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Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results (Englisch) Gebundene Ausgabe – 1. Januar 2006


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Produktinformation

  • Gebundene Ausgabe: 321 Seiten
  • Verlag: Mcgraw Hill Book Co (1. Januar 2006)
  • Sprache: Englisch
  • ISBN-10: 0072262516
  • ISBN-13: 978-0072262513
  • Größe und/oder Gewicht: 16 x 3 x 23,1 cm
  • Durchschnittliche Kundenbewertung: 3.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 622.715 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Produktbeschreibungen

Synopsis

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. "Blog Marketing" shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. 'Blogs will soon become a staple in the information diet of every serious businessperson ...Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions' - John Battelle, Business 2.0.

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What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.

Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.

In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business.

Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization.

Blog Marketing is filled with real-world examples of how blogging can

  • Extend company branding
  • Create positive experiences with your customers
  • Provide real feedback on your company and its products
  • Transform the way your company does business
  • Simplify a variety of project management tasks
  • Impact the bottom line

The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren’t inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.

Revolutionize your business with the power of the blog

Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don’t miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!

Find out how…

  • GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today’s top 500 blogs
  • The Disney Channel uses blogs to streamline internal communication and increase their engineering team’s efficiency
  • Microsoft product development teams look for blog feedback before making significant changes to applications
  • Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner

    “I can offer you no greater advice than to read and study this book as if your corporate life depends upon it. Because it does.” —From the foreword by Dave Taylor, publisher, The Intuitive Life Business Blog


In diesem Buch (Mehr dazu)
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Arnold Adams is the harried owner of Everywhere Signs. Lesen Sie die erste Seite
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4 von 4 Kunden fanden die folgende Rezension hilfreich Von CBT am 15. Juni 2006
Format: Gebundene Ausgabe
For German ears, this book sounds too enthusiastic and too little differenciated. For Mr. Wright, Weblogs seem to have only benefits, but no risks, which they defenitely have. It appears as one of these "see your life positiv" guidebooks, adapted to enterprises. Apart from that, it gives some good advice and provides lists from the blogosphere concerning blog-marketing, which you otherwise would have to search by yourself. To get an overall view on weblogs , read another book on them as amendment.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 18 Rezensionen
6 von 6 Kunden fanden die folgende Rezension hilfreich
The Right Book for the Right Reader 5. Juni 2006
Von Brad Shorr - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Though all of the information in this book is available from a zillion online sources, it's helpful to have everything in one place for easy reference. Mr. Wright provides easy-to-read basics on business blogging, including helpful tips on all aspects of blog development and instructive case studies.

I think the best audience for this book is a business executive who wants to start learning about blogging and how it can help his/her company. That should include a lot of people, because blogs may well come to dominate B2B & B2C marketing, new business development and customer retention, product development, and more. Business leaders need to be aware!
13 von 16 Kunden fanden die folgende Rezension hilfreich
Excellent resource 18. März 2006
Von Andrew Bruce - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
I couldn't disagree more with the previous reviewer. I found this book to be extremely informative and a real eye opener. I haven't spent my idle time hanging around the "blogosphere", and have never valued blogs since they semed like glorified public diaries that I didn't care about. The idea that it is vital to get plugged into this whole world of blogging seemed completely alien to me. However, after reading this book I can see that I've very likely been dangerously wrong. So, for the person who has heard of a blog, but doesn't understand all the ramifications, I'd highly recommend this book. You owe it to yourself to at least explore the possibility that someone could be talking about you behind your back, and you are not even aware of it.
22 von 29 Kunden fanden die folgende Rezension hilfreich
Nothing New Here... 13. Februar 2006
Von William D. Mcfadden - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
While it was probably a great deal of work, this author has done little more than regurgitate what is already written in the Cluetrain Manifesto, Customer Relations Management 101, and downloaded from sites on the net. I found very little that was new or enlightening in this tome. I was hoping for some new and invigorating concepts in marketing...but it's not here.
2 von 2 Kunden fanden die folgende Rezension hilfreich
In-Depth Review of the Book 29. November 2007
Von A. J. Baltes - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Here's an overview of the chapters, and I have some more review comments following it:

Chapter 1: Blogging Basics- Blogging means your company will no longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming adn tedious methods used for gaining feedback. If you want to know why your latest product isn't selling, you can ask your customers on your blog; they'll tell you the truth.

Chapter 2: Getting Into The Bogging Mindset- The best way to engage in a real-world conversation is to go through the 5 steps for effective communication: listen, understand, value, interpret, and contribute.

Chapter 3: The Power of Blogs For Business- Great ideas can increase a business's costs and people power, but they can also increase a business's revenue and marketing power. The core needs for any business are decent ideas, a great product, visibility, and a well-trained team of people who work hard to amke the company succeed.

Chapter 4: How Your Company Can Use Blogs

Chapter 5: What Type of Blogs Are Best for Your Company

Chapter 6: Using Blogs To Increase Internal Communication

Chapter 7: Learn What's being Said about your Company and Products

Chapter 8: Participating In Your Blog

Chapter 9: Dealing With Negativity

Chapter 10: How To Succeed in Blogging

Chapter 11: The Future of Business Blogging

What exactly is a blog? A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. A lot of blogs give commentary on many particular subjects, but most function as online diaries.

The average blog puts together texts, pictures, and links to other people's blogs, web pages, and other types of media related to its topic. I have some views on Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results.

It was written by author Jeremy Wright in 2006. Overall, the book is basically a blue print to how to become successful financially as a result of utilizing the proper techniques of a blog for the use of marketing.

Blogging can be used as a communication tool, a marketing technique, a listening device and a way to interact directly with customers one-on-one on a global scale. A small business or even a major corporation can learn a lot by reading people's blogs to determine what customers and non-customers alike are saying about the business.

A business can benefit by using blogs to spread the word about what a company has to give its customers and to gain immediate feedback from consumers. The majority of the ways companies communicate are simply one-way missives.

That style of communication transmits information TO customers. But, if they use a blog, the company can engage, or have a two-way dialogue, with customers. In comparison with another one that I like, Paul Gillin's book "The New Influencers", both books' breakdown of the concept are pretty similar, but "Blog Marketing" by Jeremy Wright is more detailed.

"The New Influencers" says that Nuts, Southwest (blogsouthwest.com), the official Google blog (googleblog.blogspot.com), Taylor Made blog (taylormadeblogs.com), Dell Computer's One2One (direct2dell.com) are good examples company blogs. These are what are called topical blogs where the topic is the company. In Paul Gillin's opinion, Google does the best job of publishing a company blog, with Yahoo!'s more recent effort, launched in mid-2006, also leading the way (page 99).

In my opinion, both books are good guides to blogging but "Blog Marketing" by Jeremy Wright gives a good step-by-step explanation on how to go about the entire process properly. I would highly recomend this book to anyone and everyone and encourage them to purchase it.

I would suggest more informative topics as well, on [...]
5 von 6 Kunden fanden die folgende Rezension hilfreich
Very Fluffy Book 9. Januar 2007
Von Bill Sterzenbach - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
I found this book to be pretty much fluff. There were entire chapters devoted to tired marketing truisms about the need to communicate with my customer. I expected deep information on blogging - I wouldn't have bought the book if I didn't feel the need to communicate with my customer.
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