In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Blink: The Power of Thinking Without Thinking
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: For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell’s major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. What we are actually doing is what Gladwell calls ‘thin-slicing’. When we leap to a decision or have a hunch our unconscious is sifting through the situation in front of us looking for a pattern, throwing out the irrelevant information and zeroing in on what really matters. Our unconscious mind is so good at this that it often delivers a better answer than more deliberate and protracted ways of thinking. Much of this is utterly mysterious but some of the most astonishing and useful examples of thin-slicing can be learned.
Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about people’s appearance—their size or shape or color or sex—that can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.
Gladwell’s conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued. --Larry Brown END -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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Compelling EVENING STANDARD Astonishing DAILY MAIL Brilliant OBSERVER For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell's major claim is that decisions made very quickly can be every bit as good as a decis Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the
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Einleitungssatz
In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. Lesen Sie die erste Seite
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In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. Lesen Sie die erste Seite
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17 von 17 Kunden fanden die folgende Rezension hilfreich
Von Donald Mitchell
TOP 500 REZENSENT
Format:Taschenbuch
Like The Tipping Point, Blink has a very simple point which it elaborates from a variety of perspectives. In this case, the point is that our subconscious mind can integrate small, subtle clues to very quickly make great decisions . . . as long as we have been trained to know what clues to focus on.
In developing that simple idea, Mr. Gladwell makes the case for "going with your gut" in many instances . . . especially when time is of the essence (such as during emergencies and in combat). He also rescues analysis to show how analysis can train people to know what to look for so they can use their instincts more effectively.
But instincts have a downside. Based on conditioning, we make associations that are harmful to ourselves and to others. He recounts how an innocent man became a victim of under trained, over stimulated police officers and how even African-Americans display prejudice against African-Americans.
Most of the book is devoted to looking at prejudice and how to overcome it. For those who are interested in that subject, this book will be much more interesting than for those who want to understand how to improve their decision-making.
I thought that the book failed to reach the average mark as a book about how to improve decision-making. There's no real guidance for what we can each do to improve our important decisions. We are just left with hope that we can do better. I graded the book up a bit because I liked the insights into racism.
I thought the material on branded products was much too long and didn't add anything to what I knew already.
Mr. Gladwell writes well, though, so it's mostly a pleasant trip in the book. He makes science more interesting, but leaves a bit too much of the science out to make the results satisfying. He's writing for a dumbed-down audience with science backgrounds at the 8th grade level.
The book's opening made me feel like I was really going to learn something. As the book continued, I found myself disappointed compared to the high expectations that the opening set for learning better decision-making practices. As a result, all I got from the book was to pay attention to external clues and my own physiological cues as I react to a situation. I already do that, so I felt that the book didn't really deliver a solid benefit to me beyond teaching me a few new stories about decision makers.
In developing that simple idea, Mr. Gladwell makes the case for "going with your gut" in many instances . . . especially when time is of the essence (such as during emergencies and in combat). He also rescues analysis to show how analysis can train people to know what to look for so they can use their instincts more effectively.
But instincts have a downside. Based on conditioning, we make associations that are harmful to ourselves and to others. He recounts how an innocent man became a victim of under trained, over stimulated police officers and how even African-Americans display prejudice against African-Americans.
Most of the book is devoted to looking at prejudice and how to overcome it. For those who are interested in that subject, this book will be much more interesting than for those who want to understand how to improve their decision-making.
I thought that the book failed to reach the average mark as a book about how to improve decision-making. There's no real guidance for what we can each do to improve our important decisions. We are just left with hope that we can do better. I graded the book up a bit because I liked the insights into racism.
I thought the material on branded products was much too long and didn't add anything to what I knew already.
Mr. Gladwell writes well, though, so it's mostly a pleasant trip in the book. He makes science more interesting, but leaves a bit too much of the science out to make the results satisfying. He's writing for a dumbed-down audience with science backgrounds at the 8th grade level.
The book's opening made me feel like I was really going to learn something. As the book continued, I found myself disappointed compared to the high expectations that the opening set for learning better decision-making practices. As a result, all I got from the book was to pay attention to external clues and my own physiological cues as I react to a situation. I already do that, so I felt that the book didn't really deliver a solid benefit to me beyond teaching me a few new stories about decision makers.
