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The heart of the problem lies in the gendered assumptions that underpin many everyday working practices . The authors point out that assumptions based on traditional masculine values and life situations include the defining of commitment in terms of long working hours that preclude time for family or personal life, and the valuing of stereotypical male competencies, such as heroic action and firefighting, above interpersonal and other competencies regarded as more “feminine”. Drawing on action research in a range of organisations they demonstrate how these assumptions and the practices that follow from them, undermine effective performance, but are so taken-for-granted that we rarely question them.
What really distinguishes this book is that the authors go beyond identifying problems to provide a well tried method for bringing about meaningful change It does not offer one size fits all solutions but does provide a process for reaching tailor made solutions. Their method of Collaborative Interactive Action Research (CIAR) includes examining working practice and the assumptions that sustain ineffective practices and gender inequity and then thinking collaboratively with work teams to come up with innovative solutions to what they call the “dual agenda”. The case studies used throughout the book are based on experience in a wide range of organisations so that everybody should be able to identify with at least some of the situations described. This should leave limited room for the traditional cry of “it won’t work here”.
For all those readers who are interested in organisational performance and change and in gender equity, whether or not they have already made the connections between the two, this book will make compulsive reading. Even the most cynical will find it difficult to totally disregard the central message that gender equity and effective performance go hand in hand.
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