As a graphic designer I love the idea of this book, namely its declared intent to "restate the value of one color creativity" in a technicolor world. The attractively produced coffee-table work collects the work of some 32 Western European and American designers, presenting about 4-6 examples of their work. There are a few big names, like Sagmeister, Emigre, and Tomato, but most in the book are unknowns to me. Probably that's because I'm mainly interested in functional design, as opposed to design for art's sake. Very few of the projects in the book are identifiable as actual objects. There are a few posters, flyers, a business card, a CD cover, and ridiculous Marilyn Manson photo shoot, but most of the works are typographic masturbation or more abstract collages, best suited for framing and display. To that extent, I found the bulk of the book to be fairly uninteresting and self-indulgent. There were only three designers whose work I found both distinctive and interesting: Housegrafik's bold poster series from Zurich, Dirk Rudolph's German CD cover featuring lovely wet ink smears and swirls accented with lovely understated custom typography, and Norwegian designer Kim Hiorthiy's strange and compelling experimental fashion sketches. It doesn't help that the captioning and text throughout the book is Raygun-style illegible. All in all, a book to be skimmed and skipped.