17 von 20 Kunden fanden die folgende Rezension hilfreich
Von Ein Kunde
Format:Hörkassette
In diesem Audiobuch geht es um Wahrnehmung und Urteilsfindung, insbesondere um die Fähigkeit, intuitiv schnell und richtig zu entscheiden. Der Autor liest selbst und beschreibt, wie Experten die Schlüsselparameter einer Situation wahrnehmen und das Grundrauschen ausblenden ("thin slicing"), aber auch, wie der erste Eindruck als Kurzschluß in die Irre führen kann. Alle Thesen werden belegt, teils mit interessanten wissenschaftlichen Experimenten, teils über die spätere Analyse realer Ereignissse. Beispiel: Die historische Bewertung eines der anerkannt schlechtesten Präsidenten der USA wirft die Frage auf: wie konnte der Mann es in dieses Amt bringen ? [keine voreiligen Schlüsse bitte, der Fall spielt Anfang des 20. Jh.] Fazit: Infotainment vom Feinsten. Ich hätte mir dazu noch ein Booklet mit Inhaltsangabe und Kerngedanken gewünscht.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Von Fatma Dincsoy
Format:Taschenbuch
Gladwell is neither a scientist, nor a psychologist. He's just a (very intelligent and skilled) journalist, who writes about things that fascinate him.
From this perspective, his approach in 'blink' is just fine. The stories he might otherwise tell his friends over a dinner or a coffee, are summarized in a book that deals with 'snap judgments' or intuition and their reliablity, i.e. the fact that you can indeed go wrong listening to your 'guts'.
He's bundled a number of interesting stories for this purpose, and if nothing else, it entertains the reader and makes him look at things from a different angle.
A light, enjoyable read.
From this perspective, his approach in 'blink' is just fine. The stories he might otherwise tell his friends over a dinner or a coffee, are summarized in a book that deals with 'snap judgments' or intuition and their reliablity, i.e. the fact that you can indeed go wrong listening to your 'guts'.
He's bundled a number of interesting stories for this purpose, and if nothing else, it entertains the reader and makes him look at things from a different angle.
A light, enjoyable read.
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5.0 von 5 Sternen
super
ein interessantes Buch mit vielen Überlegungen auf eine nette Art geschrieben, kann ich empfehlen und würde es wieder kaufen als geschenk
Vor 3 Monaten von Walker veröffentlicht
4.0 von 5 Sternen
Nice perspective, but what was it?
Enjoyed the read, his style is conversational and authoritative. Though it hit a slump 2/3 through, as if he had lost confidence in his premise. Lesen Sie weiter...
Vor 3 Monaten von michael veröffentlicht
5.0 von 5 Sternen
Dankeschön!
I am very pleased with the delivery time, packaging and condition of the product.
I will definitely purchase again.
Thank you.
I will definitely purchase again.
Thank you.
Vor 4 Monaten von senerkocyigit veröffentlicht
3.0 von 5 Sternen
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Vor 6 Monaten von Bogdan Rebedeu veröffentlicht
5.0 von 5 Sternen
Anregende Lektüre
Malcolm Gladwell gelingt es, auf journalistische Weise ein komplexes Thema zu entwickeln und eine schlüssige Lesart davon zu entwickeln, was in unseren Köpfen abgeht,... Lesen Sie weiter...
Veröffentlicht am 21. April 2010 von Theilmann
3.0 von 5 Sternen
thin-slicing, Descartes, Tomkins, Clinton, Orchestra screens,......
"blink" from Malcolm Gladwell is a book full of interesting stories and analytical thoughts. The author describes versatile puzzles or cunundrums where scientific facts and methods... Lesen Sie weiter...
Veröffentlicht am 17. September 2007 von Andreas Graefenstein
1.0 von 5 Sternen
Absolut banal!
Ich bin ein großer Fan von populärwissenschaftlicher Literatur im weiteren Sinne und habe schon vieles in diese Richtung verschlungen... Lesen Sie weiter...
Veröffentlicht am 20. September 2006 von C. Stein
1.0 von 5 Sternen
Basically a waste of money
This is supposed to be a book about intuition, but in my opinion it isn't. It is all about the conflict between Black and white people, how many of the reviewers of the German... Lesen Sie weiter...
Veröffentlicht am 18. April 2006 von Seitz Hertwig
1.0 von 5 Sternen
Dissapointed follow-up book
After the hype of The Tipping Point and the buzz around Blink, I have to say that I am disappointed by the superficial research and writing of the book under eview as well as the... Lesen Sie weiter...
Am 26. Dezember 2005 veröffentlicht
4.0 von 5 Sternen
Unterhaltsam, tw. Unzusammenhängend, Flugzeuglektüre
Blink ist ein unterhaltsames Buch, wenn auch die Sprünge zwischen den Kapiteln tw. ein wenig weit sind, und man sich ab und fragt: Was hat das nun mit dem Thema zu... Lesen Sie weiter...
Veröffentlicht am 6. Dezember 2005 von Patrick Leypold
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