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Blindspot: Hidden Biases of Good People (Englisch) Gebundene Ausgabe – 12. Februar 2013

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  • Gebundene Ausgabe: 272 Seiten
  • Verlag: Delacorte Press (12. Februar 2013)
  • Sprache: Englisch
  • ISBN-10: 0553804642
  • ISBN-13: 978-0553804645
  • Größe und/oder Gewicht: 16,2 x 2,4 x 24,2 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 28.154 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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“Conversational . . . easy to read, and best of all, it has the potential, at least, to change the way you think about yourself.”—Leonard Mlodinow, The New York Review of Books
“Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we’re not the magnanimous people we think we are?”The Washington Post
“Banaji and Greenwald deserve a major award for writing such a lively and engaging book that conveys an important message: Mental processes that we are not aware of can affect what we think and what we do. Blindspot is one of the most illuminating books ever written on this topic.”—Elizabeth F. Loftus, Ph.D., distinguished professor, University of California, Irvine; past president, Association for Psychological Science; author of Eyewitness Testimony
“A wonderfully cogent, socially relevant, and engaging book that helps us think smarter and more humanely. This is psychological science at its best, by two of its shining stars.”—David G. Myers, professor, Hope College, and author of Intuition: Its Powers and Perils
“[The authors’] work has revolutionized social psychology, proving that—unconsciously—people are affected by dangerous stereotypes.”Psychology Today

“An accessible and persuasive account of the causes of stereotyping and discrimination . . . Banaji and Greenwald will keep even nonpsychology students engaged with plenty of self-examinations and compelling elucidations of case studies and experiments.”Publishers Weekly
“A stimulating treatment that should help readers deal with irrational biases that they would otherwise consciously reject.”Kirkus Reviews

Über den Autor und weitere Mitwirkende

Mahzarin R. Banaji and Anthony G. Greenwald, collaborators for more than thirty years, are kindred spirits in their search to understand how the mind operates in social contexts. Banaji teaches at Harvard University, Greenwald at the University of Washington. With their colleague Brian Nosek, they are co-developers of the Implicit Association Test, a method that transformed them, their research, and their field of inquiry. In this book, for the first time, research evidence from their labs and from the more than fourteen million completed tests at is made available to the general reader.

In diesem Buch (Mehr dazu)
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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1 von 1 Kunden fanden die folgende Rezension hilfreich Von Gerhard Brenner am 15. Juni 2014
Format: Gebundene Ausgabe Verifizierter Kauf
Ein guter Überblick über den aktuellen Forschungsstand auf diesem Gebiet. Trägt zum Grundverständnis des Implicit Association Tests bei; leicht verständlich.
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Die hilfreichsten Kundenrezensionen auf (beta) 86 Rezensionen
42 von 45 Kunden fanden die folgende Rezension hilfreich
Great analysis of testing to uncover unacknowledged biases 18. Dezember 2012
Von Kurt Conner - Veröffentlicht auf
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
Your brain associates concepts, and it doesn't always tell you. Drs. Banaji and Greenwald give a great illustration to introduce the testing method that forms the basis for most of this book: imagine that you have a deck of shuffled cards, and you're told to separate them into two piles. Hearts and Diamonds go to your left, and Spades and Clubs go to your right. You can probably do that really quickly, without even having to think, since your brain can just associate the pairs into "Red goes left, Black goes right" - but if you have a different command, like Hearts and Spades go to the left, and Diamonds and Clubs go to the right, you will have to slow down a little. It's not that you can't make up an easy rule or that the question is hard, it's just that your brain has been trained to make an easy association among suits of the same color, so you have to put in just a little more thought when grouping ideas that seem to have less in common.

On this principle, the authors explore the Implicit Association Test to determine what other concepts people's brains have developed in associated groups. For example, you may see a list of words, and for every word that is either a Flower or a Pleasant word, you mark the circle on the left, and for every word that is a Bug or an Unpleasant word, you mark the circle on the right. More likely than not, you will be a little faster at this task than if the words were grouped differently. Where the test gets interesting and psychologically useful, of course, is where it touches on issues of race/gender/age/sexuality/etc. Most people, especially in the relatively sophisticated target audience of this book, honestly insist that they do not discriminate, so the benefit of this testing method is that it unearths biases about which the subject is unaware. If your brain takes a little longer to group, say, a traditionally feminine name with a career word, as opposed to a domestic word, you may have some gender bias affecting your actions and decisions in ways you don't realize.

