is vital to get plugged into this whole world of blogging seemed completely alien to me. However, after reading this book I can see that I've very likely been dangerously wrong. So, for the person who has heard of a blog, but doesn't understand all the ramifications, I'd highly recommend this book. You owe it to yourself to at least explore the possibility that someone could be talking about you behind your back, and you are not even aware of it.
6 von 6 Kunden fanden die folgende Rezension hilfreich
The Right Book for the Right Reader
5. Juni 2006
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Though all of the information in this book is available from a zillion online sources, it's helpful to have everything in one place for easy reference. Mr. Wright provides easy-to-read basics on business blogging, including helpful tips on all aspects of blog development and instructive case studies.
I think the best audience for this book is a business executive who wants to start learning about blogging and how it can help his/her company. That should include a lot of people, because blogs may well come to dominate B2B & B2C marketing, new business development and customer retention, product development, and more. Business leaders need to be aware!
I think the best audience for this book is a business executive who wants to start learning about blogging and how it can help his/her company. That should include a lot of people, because blogs may well come to dominate B2B & B2C marketing, new business development and customer retention, product development, and more. Business leaders need to be aware!
22 von 29 Kunden fanden die folgende Rezension hilfreich
Nothing New Here...
13. Februar 2006
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
While it was probably a great deal of work, this author has done little more than regurgitate what is already written in the Cluetrain Manifesto, Customer Relations Management 101, and downloaded from sites on the net. I found very little that was new or enlightening in this tome. I was hoping for some new and invigorating concepts in marketing...but it's not here.
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