I was familiar with this testing method before I started reading the book, since Dr. Sam Sommers uses it in Situations Matter: Understanding How Context Transforms Your World, but I was pleasantly surprised to see how thoroughly these authors explored the implications of what the test has shown over the last twenty years or so. There are real links between implicit preferences for one race over another and subtle discrimination (like a doctor's bedside manner), and the scientific community is just beginning to develop experiments to learn more. The book definitely made me ask myself hard questions and look for my own blind spots, and it is certainly a good read for anyone interested in issues of equality.

Where I think the book falters a bit, understandably, is that it is very descriptive without being prescriptive. The authors are candid about this aspect of the book, almost apologizing for conclusions that boil down to, "We can show scientifically that people discriminate even when they don't know they're doing it. We just don't know how to fix that." Certainly, there are a few solutions offered (when an orchestra began holding blind auditions, for example, the gender ratio among accepted musicians became much more even, and students who take math classes from female professors are able to significantly increase their implicit associations between women and math), but I get the sense that we are still a few significant studies away from a book with large-scale concrete solutions to the problems described in this volume. I have hope that such a book is on the way someday, so for now, I can recommend this book for a thorough and patient analysis of the problem while we wait for the book to suggest more solutions.
28 von 30 Kunden fanden die folgende Rezension hilfreich
gain insight into the human mind with this intelligent, enjoyable, easy read 26. November 2012
Von Todd B. Kashdan - Veröffentlicht auf
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
Its easy to accept the idea that the majority of brain activity linked to our physical body occurs outside of conscious awareness (getting out of bed in the middle of the night to urinate, driving home from work with no memory of the trip); its difficult to accept the idea that our attitudes and values have a profound influence on how we treat other people but most of this occurs outside of conscious awareness. The scientific evidence on the latter, and the implications of this work, is at the core of this book. If you are interested in the rapid, relatively automatic social judgments that underlie stereotypes, first impressions, prejudice, benevolence, racism, sexism, and ageism, then you need to read this book.

The authors are the world leading experts on the rapid, non-conscious judgments that people make about other people and themselves. Measures of these automatic/implicit/non-conscious mental processes increased exponentially as a result of their groundbreaking work. Readers unfamiliar with their research are offered a number of different tests where they can assess their own hidden biases. I suspect many readers will be surprised, intrigued, and entertained by these assessment devices. They add a new dimension to understanding the subtleties of how one can be vehement about liberal egalitarian values but still hold non-conscious preferences for young white heterosexual men.

The chapters are brief and the prose is fluid. There are virtually no redundancies in this small volume. Unlike most psychologists and behavioral economists, Banaji and Greenwald do not go into painstaking detail about the methodology of specific studies. Instead, they offer deep insight into why it is essential to do something other than interview or give surveys to determine a person's social attitudes. Great detail is given on how you can assess people's non-conscious attitudes about diverse topics such as the dangerousness of black men, the heroic savoir status of romantic partners, and the qualities of a real American.

Several of the findings are fascinating. For instance, the average person is more likely to automatically link Hugh Grant (a white Brit) than Connie Chung (born in Washington, DC) with the concept of being a true American. Automatic or unconscious gender stereotypes are held more strongly by women, not men. One scientist found that by simply adding feminine pictures, colors, and furniture to a computer science classroom, young women's automatic tendency to equate men more strongly with math and science skills can be neutralized (for a little while).

The nearly 20 page appendix on "are americans racist?" is valuable enough to be a stand alone purchase.

The only complaint I might raise is that some of the research detailed in the book are old hat for those of us that read a large number of non-fiction psychology books. Eye witness testimony work by Elizabeth Loftus, imprinting work by Konrad Lorenz, experiments by Henri Tajfel where he used meaningless categories to divide teenagers into groups to understand discrimination, etc. But this is a minor detail as everything is described succinctly, fitting squarely into the overarching theme of each chapter.

A book that needed to be written. One that raises more questions than answers, which is exactly what I tend to look for in my scientific odyssey.

34 von 41 Kunden fanden die folgende Rezension hilfreich
Blindspots exposed, so what now? 1. Februar 2013
Von TSSmith - Veröffentlicht auf
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Two activities that we tend to engage in automatically when processing information are forming associations and categories which, according to the authors of this book, can impinge upon our reactions to certain groups of people without our conscious awareness.

Describing how the Implicit Association Test (IAT) they've devised can probe the nature of such associations, the authors go on to report that majority of the people who have taken their tests, while describing themselves as having no conscious ill-feelings towards any particular group of people, have been shown to have stereotypes of blacks, homosexuals, and the aged that are less positive than their stereotypes of whites, heterosexuals, and the young, respectively.

The authors believe that these findings indicate that their IAT methodology can expose hidden biases that people have against certain groups of people, but they won't go so far as equating such hidden biases with prejudice. They do think, however, that having such hidden biases is not a good thing, and that the more we can minimize the role that such biases can play in various kinds of decision making, the better off we can be as a society. Having said that, however, they acknowledge that that is easier said than done, because the problem is currently a very difficult one to tackle.

I feel that this book leaves too many questions unanswered, and when you discount the fact that people can harbor unconscious or hidden biases against blacks, homosexuals, and the elderly as something most people already know, then all you have left is a description of a research methodology that so far has mostly been used to infer stereotypical biases quite pervasive in our society (and, therefore, easy to demonstrate and document), but not so much to provide a better understanding of how those biases really differ from prejudice, and how to get in front of those biases in order to lessen their negative impact on society.
16 von 19 Kunden fanden die folgende Rezension hilfreich
Tiresomely Stereotypical 29. Januar 2013
Von C. Stephans - Veröffentlicht auf
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
Blindspot promises to uncover hidden biases of "Good People." Unfortunately, it just unfolds what has been published ad nauseam in recent decades...the same stuff anyone who would be interested in reading this book has most likely already learned through several means. Studies and reports have indicated through surveys, association tests, etc etc that people have biases. There is nothing new here besides the data of several testing procedures that show biases.

I had hoped that Blindspot might show some creativity and risk taking in showing blindspots that have not been previously discussed or revealed; however, what is discussed are basically the following biases: white v. black, male v. female, heterosexual v. homosexual, and young v. old. (If you are not aware these biases might exist, then you should read this book.) There is nothing outside the box here. Sure the data and findings are supported and relevant, but it is not news. What about something surprising like biases that are not everyday fodder in the media and culture. The authors fail to delve into biases outside those generally labeled as "politically correct."

Are biases ever correct and useful, even life-saving? Do we sometimes ignore our intuition to ill-effect to avoid seeming biased? What is the danger of overcompensating for biases in our culture? The authors avoid these and similar more difficult and innovative questions.

It would have been interesting, for example, for the authors to examine how biases and blindspots are constantly being manipulated, developed, and taken advantage of in our everyday lives in the media, by politicians, educators, advertisers, etc. More discussion about how to identify and correct biases of various types would have been welcome too.

I had hoped to learn about unknown presuppositions and biases that people have that undermine their own objectivity in various arenas; however, all that is on the authors' agenda are the biases that I assume everyone knows about already---but, hey, maybe I'm just biased.
5 von 5 Kunden fanden die folgende Rezension hilfreich
Blindspot, you have it and you don't know you have it. Look carefully. 15. Februar 2013
Von Philip Henderson - Veröffentlicht auf
Format: Gebundene Ausgabe Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
Blindspot is an outstanding new way of understanding how our brains create an understanding of the world around us. This should be required reading for everyone in a leadership position. How does one correct a problem that he/she is unable to notice? The most interesting part of this book is the IAT Implicit Association Test. I believe it is more useful than an Intelligence Quotient Test. Like most folks I was disappointed in my scores on the sample tests in the book. However, the information I learned about where my "blindspots" are, will help me to discover methods to "out smart" my blindspots. Now that I know I have them, I can prepare ways to outsmart the blindspots. Well written, easy to understand, scary because you learn the truth about yourself. However, I want to know the truth about myself, then at least I have an opportunity to improve myself. Good book even for someone without a background in psychology. I had taken the IAT years ago so I was familiar with their ideas. It was great to have an entire book devoted to this mysterious by nature process that is natural for our brain.
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